76 



The Florists^ Review 



Fbbeuaky 17, 1921 



_Th » florists whose eards appear on the paces earrrlnc this head, are prepared to fill orders 

 * from other florists for looal delivery on the usual basis. 



Albany, New York 



23 STEUBEN 

 STREET 



Best Service. 



J2£l!!2S»2SSo?detrus. 



'Members Florists' Telegrapli Delivery Ass'q. 



PHOENIX. ARIZ. 



Arizona Seed & Floral Co. 



28 and 30 S. Central Ave. Member F. T. D. 



Phoenix. ARIZONA 



Donofrio Floral Co. 



CHAS. E. MORTON, JMgr. 



Wire your orders to us for delivery iu 



Arizona and New Mexico. 



DOUGLAS. ARIZ. '•% \hhI^iT^ 



GATLIFF FLOWER GARDEN 



Successor to TRAVIS FLOWER SHOP 



Indian Blankits, Dolls anil Moccasins. 



PRESCOTT, ARIZ. 



Ssr"" ACKER'S FLOWER SHOP 



lULbUiM, AKIZ. ' Consmss Street 

 BURNS' FLOWER SHOP 



Flowers for all ARIZONA 



Tucson Seed & Floral Co., Arizona 



ROSWELL, N. MEX". 



ALAMEDA GREENHOUSES 



Headquarters for Flowers New Mexico and Texas. 



ATTICA, IND. 



And alKSiirround^- ♦. p^^^^^g^ Y\oTa\ Co. 



VINCENNES, IND. 



PAUL C. SCHULTZ CO. 



Member Florists' Tile^ri-aph Delivery. 



BLOOMINGTON, IND. 



MORRIS & ELLIS 



Jlcmber? l". T. D. 



Ml J MARION 

 anon, Ind. FLORAL CO. 



Mpmtior Florl';!-' Tclosrarh Pi'Iivory .^ss'n. 



/^ A D V FLORAL CO. GARY 

 Vj/ArV I 1 18 W. 5th Ave. Ind. 



Always a complete stock and prompt service 

 MINIMUM OKDEU. {2.00 



UTICA, N. Y. 



C.F.BAKER & SON 



MEMBER F. T. D. 



809 CORNELIA ST. 



UTICA, N. Y. 



Uti 



ica Floral Co. 



MEMBERS F. T. D. 



ROCHESTER, N. Y. 



m ^-^^^^^X^^^-^"^ We reach aU 



A Card This Size 



Costs only $1.2.'; per AVcek 

 on Yearly Order 



It would keep your name and your specialty 

 boloio the whole trade. 



A half inch card costs only ('i2'i>c per week on 

 yearly order. 



ROCHESTER, N.Y. 



J. B.KELLER SONS 

 Florists 

 25 CLINTON AVENUE, N 

 Roch. Phone. Stone 50(5 L. D. Hell Phone, Main 2189 



Members Florists' Telegraph Delivery 



A T R A IM V W V THE CAPITAL DISTRICT 

 /\LiD/\l^I, V^, I. and all Eastern New York 



WILLIAM GLOECKNER 



WE GUAKANTKE ABSOLUTE SATISFACTION 

 Member F. T. D. and N. F. 



c.Tinc tlio period whon our p.am]iai<Tn 

 sjink ill ;i l»it ;ni(l was followi'd l)y re- 

 tailers iloiiiji; more advertising on their 

 own initiative and l)y encotirageinent 

 from our national campaign. Then 

 came the eoo])er;itivc advertising in 

 many of the cities, wliich has kojit in- 

 ereasing in sonic centers, due to the 

 efiieient manner in which they are re- 

 ceiving local subscriptions, ami where 

 all arc ]iayiiig in like ]>roiiortions, 

 •which, of Course, is the healthful way. 



Wc iilso not(> a tendency in localities 

 where the plan is not equitable to fall 

 (iff in the cooperative advertising as 

 well as in retail florists' personal ad- 

 vertising, due to the enthusiasm being 

 on the wane, caused by the rela.xation 

 of cooperative advertising, which, of 

 course, is the natural trend of action, 

 one depending on the- other. 



na\"e you noticed, in the districts 

 where ad\'ertising is being carried on, 

 the increased demand for flowers, also 

 the contr.ary condition where advertis- 

 ing is not carricil on? Success will 

 come only by continued and persistent 

 advertising. 



Magazine Advertising. 



A new query comes to me (^very now 

 ;ind then, which is a healthy sign and 

 should ordinarily be a regular thing. 

 What has become of national advertis- 

 ing in the magazines? TTow manv have 



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I 



I Ruf f alo 



■ ^-^N E W YORK 



F.T.D. MEMBERS 



:iSilWW!«^l«ill^ia41liSi!liSi 



Lehde & Galley 



i 



2 1 65 Seneca Street | 



t 



L. H. Neubeck 



Meiin and High Streets 



W. 1. Palmer & Son I 



•^ I 



304 Main Street | 



Scott the Florist | 



Main and Balcom Streets | 



I 



e 



Stroh's I 



379 Main Street | 



Charles Sandiford j 



2692 Main Street 



Schoenhut, Inc. 



352 William Street 



W. H. Sievers | 



330 Genesee Street 



S. A. Anderson 



440 Main Street 



Colonial Flower Shop | 



230 Delaware Avenue 



Wm. H. Grever 



77 and 79 Allen Street 



Kramer the Florist j 



1291 Jefferson Street j 



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