42 



The Florists^ Review 



Max 10, 1917. 



Memorial Day Wreaths 



Now is the time to prepare for this day. Neidinger's Magnolia Wreaths are the 

 greatest time savers and money makers. Our wreaths are made on regular 

 mossed frames ready for use, with the same care and fullness as if you your- 

 self made them. 



PLAIN MAGNOMA WRKATHS at tlie 

 following low prices: Per doz. 



No. 311-12-111. frame, flnlsliod 20 in $ 6.00 



No. 311— It-ln. frame, flnlejied 22 in 7.00 



No. 311— 16-ln. frame, flnlKlied 24 in 0.00 



No. 311— 18-in. frame, finished 2S In 11.00 



TRTMMKI) MAGNOMA WREATHS 



With Carnations or Koses, in- pink, white or 

 (folden erate. Kach 



No. 404— 14-in. frame, finislied 22 in $1.26 



No.404— iCin. frame, finished 24 in 1.50 



No. 404— 18-in. frame, finished 28 in 1.76 



Order by number; state colors wanted. 



Plain or Trimmed MacrnoUa Wreath 



JOS. G. NEIDINGER CO. 



THE HOUSE OF MERIT 



FLORISTS' SUPPLIES, AND BASKETS 



1309-1311 N. Second St., PHILADELPHIA, PA. 



Mention The Rpview when you write 



HERE ARE FIVE GOOD REASONS WHY YOU NEED 



^^Superiora" Magnolia Leaves 



1. All leaves are of a medium size, no small ones and no large ones. 



2. Leaves are all uniform in color. 



3. All leaves will stay pliable. 



4. "Superiora" leaves are the best prepared kind, particularly under the present conditions. 



5. All "Superiora" leaves are the non-molding kind. 



For your protection, Mr. Florist, accept "Supcriora" Magnolia Leaves only. REFUSE IMITATIONS. 

 ^'Superiora" Brand Magnolia Leaves are sold by every Wholesale Florist in the United States and Canada. 



DR. H. DUX COMPANY, Inc., Nanufacturers, 



Jacksonville, Florida 



Mention The Review when you write. 



Various Notes. 



E. E. Faust has returned to the S. S. 

 Pennock-Meehan Co. Mr. Faust had 

 charge of the company's office force be- 

 fore the advent of Percy B. lligby. 



E. P. Lovejoy, vice-president of the 

 King Construction Co., of Xorth Tona- 

 wanda, X. Y., was in this city last week. 



Eaymond Brunswick, secretary and 

 treasurer of the M. Eice Co., has re- 

 turned from his wedding trip. 



The Literary Digest contains a full- 

 page advertisement of Mothers' day, in- 

 serted by the Florists' Telegraph Deliv- 

 ery Association. 



One of our leading growers states that 

 his bill for coal at the mines will be 

 $5,200 greater for the coming season 

 than it was last year. 



E. O. King is with the aviation corps 

 in England. 



M. J. Callahan reports activity in cut 

 flowers, notably in funeral designs, with 

 outdoor plant orders retarded by the 

 cool weather. 



Alvah E. Jones has the deep sympathy 

 of his many friends in the loss of his 

 father. 



H. Herzberg, father-in-law of B. Esch- 

 ner, died last week at the ripe age of 

 85. Mr. Herzberg was known as the 

 "grand old man" of Cheltenham, 



Eugene Bernheimer is happily recov- 

 ering from illness. 



Alfred M. Campbell expects a large, 

 steady supply of lilies from Strafford 

 throughout the summer. 



Fred J. Michell, Jr., says that the de- 

 mand for vegetable seeds has increased 

 from fifty to seventy-five per cent this 

 season. Stringless beans, for example, 



WM. J. BAKERi 12 South Moi« stTMt, PHILADELPHlAi PAi 



YELLOW DAISIES-SWEET PEAS-SNAPDRAGONS 



are so popular as to be unobtainable, 

 compelling the offer of red Valentine 

 instead. Onion sets, too, have been ex- 

 hausted. The demand for flower seed 



and grass seed has fallen off. 



Phil. 



NEW YORK. 



The Market. 



The last week did not come up to the 

 promise of life and improvement indi- 

 cated by the good Saturday of the pre- 

 ceding week. Unseasonably cold weath- 

 er, which was accompanied by rain, and 

 lighter arrivals of roses and carnations 

 added to the depression. In New York 

 the temperature fell to near the freez- 

 ing point. 



Carnations grew firmer as the week 

 closed and Saturday, May 5, the best 

 were selling at $4 per hundred, with in- 

 dications of a considerable advance in 

 the price of the white varieties for 

 Mothers' day. Most of the carnations 

 reaching the local market are of excel- 

 lent quality. The hope is that growers 

 will refrain from pickling for Mothers' 

 day. Many florists, both wholesale and 

 retail, now are quite enthusiastic over 



Spanish Iris 



and all Novel and 



STANDARD CUT fLOWERS 



CARNATIONS 



SPECIAL PRICE INDUCEMENTS 



for large orders for choice 

 Roses and Sweet Peas 

 in all the best varieties 



PHILADELPHIA CUT FLOWER CO. 



1517 Sansom St.. PHIIADELPHIA, PA. 



the day's possibilities and are free in 

 suggesting that any flower will do for 

 the commemoration. 



Good American Beauty roses again 

 went to 35 cents, as the supply of first- 

 class flowers of this variety was exceed- 

 ingly limited. The supply of Hadleys, 

 Brunners, Prima Donnas, Bussells, 

 Stanleys and Mocks was not in excess 

 of the demand from the first-class houses. 

 In the lower grades and short-stemmed 

 roses, sales were made as low as from 

 $10 to $15 per thousand. 



