May 10, 1917. 



Sceery, Edward ... 56 



Schillo, Adam 94 



Schlatter & Son ... 93 



Schlegel, G<?o 87 



Schllng, Max 57 



Schmelz & Son 43 



Schramm Bros 54 



Schroeter, B. ^ 60 



Schroeter, Hugo .... 60 



Schulthels 59 



Schultz & 0« 47 



Schulz Co. , Jacob . . 58 



Schwake & Co 68 



Scott, AVm., Co 56 



Scran ton & Co 102 



Scrim's 60 



Sefton Mfg. Corp.. 46 

 Sharp, Partridge... 97 



Sheffield, E. J 30 



Sheridan, W. F 81 



Siebrecht, Jr., H. A. 62 



Siebrecht Co 81 



Siebrecht Bros 57 



Siebrecht, G. C 80 



Skldelsky & Co 89 



Skinner Irrlga tion . . 100 



Skinner Co 92 



Small & Sons 57 



y "u c 



^r 



Smely, J. M V. Oa 



Smith, Henry 60 



Smith, H. J 51 



Smith, P. T:. ...... 81 



Smith & Fetters Co. 54 

 Smith & Hemenway 93 

 Smith Co., A. W... 59 

 Smith Co., W. & T. 82 

 Smith "Wbblesale 



Floral Co 79 



Smyth, W. J 04 



Southern California 



Flower Market... 73 

 Southern Cypress 



Mfrs.' Ass'n 103 



South Park Flo. Co. 77 

 Spokane Florist Co. 62 

 Springfield Clay Co. 95 

 Springfield Seed Co. 60 

 St. Louis Seed Co.. 68 

 St. Louis Wholesale 

 Cut Flower Co... 79 



Staack & Sons 63 



State Nursery Co. .. 60 

 Steele's Pansy Gar- 

 dens 76 



Stevens & Stevens.. 37 

 Stewart, S. B 63 



The Florists^ Review I^EMqte SToragj^ 



stokes Floral Co 60 



Storrs & Harrison.. 83 

 Strafford Flower 



Farms 86 



Stroh & Sous 56 



Stuber & Richardson 76 



Stumpp, G. E. M. . 57 



Stumpp & Walter.. 1 



Stuppy Floral Co.... 60 



Superior Boiler 91 



Swanson's 56 



Syracuse Pottery... 95 



T. 



Tabor Paint Co 96 



Tailby & Sons 55 



Tange, T. 37 



Thompson Carnation 



Co 87 



Thomson & Sons 98 



Thorburn & Co 67 



Thornton Floral Co. 63 



Throop-Iilaftin ("o... 97 

 Tonneryt). A. & 



L. A. 30 



Tonseth Floral Co.. 63 



TooW & Son 68 



Totty, C. H 86 



Traendly & Schenck 80 



Trepel, C. C 57 



Trei)el, Joseph 57 



Turner, H. W 74 



Turner & Sons. .... 61 



U. 



United Cut Fir. Co. 80 

 U. S. Cut Fir. Co.. 81 



V. 



Van Der Schoot, A. 69 

 Van Lindley Co.... (>l 

 Van Meter Flower 



Shop 54 



Vesey, W. J. & M. S. I 



Vick's Sons, J 07 



Vincent, Jr., & Sons 86 

 Virgin, U. J 58 



W. 



Waite, P. W 94 



Walker Co., F ■. .58 



Want Advs 52 



Warburton, C 55 



Ward & Co., R. M.. I 

 Warendorff 57 



Wutkins & Siinp.son 67 



Watts, Mrs. J. E. . . 58 



Wax Bros 55 



Weaver, A M 



Weber, F. C 65 



Weber, F. II 65 



Weber & Sons Co. . 61 



Weiland & Risch. . . 77 



Welch Bros. Co. . . . 79 



Welcli, Patrick 79 



Wertlieimer Bros... 14 

 Westerbeek & Klyn. 69 

 Western Seed & Irri- 

 gation Co 06 



W bitted Floral Co. . 56 



Wiegand's Sons Co. .55 



Wienhoeber Co 64 



Wietor Bros 34 



Wilks Mfg. Co 91 



Williams, Mrs. E. A. 59 



Williams, Ed 63 



Williams & Co 55 



Willys-Overland Co. 9 



Wilson, H. E 56 



Wilson, R. G r." 57 



Wilson, Crout & 



Gehr 76 



Wilson Se«>a,Co. 70 



56 

 94 

 70 

 64 



Wilson's Seed Store 54 

 Wiltgen & Freres.. 77 



Windmiller Co 



Wing, S. A..,..-... 

 Winterson's Seed. . . 



