40 



The Florists^ Review 



May 10, 1917. 



ROOTED 



CHRYSANTHENDH 

 CUniNGS 



See our Classified Ad 



THE LEO NKSSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nDLADELrillAJA. 



BALTIMORE, MD. WASHINGTON, D. C. 



ORDER YOUR 



CHRYSANTHEMUMS 



POMPON 



CUniNBS 



EARLY 



Cut Flowers for Decoration Pay 



New Crop 

 Dagger Ferns 



Nearby Ferns, well hardened, 

 extra long, ready for shipment 

 May 20th. Place your order 

 now. Special price in case 

 lots. 



When it comes to 



Variety, Quality and Quantity 



we know that we can oifer you more than you will find elsewhere in 

 this market, and that is some assurance that your orders will be taken 

 care of if placed with us. We offer you 



PEONIES 



CARNATIONS ROSES 



SPANISH IRIS 



and a large list of miscellaneous stock at reasonable prices. This 

 year's Memorial Day business will be an agreeable surprise to the re- 

 tailer that has the right kind of stock in sufficient quantity. 



Mention The Review when you write. 



expressions of sympathy to the be- 

 reaved and of tribute to the dead are 

 most adequately conveyed by flowers, 

 and at such times flowers are not a 

 luxury, but an absolute necessity. 

 Flowers are essential at nuptials, large 

 balls, in the sick rooms, etc." 



Florists Must Be Bookkeepers. 



Yes, the florists' business will prosper, 

 despite the war, but it will be a changed 

 business. With prices of all supplies 

 advanced at least fifty per cent, and 

 with production costs going higher and 

 higher, good management is going to 

 count for more, for success or failure. 

 Said Mrs. Hill: "My advice to the 

 man whose system of bookkeeping has 

 not his overhead expenses figured down 

 to the penny, is to make a change in 

 his methods. My opinion is that every 

 florist should find out exactly what it 

 costs him to do business, what his stock 

 costs him, and then adjust his selling 

 prices accordingly." 



I believe that there is going to be 

 just as much business as there ever was, 

 but that everything is going to be done 

 on a closer margin than some florists are 

 accustomed to. The florist who elimi- 

 nates the weak spots and the leaks is 

 bound to come through in fine form. 



Tate. 



PHILADELPHIA. 



, The Market. 



The long continued spell of cool, 

 cloudy weather has had its effect. Flow- 

 ers have shortened surprisingly, notably 

 carnations. Instead of an accumulation 

 of carnations for Mothers' day, a normal 

 condition, there is practically nothing 

 ahead. The cut has been reduced to less 

 than one-half of that of a fortnight ago. 

 The effect has been to advance the price 

 of carnations on a dull market. Eoses 

 have also shortened in supply and firmed 

 in price. There are not nearly so many 

 good roses now, a usual result of over- 

 production and consequent low prices. 



BERGER BROS. 



All Kinds of Flowers 

 for Mothers' Day 



When White Carnations are out use Mother's favorite flower. 



ROSES, SNAPDRAGON, SWEET PEAS, 

 DAISIES, DAFFODILS, EASTER AND 

 CALLA LILIES, SPANISH IRIS, DAR- 

 WIN TULIPS, COLORED CARNATIONS. 



1225 RACE ST. PHILADELPHIA 



Mention The Review when you write. 



Beauties, Eussell and Double White Kil- 

 larney are perhaps the best varieties at 

 present. The best flowers bring excel- 

 lent prices. 



It is always rather risky to talk about 

 a short supply of flowers in the middle 

 of May, because a single hot, sunny day 

 might completely alter conditions. Out- 

 door lilac is ready to come in at a 

 moment's notice. Darwin tulips will fol- 

 low. Daffodils are extremely plentiful — 

 the flowers cheaper than the bulbs. The 

 changes in the other flowers are unim- 

 portant. Larkspur is prized; snap- 

 dragon is getting poor. Sweet peas are 

 in oversupply. Callas are nearing the 



close of the season. Easter lilies have 

 been overplentiful, but are now more 

 nearly equal to the demand. Spanish 

 iris continues an important flower. 

 Taken all in all, the market is in re- 

 markably good condition for the second 

 week in May. 



General Jofifre. 



Tuesday, May 8, was an important day 

 in Philadelphia. The French envoys 

 spent the day here. They were enter- 

 tained the evening before at the resi- 

 dence of E. T. Stotesbury, where an 

 elaborate decoration was arranged by 

 J. F. Leary, who manages the Kitz- 



