58 



The Florists^ Review 



May 10, 1917. 



The florists whose cards appear on the paares carrying this head, are prepared to till orders 

 — — from other florists for local delivery on the usual basis. 



We can take care of 



YOUR ORDERS 



promptly for Mothers' Day 

 or any other day. 



EDWARD GREEN 



Avenue C at 8th Street 

 SAN ANTONIO, TEXAS 



ELrASO,TEX. 



"THE FLOWER SHOP" 

 D. C. HiWTMANN, Prop. 



SALT LAKE CIH 



ALSO PARTS OF COLORADO. IDAHO. 

 MONTANA AND NEVADA 



HUDDART FLORAL CO. 



6S South Main Street 

 ■emhers Jlortots* Telegraph Delivery Amfn, 



NASHVILLE 



TINNISSn 



JOY'S 



Members of Florists' Telecraph Delivery Aii'b. 



GBny BroSs florists 



212 Fifth Avenue North 



NASHVILLE, TENN. 



"WK NKVBR SLIBP" 



amn&ousEs: NeDipluS, TeiUL 



89 South Main Stroot 



•Up-to-the-minute" Service and Ezecutioa 

 Every Flower in Season 



SEND ALL MEMPHIS ORDERS TO 



THE FLOWER SHOP 



69 Madison Avenue 

 MEMPHIS, TKNNKSSEl 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Member Florists' Telegraph Delivery Ami's 



Lang Floral & Nursery Co., Dallas, Tex. 



"Write or wire headquarters for flowera for 

 Texas, Oklahoma, Louisiana, New Mexico. No 

 orders too large, none too small. 



Orders for TEXAS 



K£BB The Florist HOUSTON, TEX. 



Member Florists' Telegraph Dellvenr 



TO 

 HARRy PAPWORTH 



^TtcM^hrie Rl<lgc Nursery Co.1 

 STORC 



F.T.aJ 



NEW ORLEANS, LA. 



Chaso Eble 



OLDEST FLORIST SOUTH 



121 BARONNE STREET 



Member Florists' Telegraph Delivery 



FURROW ft COMPANY 



OKLAHOMA CITY GUTHRIE 

 OKLAHOMA 



Meaabeis Vtorlsts' Telegraph I>ellTevF 



U. J. VIRGIN 



838CasalSt NEWOmANS.U. 



HELENA, ARKANSAS 



BALL FLORAL CO. 



after and reminded, otherwise it will 

 soon forget the florist. This is an age 

 when it does not pay to wait for busi- 

 ness. It is up to the florist to go out 

 and get it. 



Advertising the Big Aid. 



Advertising is one of the most ef- 

 fective and most employed methods of 

 increasing a business. There still are a 

 few business men who are skeptical 

 about advertising, yet by looking over 

 the volume of business they do and over 

 that done by competitors who advertise, 

 it is not hard to see which of the two 

 classes is working along the right line. 

 If it pays the large corporations to spend 

 fortunes every year on advertising it 

 certainly will pay the florist, no matter 

 how small his place. 



Newspaper advertising perhaps is the 

 method usually employed. Nearly any- 

 one can write out a list of the stock he 

 wants to sell and the prices thereof. 

 While this is better than no advertising 

 at all, it is far from the most effective. 

 If good advertisements were as easy to 

 write as some think they are, the large 

 department stores certainly would not 

 pay their advertising managers high 

 salaries. 



If Jones, the florist, does not keep his 

 name and his business before the public, 

 half of the people will not know whether 

 Jones is a florist, undertaker or coal 

 dealer. Large ads are not necessary 



K E NT U C KY" 



JACOB SCHULZ CO.: 



Incorporated— Established 1873 S 



THE FLOWER SHOPa 

 550 Fourth Avenue, Louisville J 



For painstaking personal service send ^ 

 ^ your orders to the South's Most Modem ^ 

 ■ Floral and Art Establishment, R 



Member Florists' Telegraph Delivery Ass'n 



LOUISYILLE,KY 



AUaOST R. BAUMER 



MASONIC TEMPLE 



Member Florists* Telegraph Delivery Aai"* 



LOUISVILLE, KY. 



THE F. WALKER CO. 



310-312 West Chestnut Street 



LARGEST FLOWER STORE IN THE CITY 



LEXINGTON, KY. 



HONMER, The Florist 



Largest Cat Flower Grower in the State 

 160 W«st RIain StrMt 



Mamber FloristB' Telegraph Delivery Amfm, 



LEXINGTON, KY. 



JOHN A. KELLER CO. 



INCORPORATED 

 128 EAST SIXTH STIIIKT 



Member Florists' Telegraph Delivery Aatm 



Elmwood Floral ind Nursery Co. 



TUTWILCR FLOWER SHOP 



Tutwiler Hotel 



BIRMINGHAM, 



ALABAMA 



LOUISVILLE. KY. 



E. G. REIMERS & SON CO. 



Established 1880. Incorporated 1918 



MOBILE, ALABANM 



The Minqe Floral Cor 



CHAS. L BAUM-'Tbe Home of fUmrnT 



KNOXVILLE,TENN. 



Member of the F. T. D. 



Chas. W. Cif uch, KNOXVILLE, TENN. 



The Leading Florist of the South 

 All Orders Olvan Special Attantlon 



MRS. J. E. WAHS, norist 



?.Vat!T^S..n. MERIDIAN, MISS. 



