Fbbbdary 17, 1921 



The Florists^ Review 



27 



Albert S. McDonald. 



The flag on the Grand Army hall, at 

 Lexington, Mass., was lowered to half- 

 mast Monday, February 7, out of respect 

 to the memory of Albert S. McDonald, 

 a veteran of the Civil war, who died in 

 the Massachusetts General hospital, fol- 

 lowing an operation. He had been in 

 failing health for a considerable period 

 of time. He was 80 years of age. 



Mr. McDonald had been in tli& flo- 

 rists' business for the last thirty years, 

 conducting a retail store in Boston. He 

 was married in 1867 to Miss Chastine 

 Sumner, and three years ago they cele- 

 brated their golden wedding anniver- 

 sary. Besides his wife, he leaves a son, 

 Arthur Harris McDonald, and ojie grand- 

 son, Albert Frederick McDonald, both 

 of Lexington. 



The funeral was held Wednesday 

 afternoon, February 9, from the late 

 home in Lexington. 



Mrs. Annie Nanz. 



Mrs. Annie Nanz, wife of Benjamin 

 D. Nanz, a rose grower at Vaughan's 

 Greenhouses, at Hinsdale, 111., formerly 

 of Owensboro, Ky., died Saturday, Feb- 

 ruary 12, following an illness covering 

 a period of only two weeks. Death was 

 caused by inflammation of the brain. 



Her many acts of kindness and her 

 gentle, loving disposition and devotion 

 to her fainilv endeared her to a host of 

 friends, \y^ mourn the loss of her 

 genial influence a((\d companionship. 

 She is survived byxher husband, three 

 daughters and one son. 



The Reverend Rowell, pastor of the 

 Union church, officiated at the funeral 

 services. Floral tributes were in pro- 

 fusion, indicating the esteem in which 

 she was held. Interment was at Brons- 

 wood cemetery. 



NEW YORK. 



The Market. 



With a greatly increased supply of 

 flowers and a lighter demand on account 

 of the opening of the Lenten season, 

 the market has almost reached the glut 

 point. Immense quantities of bulbous 

 flowers are arriving and the movement 

 of them is a problem which is hard to 

 solve. Tulips, narcissi and hyacinths 

 are moving at lower values than expe- 

 rienced for a year or two, and not far 

 from the actual cost of the bulbs. 

 Many sales of tulips wore made on 

 Saturday, February 12, at 35 and 40 

 cents per l)unch and Large quantities 

 were i)ut away in the iceboxes at the 

 end of the day. The asking price of 

 Couronne d'Or and Yellow Prince was 

 75 cents per bunch, as against $1 to 

 $1.25 ;i week ago, but actual sales were 

 made only with concessions. Other 

 flowers also suffered, including roses, 

 carnations and sweet peas; in fact, 

 everything that was in abundant sup- 

 ply. 



Retailers assert that tlie public lias 

 cut down flower purchases to the mini- 

 mum and give the high prices of stock 

 as the reason for it. Prices were as 

 high or higher last year at this time, but 



business was good, so one is likely to 

 question this reasoning. 



Eoses are in much greater supply and 

 the scarcity of short-grade flowers ap- 

 pears to have vanished. Exception 

 should be made of American Beauty, 

 which is in small supply and commands 

 as much as $1.25 ])er flower in the spe- 

 cial grades. In the hybrid teas the 

 quality generally is fine. Premier and 

 Columbia are best sellers in the pinks, 

 but Ophelia is the best seller of all and 

 seems to be grown in larger proportion. 



TJ^e supply of carnations is quite 

 large and prices have slumped to al- 

 most pre-war levels. Good stock can be 

 picked up at $3 to $5 per hundred. 

 There are more orchids than can be sold 

 and prices suffer in consequence. Spe- 

 cial grade cattleyas command only 50 

 cents and lower grades sell down to 20 

 cents or less. Oncidiums and ])hala:'nop- 

 sis move slowly and cypripediums sell 

 at $4 to $25 per dozen. Gardenias are 

 exceedingly scarce and bring $4 to $9 

 per d«zeu. 



White lilies appear to be in much 

 larger supjily. Lily of the valley is 

 quite plentiful also. Sweet jieas are in 

 oversupj)ly and do not clean up well. 

 There are more violets than have been 

 available for some time and clearances 

 are made at 25 to 40 cents per bunch. 



The supply of miscellaneous flowers is 

 increasing and the variety is large. 

 Boughs of forsythia and peach are plen- 

 tiful !iii<l are bought for display pur- 

 poses. Freesias are abundant. Lilac, 

 acacia, cornflowers, calendulas, mignon- 

 ette, myosotis, strelitzias, pansies, Eng- 

 lish daisies, wallflowers, stocks, prim- 

 roses, iris, stevia and alyssuni are all in 

 good supply. 



