98 



The Rorists' Review 



Fbbuuauy 17, 1921 



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I Pacific Coast Department j 



BEG YOUR PARDON. 



Througli error, A. J. Burt, instead of 

 Jack Burt, was reported in The Review 

 of February 3 to have closed his Lin- 

 coln street store and moved to a new 

 location at Riverside and Lincoln 

 streets. A. J. Burt states, "I have been 

 in business in Spokane for twenty-three 

 years. I suppose I will be in it until 

 I die. About five years ago my brother, 

 Jack, who had been in my employ, 

 started in business for himself and since 

 that time we have had no connection 

 in a business way whatsoever. The two 

 firms are separate and distinct. A. J. 

 Burt is still in the Clemmer theater 

 building, and my business is bigger and 

 better than it has ever been in my 

 life." 



PASADENA, GAL. 



At Glondale, F. M. Kelley, of the 

 Glendale Plant & Floral Co., has moved 

 his flower department into the new store 

 adjoining the sales yard and is doing 

 well. This place is centrally located and 

 is a coming business. 



William H. Rapp, of the Crown City 

 Nursery, who is president of the Pasa- 

 dena Horticultural Association, is busy 

 making arrangements for the spring 

 flower show, which will be hehl April 7 

 to 9. He has in his new greenhouse a 

 fine lot of Primula obconica of a special 

 strain, with beautiful colors and es- 

 pecially large flowers. 



Mrs. W. H. Eldred, of the Eldred 

 Flower Shop, has been turning out some 

 fine funeral work of late. 



Roderick McKenzie has some fine cyc- 

 lamens of his own growing, especially 

 large plants in small pots. He has his 

 house full of ferns and Ijlooming jilants. 

 He has some fine young plants of the 

 new fern, Nephrolepis Macawii. 



R. S. B. 



LOS ANGELES, CAL. 



The Market. 



A ])lcntiful supply of jiractically 

 everytiiing and a fine demand about 

 sums up the market situation for last 

 week, but experienced shippers look 

 forward to a scarcity in some lines be- 

 fore the season is over, the idea being 

 that plants in many instances, es])e- 

 cially carnations, will have passed their 

 best in flowering before the spring and 

 early summer demand has been filled. 

 Roses, with the lengthening days, are 

 improving in quality and in quantity 

 and the demand is fine. Both field and 

 indoor carnations are a little too plenti- 

 ful. Peach, acacia and other blossoms 

 are at their best and make a wonderful 

 showing in the stores, besides helping 

 out in spring baskets. The heather 

 supply keeps up well and this stock is 

 of superb quality now. Orchids are 

 plentiful; valley is about equal to the 

 demand, and small flowers generally are 

 well to the fore. Callas are scarce. 

 Violets are about equal to demand and 

 there was a temporary oversupply of 

 strawflowers, statice and other ever- 

 lastings last week. 



Cyclamens, cinerarias and hyacinths 

 are the chief offerings in plants, with a 



few azaleas and rhododendrons. All 

 greens are plentiful. 



The American Florists' Exchange. 



A get-together meeting was held at 

 the newly leased premises of the Ameri- 

 can Florists' Exchange, February 8, be- 

 ginning with a supper at 7 p. m. and 

 continuing until 11 p. m. The room was 

 decorated by Tom Wright and C. Lewis, 

 the latter recently returned from Salt 

 Lake City. Decorations were with 

 palms lent for the purpose by Howard 

 & Smith. It was evident from the start 

 that everyone was in for a good time 

 and, as nearly 200 were present, the 

 good things provided disappeared 

 rapidly. After the banquet. Dr. A. D. 

 Houghton, the veteran flower lover and 

 patron of horticulture, in his usually 

 happy vein gave a short resume of the 

 flower business and complimented the 

 association on the start made. J. Austin 

 Shaw made a short speech and recited 

 some unique poetry. Stanley Purdie 

 and Tom Wright were apparently re- 



sponsible for the entertainment end and 

 did nobly. A couple of fast and well 

 contested lightweight boxing matches 

 were jiut on, with Arthur Howard as 

 referee. A lady dancer also added 

 greatly to the attractions of the evening 

 in a way that was evidently enjoyed. 



While everybody concerned worked 

 hard, thanks of the association were ex- 

 pressed as being especially due to those 

 mentioned, as well as to Albert Golden- 

 son, W. Kent, Paul Miller and others, 

 who, in the various ways in whicB they 

 were employed, heljied to make the eve- 

 ning a great success. Many of the old- 

 timers not often seen around the market 

 were present, including George Watson, 

 who for many years ran the Wolfskill 

 greenhouses and was welcomed by old 

 and new friends alike. Roy F. Wilcox 

 was liberal with smoking comforts to 

 all. Mr. Aldridge, representing the M. 

 Rice Co., Philadelphia, briefly addressed 

 the meeting and told of the efforts along 

 similar lines being made in San Fran- 

 cisco. Jack D 'Ortignac was also called 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Riffht 



Shipped Anywhere 



L. A. FLORAL CO. 



The Houte of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Famous Southern California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Bspcrienced Shipper* in Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



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