102 



The Florists^ Review 



May 10, 1917. 



Greenhouse 

 Material of best 

 grade Louisiana 

 Red Cypress, "Leak- 

 Proof" Gutter. 

 Greenhouse Hard- 

 ware and Posts. 



Write us 



for your sketches 



and 



estimates. 



Our houses 



give 



satisfaction. 



ICKES-BRAUN MILL CO. 



2330 WABANSIA AVENUE, (Near Western and North Ave.) CHICAGO, ILL. 



SJi'iitioii Tli(! Uovicw wlion you \\^-it( 



MILWAUKEE, WIS. 



The Market. 



There was little sunshine last week 

 and the weather was unusually cold for 

 this time of the year. The glut of stock 

 at the end of the week has turned into 

 a real shortage. It has become difficult 

 to fill all orders satisfactorily and it is 

 easy to see that the shortage will be 

 acute for Mothers' day. A canvass of 

 the local situation indicates that stock 

 does not compare favorably in quan- 

 tity with that of last year. The ad- 

 vance orders for otlier stock besides 

 carnations have been unusually lieavy 

 this year. Tlie quality of the carnations 

 has improved greatly and what stock 

 there is should be in fine shape for the 

 Motliers' day trade. There are ])rac- 

 tically no splits in tlie market and the 

 stock is bringing $6 ])er hundred and 

 better for the assorted colors. 



Koses are in fine form, and wliile the 

 supi)ly is limited, orders are being taken 

 care of with at least some degree of 

 satisfaction. Naturally the sliorter 

 grades are in greatest demand, but some 

 exceptionally fine stock is being moved 

 at fair prices. Ked roses are particularly 

 scarce and the supply of white is also 

 inadequate. Sweet jieas are liaving 

 quite a sale for Motliers' day and from 

 present indications the supply will be 

 far sliort of the demand. 



Violets are over for tliis year and tlieir 

 end lias increased tlie demand for other 

 small stock. Indoor tulips, wliilc still in 

 the market, are becoming poorer every 

 day, and as the outdoor stock as yet has 

 not come in, it is diHicult to take care 

 of orders satisfactorily. There is an 

 excojitionally fine lot of cattlcyas in the 

 market at this time and these should 

 move readily for Mothers' day. While 

 there is not a variety of plants available 

 just now, the sales are quite heavy, 

 which would seem to demonstrate that 

 Mothers' day in time will develo]) a 

 large movement of plants. The possibil- 

 ities of Mothers' day are almost unlim- 

 ited and it is up to tlic retail end of the 

 trade to see that the day and its ob- 

 servance is ])erpetuated. It is to be 

 hoped tliat plans will })e made in the 

 near future for keeping this occasion 

 in the minds of the public each year. 

 There is no reason why this day should 

 not become as popular with the buying 

 public as is Memorial day. H. J. S. 



You Will Make No Mistake 



if you write us for estimate 

 on your requirements in 



GREEN HOISE MATERIAL 



Our reputation for quality 

 will always be sustained, 

 and our service and price 

 will meet with your approval 



Estimates submitted promptly. 



The Foley Greenhouse Mfg. Co. 



Telephone Latv^ndale 09S0 



Designers, Builders, 

 Heating Engineers 



3248 West 31st Street, CHICAGO 



\fp»t*on 'Vb** RA'-io^p wrh^n von w^H*''* 



EVERYTHING in LUMBER 



for Greenhouse Materials. 



J. p. SCRANTON S CO., 



DETROIT, MICH. 



Mention Tlie Koviow wlion yon write. 



GREENHOUSE TILE BENCHES 



(Burned clay, same as flower pots) 

 are rapidly taklni; the place of wood. Our benchei 

 are easily erected and will last a lifetime. Write ua 

 today reKardltiK your requlreniente. 



Are now furnisblnf; our new beveled ronndlngr cor- 

 ner. 9-lnch width. Floor Tile. Write for particulars. 



aMP CONDUIT CO., Cleveland, Ohio 



Mention The Review when you write. 



GET OUR PRICES ON 



GALVANIZED WIRK ROSE STAKES 



AND TYING WIRE 



Manufacturers of the Model Plant Supports 

 for Carnations, Dahlias, Golden Glow, Peonies, 

 Chrysanthemums and Tomatoes. Lawn Fence, 

 Flower Bed Guard, Trellis. 



IGOE BRO.S.. 2RR N 9th St.. BROn^I YN, N.Y. 



Mention The Rerlew when yon write. 



