The Florists^ Review 



May 10, 1917. 



CHICAGO 



Send Your 

 Orders to.. 



William J. 



SMYTH 



Member Florists* Telegraph Delivery Association Michigan Avenue at 31st Street 



, THE X7MEX0SLLED FACILITIES OF THE 



E. WIENHOEBER CO. 



22 E. ELM ST., CHICAGO 



▲re arallable to the trade In filling all order.. 



MXMBEB F. T. D. 



FOR ALL 



CHICAGO 



ORDERS USE 



.uto. llUtlf. 



1581 Ogden Av% 



CHICAGO 



ALPHA FLORAL CO. 



Northwest corner Wabash Ave. at Adams St 



Moat centrally located store in the city. AH 

 nrHprq ariven orompt attention. 



Send Tour CHICAOO Oidtn to 



H. N. BRUN8 



Best Equipped Retail Store oo the West Side 



3040 W. Madison St., Chicago, 111. 



Deliveries to Northweetem University and all North 

 Shore Towns. 



nSCHER BROS. 



614 DempHter 8t., 

 EVANSTON, ILL. 



L. D. Phone 2642 



Springfield, 111. 



JANSSEN FLORAIj CO. 

 B«at Ssrvio* ffnr r>*«»«Kk* nilnola 



CQCCDflDT 11 I We are the larsest 

 rnCCrUniv ill. growers in the 

 Northwest. 100,000 square feet of class. 

 JOHN BAUSCHER, Prop. 



il Order* Receive Careful Attention ami Prompt Delivery. 



PEORIA 



PEKIN 



All Orders Receive PerM>nal Attention 



GEO. A. KUHL, Pekin, 111. 



JACKSONVILLE. ILL. 



JOS. HEINL & SONS 



Largest Growers in Central Illinois 



Rockfonl, 111., H. W. Buckbee 



Member florists' Telegraph Delivery 



DE KALE, ILL. 



J. L. JOHNSON 



Northern Illinois 

 Southern Wisconsin 

 Vour order will receive '«ur prompt and 

 careful attention. 



CHIGA60 



THE PALMER 



HOUSE aoRin 



17 CAST 

 MONROE ST. 



■want at the Eosery." That also sends 

 new customers. 



A Little Al)out Service. 



The florist who would pad his profits 

 must also give good service. He must 

 have help enough to get all orders out 

 on time. He must have an efficient de- 

 livery system. Many times when flow- 

 ers are delivered late, they practically 

 are of no use to the customer, and the 

 customer probably would rather have 

 received poorer stock on time than the 

 best stock too late. The florist who has 

 the facilities to take care of his deliv- 

 eries properly is bound to become busy, 

 because people have begun to depend on 

 him to get the flowers out on time. It 

 is far better for a florist to turn down 

 an order that be knows he cannot de- 

 liver on time, than to lose the custom- 

 er's confidence. The florist should carry 

 out every promise to the letter, unless it 

 is absolutely impossible to do so. 



The rule should be, make few prom- 

 ises and keep those made. If a florist 

 promises everybody and does not keep 

 liis promises, his word soon will not be 

 worth a farthing. 



If the florist would pad his profits, 

 these are some of the things he should 

 roitieniber: 



1. Push his business on every occa- 

 sion. 



2. Back up the push with the right 

 s'^ock, in variety. 



o. Give good service and get every- 

 thing out on time. 



Treat your customers right and they 

 will come back for more; you will not 

 have to worry about competition. 



George H. Raasch. 



SWEET PEAS FOR OUTDOORS. 



Please give us the names of a few 

 of the best varieties of sweet peas in 

 white, pink, white and pink, and lav- 

 ender, for outdoor flowering plants. 



C. B.— Can. 



Wliite, Nora Unwin or Constance Hin- 

 ton; pink, Countess Spencer or Her- 

 cules; lavender, Florence Nightingale; 

 pink and white, Blanche Ferry Spencer 

 and Martha Washington. C. W. 



Madbury, N. H.— W. H. Elliott, Jr., 

 -while visiting the recent shows held in 

 the east, surprised many hearers when 

 he stated that the fine stock grown by 

 liini is fed solely with chemical 

 fertilizer. 



litobliahed 1887. 



''Mm 



745 Buckingham Place 



CHICAGO 



L. D. Phone 

 1112 Oraceland 



Send us your retail orders. Wa 

 have the best facilities in the city 



3348 W. MADlSOis ST. 



WSAB OAHrilU.l> PABK 



CHICAGO 



We are prepared to take care of 

 out-of-town orders for 



CHICAGO 



Delivery or shipment anywhere. 



C. W. McKELLAR, 



22 East Randolph St., CHICAOO 



FRIEDMAN 



FLOWERS 



CHICAGO, ILL. 



622 8. Michigan Ave., Congress Hot«l 

 C0UBTESIE8 EXTENDED TO ALL FLOBI8T8 



ORDERS FOR CHICAGO 



BVERTTHING IN FLOWERS 

 DELIVERED ANYWHERE 



PHONE. WRITE OR WIRE 



A. F. KEENAN & CO. 



1222-1306 B. 03rd %tt—\ 



Tela. Hyde Park 87IW5416 



SPEOIAL SERVIOE TO OHIOAOO 'JNIVEKSITV 



Your order* may be placed by mail, phone or telegrapb 



with assurance that they will be accorded most 



exacting personal attention. 



VICTOR YOUKG 



TfaWef^ - 



Fhons Snperlor 1960 

 1839 North Clark Street, 



CHICAGO 



CHAS. BEYER 



FLORIST 



S619 South Qrand Avenuo 



Long Distance Phones: 

 Bell. Sidney 143— Kinloch. Victor 999 



ST. LOUIS, MO. 



