62 



The Florists^ Review 



May 10, 1917. 



The florist* whose oaird* avPMff on flie pases caxrylnr this heatft are prepar«d to fill orders 

 "^ >«>~ from other florists for local dellvenr on the usual tiasls. 



San Francisco, Cal. 



Pelicano, Rossi & Co. 



128- 125 Kearny Street 

 FLOWERS BY TELBORAPH 



SAN FRANCISCO 



Podesta & Baldocchi 



224-226 Grant Avenue 



Prompt and careful attention to orders 

 from out-of-town florists.' 



SAN FRANCISCO 



JOSEPH'S 



233435 aRANT AVINUK 



Members of Florists' Telegraph Delivery and 

 National Florists of this District. A specialty 

 made of Weloomins" and Bon Yoyace" paekaseo. 



San Francisco, Cal. 



ART FLORAL CO. 



255 Powell Street 



Best attention given your orders 

 Members Florists' Telegraph Delivery 



JULIUS EPP5TEIN 



Hotel St. Frands, SAN FRANCISCO 



Prompt attention given telegraphic 

 orders. 



Members Florists' Teleprraph Delivery Ass'n. 



DARBEE'8 



FLOWERS THAT KEEP 



1036 Hyde Street, 



SAN FR4NCISC0, CAL. 



First prizes for Violets, Iris. Gladioli, Carnations, 

 %.rti8tic DesiBninsr. Basket Ari-anf^ements, etc.. 

 It Panama-Paclflc Exposition. Eastern florists sup- 

 pUed with Violets. Mums. Asters, Greens, etc. etc. 

 Members Florists' Telesrraph Delivery, 



SPOKANE FLORIST CO. 



(Kipp't Flower Store) 



SPOKANE, WASH. 



Orders promptly filled for 

 WASHINGTON. IDAHO. MONTANA 



SPOKANE, WASHINBTON 



DON ART- STAPLETON 



ART FLORISTS 

 Growers of Choice Cut Flowers 



SPOKANE, WASHINGTON 



Reimers Floral Art Shop 



RETAILERS AND GROWERS 



LW.McCOY.FIerisI 



Second Ave. 

 at Blarlon St. 



SEATTLE, WASE 



HOLUrWOOD GARDENS 



Seattle's Leading Flower Shop 

 1534 SECOND AVE. 



■EMBEBS FLOBISTS' TELEGBAPH DELITEBI 



Seattle,Wash. 



GROWER. WHOLESALER 

 AND RETAILER 



Careful and prompt attention given to 

 orders. Alaska. Washington and Oregon. 



CAUFORNIA FLORIST 



TACOMA, WASH. 



Orders for Cut Flow^ers and Designs de- 

 livered anyv^here in the United States 

 and Canada. 



member that it is necessary to have the 

 right kind of stock behind the adver- 

 tising. If a customer gets ** stung" 

 once, even if it were an unavoidable 

 error, it is doubtful if that customer 

 will ever come back. If, however, the 

 stock is right, and Mrs. Brown finds 

 that your roses last a whole week, she 

 will tell her friends about the wonder- 

 ful roses she got from you. That is 

 the reward of selling good stock, and 

 you get a class of advertising free that 

 is better and more effective than any 

 other. Any florist can say he has good 

 stock, but when people praise it, then 

 the talk is worth something. This is 

 the kind of talk that sends buyers to 

 the store to buy. 



Keeping the Customei^. 



After the florist has .served the buyer 

 the first time and the stock and service 

 have been right, then in all probability 

 the buyer will buy from the same florist 

 the next time. After the florist has 

 served the new customer two or three 

 times satisfactorily, buying from him 

 becomes the customer's habit. If he 

 loses this customer, then it is his fault. 

 He either has sent poor stock, given 

 poor service or sent the customer to a 

 competitor because he could not supply 

 the stock wanted. After this customer 

 has purchased from the competitor a 

 few times, then buying from the com- 

 petitor will become a habit. It would 

 take a strong appeal to bring that buyer 

 back. 



If a florist wants steady customers, 

 his aim should be to keep them satis- 

 fied. The florist should not be too in- 

 dependent. He should remember that 

 he is serving the public. He should 

 not think that people have to buy from 

 him or have to take the stock he offers. 

 One finds that the florist who is too in- 

 dependent usually does not make much 

 progress. The florist who gives a little 

 more for the money, who goes a step out 



LOS ANGELES 



Broadway 

 Florist 



414^^ SOUTH BROADWAY 



» 



Telegraph and other orders promptly attended 

 to. The best of work at moderate prices. 



Phones: A276l-Main 2837 



WOLFSKILLS* and 

 MORRIS GOLDENSON 



FLORISTS AND DECORATORS 



We Solicit Telegraph Orders. 

 Regular Trade Discount. 



229 W. Third St., LOS ANGELES, CAL. 



1 



LOS ANGELES, CAL 



HOWARD & SMITH 



NINTH AND OLIVB STREETS 



Yon ean depend on us for all orders foi 

 delivery in this section. 



DARLING'S SHOP 



"Flower* for Her" 

 208 West Sixth Street, LOS ANGELES, CAL 



Cut flow^ers or good design work by best 

 artists and designers delivered anywhere 

 in the west on receipt of mail or telegraph 

 orders. Usual discount to the trade. 



WRIGHT'S FLOWER SHOP 



■■ 884 West Fourth St. 



LOS ANGELES, CAL 



Indiit Rctiil Fbriit ii tki Gtr 



Pasadena, Cal.^u 

 Southern California 



House of Flowers 

 HENRY A. SIEBRECHT. JR. 



of New York City 



Member Florlsta' Telegraph Delivery 



Santa Barbara, Cal. 



910 STATE ST. 



GLEAVE'8 FLOWER SHOP 



ARTHUR GLEAVE. Prop. 



Choicest Cut Flowers and Floral Designs CD 

 Short Notice. 



Botb Pliones 1018 



RIVERSIDE, CAL. BAKERSFIELD.CAL 



A.M. HOSP, Leading Florist 



LONG BEACH, CAL. 



MARINE FLORIST 



Choice Cut Flowers Floral Deslgna 



Member Florists' Telegraph Delivery 



