Mat 10, 1917. 



The Florists' Review 



41 



PEONIES 



Rather early to forecast the Peony situation for Memorial 

 Daj,. but every indication now is, that we will have a good 

 supply of splended quality, all colors, the better varieties. 

 $8.00 and $10.00 per 100 



New crop local Ferns ready about Way 20th. $2.50 per 1000; in lots ol SttO, $2.00 per 1000 



S. S. Pennock - Meehan Company 



THB WHOLBSALB FLORISTS OF PHILADELPHIA 



PHILADELPHIA 



1608-1620 Ludlow Street 



BALTIMORE 



Franklin and St. Paul Sts. 



NEW TOBK 

 117 West tSth Street 



WASHINGTON 

 ltl6 H Street. N. W. 



Mention The Review when you write, 



Edward Reid 



High-grade 

 May Flowers 



The cool nights keep the greenhouse flowers at their best for this time— mid-May. I recommend 



ROSES of all sorts. They offer unusual value. SWEET PEAS, Spencers only. 



BEAUTIES VALLEY ORCHIDS 



The Famous Reid Brand CARNATIONS 



Write for Special Week-end Price List. 

 "WHEN THEY ARE REID'S, THEY ARE RICHT" 



1619-21 Ranstead Street, 



PHILADELPHIA, PA. 



Mention Th« R«t1*w whea yon write. 



Carlton Shop for J. J. Habermehl's 

 Sons. 



There was a handsome decoration in 

 the ballroom of the Bellevue-Stratford 

 for the dinner on the evening following 

 the patriotic demonstration in Inde- 

 pendence Square. While plants and 

 flowers were freely used, the silken colors 

 of France and the United States were 

 most prominent. There was an immense 

 American flag covering the entire back- 

 ground of the stage. It was bordered 

 by handsome palms and ferns. The boxes 

 were festooned with red, white and blue, 

 while flags fluttered in a breeze elec- 

 trically fanned from the background. 

 Another background of plants, extremely 

 handsome ones, was arranged for the 

 large receiving party. Red, white and 

 blue flowers graced the center table. 

 The red American Beauties, the white 

 lilies of France and the lovely blue Del- 

 phinium Belladonna combined beauti- 

 fully. The other tables were handsomely 

 decorated with a choice assortment of 

 flowers. The decoration was arranged 

 by J. J. Habermehl's Sons. 



Getting It Done. 



The difficulty in the way of getting 

 things done today is so great that the 

 two following stories are told to show 

 how the big guns meet emergencies. 

 They suggest the idea that there ought 

 always to be a way out. , 



J. D. Eisele, vice-president of Henry 

 A. Dreer, Inc., says that for a couple 

 of years all Dreer 's small ferns have 

 been transferred from the seed boxes to 

 flats by girls. The men fill the flats with 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANQE 



Roses, Easter Lilies, Callas, Carnations and all Sea- 

 sonable Cut Flowers. Special price on large Quantities. 



Our firrowers won many prizes 

 at the National Kose Festival. 



Niaht telegrams will receive careful attention. 



1615 RANSTEAD STREET, PHILADELPHIA. PA. 



Mention The Review wlien you write. 



soil and carry them to and from the 

 work benches. The girls transfer the 

 tiny seedling ferns to the flats. This 

 work keeps a force of a dozen girls busy 

 the greater part of a year. 



Robert A. Craig says that the Robert 

 Craig Co. required an extra force to 

 fill the orders at Easter. A high school 

 boy who applied for work suggested that 

 some of the boys would be glad to help 

 and proposed putting a notice to that 

 effect in the school paper. The result 

 was that nearly 500 applied to Mr. Craig 

 for work, completely swamping liim. A 

 dozen were cliosen. Tliey proved most 

 satisfactory, putting an amount of snap 

 into their work that was encouraging. 



The May Meeting. 



TTnusual efforts had been made to in- 

 duce the retailers to attend the May 

 meeting of the Florists' Club to hear 

 the vice-president of the Fourth Street 

 National Bank explain how accounts 

 should be . kept and credits regulated. 

 A glance over the well filled room showed 

 that these efforts had failed. There 

 were a few retailers there, but they 



were mostly men who are on the alert 

 and come anyhow. The rank and file 

 were absent. They were tired, or sleepy, 

 or it was not worth their while bothering 

 about the most important address, from 

 a business standpoint, that the club lias 

 fathered. 



Tliere was one notable exception^ 

 .lolin r. Ilabermelil was there. An object 

 lesson, was it not? The man who has four 

 stores and an immense decorating busi- 

 ness to look after could not afford to 

 miss this talk. He knew. 



W. v. Tlierkildson, wlio intriidiiccd 

 tlie speaker, said that tlie failures among 

 florists were more numerous than the 

 failures in any other line of business. He 

 attributed tliis to the lack of system 

 among florists. The speaker dwelt at 

 lengtli on tlie imjiortance of knowing 

 just what things cost; that is, adding the 

 overhead charges of rent, telejihone, ice, 

 bookkeeping, delivery, etc., in proper 

 proportion to the cost of the material 

 sold. This exact knowledge jirevented 

 selling stock below cost, assured a fair 

 profit on sales and led to careful, sys- 

 tematic collection of accounts. 



