50 



The Florists' Review 



FlBBUARY 17, 1921 



uptown florists for St. Valentine's day 

 were quite good and, with the aid of 

 small stickers, posters and individual 

 advertising, the business for this day 

 promised to be quite large, as usual. 

 The main ball of the season took place 

 February 14 and many flowers were 

 used for this particular occasion. 



H. J. 



H. 



PHILADELPHIA. 



The Market. 



There has been a further decline in 

 the cut flower market. The week end- 

 ing with Lincoln's birthday saw lower 

 prices than the week before. There 

 were also more flowers carried over. 

 The surplus was in Golden Spur daffo- 

 dils, Purity freesias and "White Killar- 

 ney roses. Other flowers felt the effect 

 of the surplus in these three varieties. 

 It seemed as though all those who force 

 bulbs for cut flowers had put in an 

 extra large lot of Golden Spur for early 

 blooming. They were good, extremely 

 good, but there were too many of them. 

 Everybody does not want daffodils. 

 Even price inducements did not seem to 

 attract enough buyers to dispose of all 

 of them. That this condition was gen- 

 eral throughout the east was shown by 

 the offers sent to us from other cities. 

 A good many Golden Spurs were sold 

 at fair prices. It is well that it was so, 

 for unless the growers are encouraged 

 to keep at their job there will be no 

 market. The average price, however, 

 was low. 



With freesias the case was different. 

 The quality was not there. The buyers 

 had been gradually educated to expect 

 such wonderfully fine freesias that or- 

 dinary stock does not interest them. 

 Much of the stock now offered is ordi- 

 nary. In fairness it must be said that 

 even the best is affected in price by the 

 quality now coming into town. The or- 

 dinary, old-fashioned, yellow and white 

 freesias are still to be had. The flowers 

 when sold bring about the price of 

 Purity freesia bulbs. 



Nobody knows exactly why white 

 roses lag. One wholesaler commented 

 on the fact that white carnations were 

 taken in preference to white roses at 

 exactly the same price. He added that 

 the white roses were good. Of course, 

 white flowers cannot be used in place 

 of colored flowers and the market is 

 liberally supplied with white .just now. 

 Easter lilies, callas, valley, lilac, nar- 

 cissi, snapdragons, sweet peas, daisies, 

 freesias and carnations can all be had 

 in quantity in white, as well as roses. 

 Carnations are the strongest flowers on 

 the market. There were fewer of them 

 last week and they have realized ex- 

 cellent prices under existing conditions. 



The approach of St. Valentine's day 

 brought some orders from out of town, 

 chiefly for sweet peas and violets. Both 

 flowers are in good supply, aided by the 

 favorable weather, and have sold well. 

 The improvement in violets is especially 

 gratifying. Both single and double 

 have been in active demand. 



Pink heather from California is the 

 novelty of the week. It comes in differ- 

 ent lengths and is most striking. 

 Facts. 



The pre-Lenten season closed Tues- 

 day, February 8. Although Ash Wednes- 

 day came earlier than usual, there was 

 no rush for flowers during the fort- 

 night preceding it. This is in marked 



There is an ample supply 

 of Flowers. 



The Quality is quite up to the standard for the 

 season and in almost every line prices are most 

 moderate. 



ROSES: There is now a sufficient supply in all grades- 

 Short, Medium and Long. Plenty of RUSSELL, some with 

 stems 30 inches long. You have every assurance your order 

 will be filled complete and our stock of Roses is such that we 

 can fill your orders on short notice. 



CARNATIONS: We possibly offer you the largest supply of 

 Carnations in this market. Our growers specialize in C. W. 

 WARD and we have a large supply of this variety every day. 



SWEET PEAS: The Best of the season are coming in now; 

 splendid flowers and plenty of all colors. 



VALLEY: Real German Valley of the very best keeping 

 qualities. 



If you want the Best Flowers you are absolutely safe in plac- 

 ing your orders Here. 



THE LEO NIESSEN CO. 



Wholesale FlorUts 



Branches: 



BALTIMORE 

 WASHINGTON 



1201-S.S Rae* St. 



PHILADELPHIA 



BERGER BROTHERS 



HEADQUARTERS FOR BULBOUS FLOWERS 



TULIPS 

 Golden Spur, Calla Lilies, Freesia and Valley 



High Grade Carnations, Roses, Sweet Peas 



EASTER LILIES all the year around 



1609 Sansom Street PHILADELPHIA 



VALLEY 



A GOOD ASSORTMENT OF CHOICE FLOWERS AND GREENS 



It would please us to receive your next telegram 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto "The Golden Rule" 1615 Ranstead Street, Philadelphia 



contrast to last season, when Christmas 

 prices prevailed until March 1. It may 

 fairly be claimed that last season was 

 an exceptional one. Production was 

 light and the business heavy. Then, too, 

 the weather has been much more favor- 

 able this winter. While all this is true, 



one important point applies to last sea- 

 son and to this season alike, and to no 

 other season: The cost of production 

 has been heavy. The conclusion is 

 clear. We are not having a good sea- 

 son; as one wholesaler put it, "the buy- 

 ing power is not there." A good 