Various Notes. 



An automobile truck owned by 

 Traeudly & Schenck, early on Saturday 

 morning, February 12, took fire while 

 on the way to New York from Roway- 

 ton. Conn., with a load of flowers, and 

 was practically destroyed. While the 

 driver was telephoning news of the oc- 

 currence" to Rowayton the truck was 

 unattended for some time and in his 

 absence vandals stripped the wheels of 

 their tires, and helped themselves to 

 flowers. The loss was covered by in- 

 surance. 



Adolph, the young son of Adolph 

 LeMoult, the Bowery florist, was pic- 

 tured in the Sunday World, February 

 13, as a prominent member of the Paul- 

 ist boy choir, which gives a concert 

 this week at the Metropolitan Opera 

 House. 



Richard Vincent, .Jr., of White Marsh, 

 Md., and Wallace R. Pierson, of Crom- 

 well, Conn., were visitors last week. 



A meeting of the flower show com- 

 mittee was held at the secretary's office 

 in the Eighteenth street flower market, 

 Monday afternoon, February 14, when 

 arrangements for the show to be held 

 four weeks later were found to be "well 

 advanced. J. H. P. 



every florist dealing with the public 



, would send out an appropriate folder 



once a month it would be possible to 



double the sale of flowers in America. 



Max ScliJing, Inc., sent to all on his 

 mailing list a unique St. Valentine's 

 day folder which opened out as a big 

 red heart. "For your friends near and 

 far order valentine greetings from" — 

 was the injunction. At the bottom it 

 said, "We wire flowers everywhere."- 

 The folder brought many orders, includ- 

 ing a number to be filled in distant 

 places. Mr. Schlir-j believes that if 



CHICAGO. 



The Market. 



The St. Valentine's day business may 

 be admitted to have fallen short of last 

 year's wonderful record without in any 

 way qualifying the statement that it 

 was highly satisfactory. To equal any 

 part of last February's record is im- 

 possible in view of the different set of 

 conditions now existing and to be doing 

 a bigger and better business than at 

 this time in 1919 should give cause for 

 sai-sfaction rather than regret. 



There was a splendid shipping de- 

 mand in the latter part of the week 

 preceding St. Valentine's day, the mar- 

 ket being well cleaned up Saturday 

 night, February 12, with the exception 

 of a few long roses and a little bulbous 

 stock. Several of the wholesale houses 

 were open Sunday and sent out a large 

 number of orders, having arranged 

 to receive special Sunday morning ship- 

 ments from the growers. Many of the 

 retail stores also were open and had 

 buyers on the market Sunday. 



Mild weather had considerably in- 

 creased the supply of stock before St. 

 V'alentine's day and has still further in- 

 creased it since. Prices were well main- 

 tained until after the special demand 

 had been satisfied; then ttiey fell any- 

 where from ten to twenty-five per cent. 

 Seldom has the Chicago market had 

 finer flowers than now. Roses scarcely 

 could be better than they are; this crop 

 and carnations have improved in qual- 

 ity- as they have increased in quantity. 

 Bulbous stock has become abundant, 

 southern shipments of Campernelles and 

 Paper Whites having arrived to still 

 further complicate the situation for the 

 forcers of high-priced bulbs. Tulips and 

 jonquils arc fine and are selling well, 

 although the prices arc not what the 

 growers hoped they would be. Violets, 

 too, are much more plentiful and of im- 

 proved quality. Some beautiful cat- 

 tleyas are seen, but the price has fallen. 

 Valley is abundant. Sweet peas were 

 scarce for St. Valentine's day and are 

 not yet in large supply, the plants hav- 

 ing shed another shower of buds as the 

 result of a succession of dark days in 

 the first week of the month. 



Lent is more than a week old. It 

 seems to have had a little effect for a 

 day or two, but it soon was overcome. 

 St. Valentine's day does not often come 

 in Lent. We are only a month from 

 Easter now and preparations must be 

 made rapidly. 



Various Notes. 



The Allied Florists' Association spent 

 about $1,.500 in advertising for St. Val- 

 entine's trade and the general impres- 

 sion is that the newspaper ad was per- 

 haps the best and most effective yet 

 published. The committee also painted 

 some huge valentine designs on the 

 windows of the A. L. Randall Co.. con- 

 spicuous from the "L," with the in- 

 junction, "See your florist." Several 

 of the downtown retailers also published 

 St. Valentine's day ads and many others 

 also decorated their windows. On the 

 whole it was a greater effort than the 

 trade has made since "Say It with 

 lC<)iitlnup<l on pai;c34.1 