Wittbold, Geo 



Wolfskins' & Morris 



(ioUlenson ' 62 



Woodland Park Co. 76 



Woodruff & Son 66 



Woodward, .\. J... 60 



Wright's 62 



W. & W. Fl'r. Store 59 



Yard & Yard. 38 



Young, J. W. 

 Young & Co., John. 

 Young & Co., A. L 

 Y'oung & Co., V. . . 

 Young & Sons Co. . 

 Young Tool Co. . . . 



84 

 81 

 80 

 64 

 65 

 44 



Z. 



Zech & Mann 34-77 



Zetlitz, E. N 54 



Ziska & Sons, J 77 



Zvolanek, A. C 75 



\ , 



TABLE OF 



Page 



.Side Lines for Retailers (illus.) . 15 



% Exploiting Mothers' Day 16 



— Mothers' Day National Ad (illus.) 16 



— The Committee 's View 16 



— Everybody Is on the Wagon 17 



— What 's Your Name ? 17 



Cobaea Scandens for Arbor 17 



The Delivery Problem 18 



— How Motors Solved It (illus.) 18 



■ - A \yindow of Beauties (illus.) 19 



Iloosiers' May Meeting 19 



!.V Ladies' S. A. F : 19 



^ .^.Growers! How About It? 20 



..'' ,. — Returns From Roses 20 



' ; Can You Beat These? 20 



' ^Tulips for Easter, 1918 20 



'"■•!, Open Letters From Readers 20 



:ji, '>— ^he Price Problem 20 



^t • A Big Pittsburgh Range (illus.) 21 



' Friedley a Crack Bowler (illus.) 21 



■ ;*Pjopagatioh' of Phloxes 21 



'.■" ■ Seasonable Suggestions 22 



— *Win^ow Boxes 22 



-^ (k)p the Soil Ready 22 



.* — ' Plants for "Vases and Boxes. 22 



• * — Snapdragons for Next Winter 22 



— Cyclamens 22 



— Nerines and Amaryllis Belladonna 22 



Seasonable Suggestions for Southern Florists 22 



— Callas in the South 22 



— Carnations in the South 22 



— Southern Decorative Stock 22 



Ready for Mothers' Day (illus.) 2:> 



Max Kaiser, of Merriam Park Floral Co., With Reason 



Was Pleased With This Crop (illus.) 2.'? 



The Retail Flower Store 2;'. 



Bait That Draws Crowds (illus.) 24 



Eseentials of Hybridization 24 



(Chrysanthemums 26 



— Early Outdoor ^Mums 26 



— Stock From Frozen Mums 26 



An Army of Sowbugs 26 



The Red Spider 26 



Another Proof of Progress (illus.) 26 



Obituary 27 



— John V. Wickler . 27 



— James Stredwick 27 



— James Hassett 27 



Cincinnati 7>v 27 



News From Abroad 27 



Mott-ly Musings 27 



CONTENTS 



Page 



Have You a Surplus? 28 



If First You Don 't Succeed .' 28 



A Blessing in Disguise ? 28 



What Do You Think! 28 



( 'hicago 28 



St. Louis 34 



Fort Wayne, Ind 36 



Baltimore 38 



Philadelphia 40 



New York 42 



Boston 46 



To Eradicate Lawn Weeds jIO 



Schling 's Policy in Practice 54 



Push Pads Profits 56 



Sweet Peas for Outdoors 64 



Seed Trade News 66 



— A Well-Equipped Store (illus.) 68 



— Proposed War-Time Measure 68 



— Raising the Duties 68 



— Seed Trade at Nashville 69 



— - Italian Seeds Are Sunk 70 



— Mott-ly Gleanings 70 



Pacific Coast De])artnient 72 



— Los Angeles, Cal 72 



— • San Diego. Cal • 72 



— Spokane, Wash > ,2 



— San F'rancisco 73 



— Portland, Ore 75 



— Taconia, Wasli 76 



Cannas From Seed 76 



Nursery News 82 



— - Immediate Quarantine 82 



— Good Will and Confidence 82 



■ — - Anotlipr Quarantine Hearing 83 



Red Spider on Phloxes S3 



Rochester, N. Y 84 



Indianapolis 86 



Detroit, Mich 88 



Xewport, R. 1 88 



Greenhouse Heating 90 



— Piped liv Inexperienced Men 90 



Buffalo, N. Y 92 



Davenport, Rock Island. Moline 92 



Providence, R. 1 94 



Westerly, R. I u 94 



Pittsburgh, Pa 9(5 



Nashville, Tenn 98 



Newark, N. J 1 00 



Columbus, 100 



Milwaukee, Wis 102 





