100 



The Florists' Review 



Fbbbuauv 17, 1921 



SCOTCH HEATHER 



PRICES REDUCED 



On account of a large crop just developins^ we are glad to reduce the prices so you can 

 use more of this novel and lasting^ flower and introduce it more to your trade. 



CUT SPRAYS 



Fine Deep Lavender Color 



Lasting Quality Unquestionable 



Expressed to all parts of the United States satisfactorily. 



Short $0.35 Per Bunch 



OF 12 SPRAYS 



12.inch 75 " 



16-inch 1.00 



20-inch 1.75 



24-inch 2.50 



30-inch to 36-inch 3.25 



36-inch to 48-inch 4.25 



Prices will be reduced on all orders on file and also standing orders. 

 Order a regular shipm 'nt. 



Scotch Heather Sentiment 



By Sir Harry Loader 

 SCOTCH HEATHER 



PERSONALLY WRITTEN FOR ROY F. WILCOX & CO.. 

 MONTEBELLO, CALIF. 



Crop will continue until middle of March. 

 Terms:— Cash for unestablished accounts. 



ROY F. WILCOX & CO. 



MONTEBELLO, Los Angeles County, CALIFORNIA 



upon for :i siiocch and conimontod on 

 the tloral dcsifiu Ncnt by the Broadway 

 Florist. Tiie licavywcight division, led 

 by Fred Howard and John Bodger, came 

 in for rough handling at times, but no 

 blood was spilled. Taken all in all, it 

 was the pleasantest and most enjoyable 

 evening spent by florists of this city 

 since "befo' de war." 



At the business meeting many of the 

 growers signified their willingness to 

 take stalls and be in readiness for the 

 opening, February 14. Lots were drawn 

 for locations and six new stockholders 

 pledged themselves for subscriptions. 

 The association may now be justly said 

 to bo launched and it is an important 

 event that should have the support of 

 all who have the best interests of the 

 business at heart. The market is right 

 in the licart of the wholesale flower dis- 

 trict, 1^18 Winston street, and the room 

 is comiuodious and large enough for all 

 present purposes. It remains for every- 

 one, wholesalers, retailers and growers 

 alike, to keep together and make the 

 exchange the success it deserves to be. 



Various Notes. 



C. E. Moore, formerly of Valley City, 

 N. D., has been staying at Santa Ana, 

 Cal., where he has been looking around 

 for a location. Mr. Moore intends start- 

 ing in here in the rooted cuttings busi- 

 ness, a branch of the trade for which 

 apparently there is a good opening here. 



Mr. Aldridge. representing the M. 

 Rice Co., Philadelphia, called on the 

 trade last week. 



At the West Adams Nursery there is 

 a fine batch of Easter lilies that look 

 like making the early Easter easily. 



F. Lichtenberg had a unique and ex- 



Order Our Special 



Box of 



Assorted Spring Flowers 



ANY SIZE. 



California Floral Company 



Wholttale Dealera in Cut Flowmra 



217 Winston St. LOS ANGELES, CAL. 



THE BEST IN THE WEST 



