Mai- 10, 1917. 



The Florists^ Review 



59 



_Tli* florlata whose esrds appear on fha paces oarrylnc this laead, are prepared to fill orders 



flerlate lor local delivery od th* 



Pittsburgh, Pa. 



MRS. E. A. WILLIAMS 

 621 Penn Avenue 



PITTSBURGH, PA. 



BLIND FLORAL CO; 



Florists, Decorators and Groirem 



UbertyAvenue and 5th Street (Empire Bids.) 



Extendve Variety and Supply, ££5ci«nt Servica and 

 " ed W« • 



Completed W*rk. 



PITTSBURGH, PA. 



RANDOLPH & McQEMENTS 



noral bperte 

 S936 PENN AVENUK 



Members of the Florists' Telecraph Deliv«iy 



A.W. Smith Co. 



. . . FLORISTS . . . 



^S^A^G, Pittsburgh, Pa. 



Largest noral Establishment in America 



Established 1 874-lncorporated 1909 



Pittsburgh, Pa. 



LUDWIG FLORAL CO. 

 502 Federal Street 



SCRANTON, PA. 



A. L Bestncon & Company 



FLORISTS AND DECORATORS 



Adams Atc. and Spruce St, 1?^^^IS^, 



Both Phones 



You can depend on us. Order your flowers on any 

 occasion for delivery In Scranton and vicinity. 



The Park Floral Go. 



J. A. VALENTINE. Pres. 

 Member FlorlstB* Telegraph DellTery. 



DEMWEB, ■ COLOBIDO 



Colorado Springs, Colo. 



Orders Carefully Executed 



PIKES PEAK FLORAL CO 



Wholesale and Retail 



Member Florists' Telegraph Delivery 



Colorado Springs, Colo. 

 Frank F. Crump Klf^Isr* 



Member Florists' Tele«rraph Delivery 



ISfNovSCHDLTHEIS, FLORIST 



Write. Phone or Wire CfRANTnN PA 



612 Linden Street, wtlWHIUn, fil. 



TfljnH Everything In Flowers! 



B Broad Street at Cumberland, PHILADELPHIA, PA. 



Member Florists' Telegraph Delivery Association 



ERIE, PA. 



J. V. LAVER 



ERIE, PA. 



Write, Phooe or Wire •^^^Z^^^ry 



PITTSBURGH, PA. 



E. C. LUDWIG FLORAL CO. 



710 East Diamond Street 



OPEN DAY and NIGHT 



Members of the Florists' Telegraph Delivery 



RANKLIN, PENNA. 



BELL FLORAL CX>. 

 ALL NORTHWESTERN FA, 



CRESCENT FLORAL GARDEN 



SHBBM OFFBBIiB, Prop. 



WARRE 



PA. 



all the time, but the florist should let 

 the people know he is in the business 

 and has flowers to sell. 



Advertising Good and Bad. 



Where there are several florists in one 

 city, and all have good service and good 

 stock to offer at the right prices, then 

 the florist who employs advertising most 

 effectively is the one who makes prog- 

 ress. For instajice, if Jones carries an 

 ad in the papers a good part of the time, 

 letting the people know that he sella 

 flowers, soon his name will begin to be 

 associated witli flowers. Then when peo- 

 ple want flowers, they will immediately 

 think of Jones. He will receive the 

 business, while liis competitors, who sell 

 the same quality and service, in the end 

 will lose out. 



The advertising should be seasonable 

 and the advertisement changed often, as 

 ])eople tire of seeing the same ad all the 

 time. Just before Christmas I noticed 

 a florist's advertisement in one of the 

 leading papers of his city. Tliis paper 

 has a sort of trade directory, in which 

 each line of business in the city is rep- 

 resented. Under "C" I noticed an ad- 

 vertisement which reads something like 

 this: "Cut flowers, highest quality, ar- 

 tistically arranged for weddings, funer- 

 als and social functions; also a full line 

 of clioice bedding plants at reasonable 

 prices, ' ' and so on, giving the name, ad- 

 dress and telephone number. Is it any 

 wonder that this community is known to 



Orders for 



PHILADELPHIA 



AND SURROUNDINaS 



Will be artistically filled at 



THE FORREST FLOWER SHOP 



131 So. Broad Stft, PHILADKJFHIA 



J. J. HabermeU's Sons 



The finest floral arraDgements, flowers and plants 

 tarnished on telegraphic orders. 



The 



BelleTne 

 8trattord» 



Philadelphia 



Broad aad 



Walant 



Streets 



PHILADELPHIA 



1800 Chostnut StrMt 



THE LONDON FLOWER 

 SHOP. LTD. 



Member Florists' Telegraph Deliyery.' 

 ORDERS FOR 



WEST PHILADELPHIA 



Oarefully and Promptly Ezecated 

 with Ctood Flowers and Good Taste by 



Hs J. CALLAHAW ^^^mupapiiiA 



Gennantown and Chestnut HiD 



ORDERS 



Carefully executed with taste and promptness. 



FRANK R. HASTINGS 



8 West Chelten Avenue, 

 Germantown, Philadelphia, Pa. 



Members Florists' Telegraph Delivery Ass'n. 



EVENDEN BROS. 



Williamsport, Pa. 



LarKoet Growere 

 in Central Pa 



LANCASTER, PA. 



B. F. BARR & CO., Leading Florist 



Altoona, Pa. 



MYERS 

 BROS. 



All Orders Carefully Executed 



W. and W. FLOWER STORE 



99 S. Main St.» WASHINGTON, PA. 



Wholesale and Retail FloHnts 



FLORAL ORDERSforBrynMawr^MainUne, 

 Conshohocken and Nom'stown ^'mi^']^, 



WILLIS H. BALDWIN. Coaslioliockea.Pi. 



CLARK, iLORIST, is4 Washington aV«. 



Member Florists' Telegraph DeUvery. 

 Orders for Northeastern Pennsylvania filled 

 prwnptly. Usual discount. Both phones No. )S464. 



