68 



The Florists^ Review 



Fbbuuakv 17, 1921 



Th» florlsto whof* cards avpMtf on the paces eanrlnc ttila hMd* ara praparad to flU ordara 

 ■— '— from otbar florists for local dall^nr on tba nanal ImmIs. 



^^1rrs<(1r)«^1r7S<l1rlrst1rrsv1rrs\1rrsv1^/st1tr£\1r)«v1rfSvlt(6 



THE LENTEN SEASON. 



What It Means to Florists. 



Tlic season of Lent lias already 

 iK'fjuii. There was a time when this 

 ]i('ri(>(l meant dull trade for the florist, 

 a time when there was a general ccssa 

 tion dl' all social functions; but, of late 

 years, while social activities of the 

 mere |ir(Piuinent sort arc still not coun- 

 teii;uK'ed. something has been found to 

 take their ])lace. These have grown to 

 such .'ui extent that one never liears the 

 florist coniiilain of poor business during 

 this season. The writer has heard of 

 )i('o]ile (l<'i)ri\ing thenisclves of every- 

 thing iliiriug Lent. A man, for instance, 

 will gi\e u\> smoking, or a woman candy 

 and all sorts of luxuries, l)ut never 

 have I lieard of a single instance where 

 flowers were ]>ut under the ban. This 

 abstinence, wliere self-inflicted, or to 

 conform to the creed of some denomina- 

 tion, is that the one who fasts may, 

 through meditation, be better prepareil 

 for tlie anniversary of the crucifixion of 

 our Savior and His resurrection. In- 

 stead of flowers being a hindrance to 

 this meditation, they are a direct helji. 

 So it is that in these -days of religious 

 awakening the only way that flowers 

 are curtailed during the Lenten season 

 is through the absence of large soci.al 

 functi<ins, weddings, etc. But this 

 Lenten season will be just a repetition 

 of what it has been during recent years, 

 and business will go on in a normal 

 manner. 



Six Weeks to Easter. 



The object of this article is not to 

 discuss Lent, but to call attention to 

 the proximity of Easter. We are all 

 familiar with the fact that from Ash 

 Wednesday to Easter there are forty 

 days. Six weeks looks like a long time 

 to get ready for any flower holiday, 

 but v.hen we lake into consideration 

 that Kaster is to most of us the largest 

 flower occasion of the entire year, and 

 on toji of this the uncertain condition 

 of tiic business, we can readily sec, to 

 use ;i homely expression, that "the 

 e.iilx- bird will catch the worm." 



Ill a few weeks a triji to the growers 

 should give one a good iilea of what 

 stoclc is going to be ])ro('uiable at Easter. 

 Plants are more than likely to be scarce 

 again this season. Orders will be 

 ])laced early, and those ]>utting it oft' 

 until the last moment are liable to be 

 disai>i>ointed. It will be well to remem- 

 ber that the demand for stock is going 

 to be just as heavy this year as it ever 

 was. In every instance last year, as I 

 went from jdacc to place to report the 

 Easter business, I heard tales of having 

 to lock the doors in order to keep the 

 ])ublic out, tlie reason for this l)eing 

 that if more stock had been sold there 

 would not have been sufficient to fill 

 orders. Now, the question I want to ask 

 is, "Is this good business?" This ques- 



"^xufjtj^a^^ 



Members 

 of the 



F. T. D. 



Members 



0/ the 



F. T. D 



^GfiESSIVfc . 



GUDE BROSXO. 



FLORISTS 



12i4FST.NW. 



WASHlNfiTON.D.C. 



^*t 



A New Year's Thought 



Let us learn to feel the joy in things that are simple and universal— in the 

 beauty of the dawn, of sunset and of flowers. Let us cultivate a feeling of 

 tenderness tor al living creatures from the dumb and patient animals to our 

 brother man. Would you learn these deeper values in life? Study the flowers 



14th and H. Sts., N. W. 



Washington, D. C. 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



tion has been asked direct, and the 

 reply has been that more stock could 

 not be procured, and in some cases that 

 the orders were so heavy that it took 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St., N. W. 



Miss Louise W. DauKhcrty. • . Proprietress 



Phones -Franklin 3.579, 3841 , 3&42. 



Member Florists' Telegraph L)e)<very. 



the time of the entire staff to handle 

 them. Now, we must admit that both 

 of these are good reasons for closing a 

 store as early as 2 o'clock on Easter 



