16 



^M^ 



The Florists^ Review 



M\\ IT. r.H 



W'mMiiiu ;iii'I ■,!<■(■ |ii(iii(| III' <im liriiiill 

 w ink. kii|i t 111 111 nut III' >iulit . 



'riii\ .ill licit fit ill with till' M i'iiiiiri;i 1 

 i|;iv lilf.'i .•ilnl. wliili' tllc'V Jllr ^llli' tii lir 



;iiliiii iril. .-Ill' likilv In ilr;i\\ .'it t nut imi 

 I'l-iiiii tin- ii':il ni.-itlnr .-it liiiinl, liiiyiiiL; 

 I'nr \lniiiini;il i|;iy. 



'I'llis liit III' .hlxiri' iv |i;|sri| nil scicil 

 tilir SnIlillL: r.'Ht ;illil l-< lint iilllv tllin ill 

 tln'iir\, Init ii;i^ limn ]ii;n\i'ii in |ii;irt im. 

 XntllillL; >lliilllil lin li It lllLilnnn 1li;it will 

 .'(ill ill I'lMM^illL; till' |ilns|iiTt i \ r rll-^tnltl 



;i |iiiif tli;it w.ll liiiiiL; liiiycis to the 

 --turn this -.;iiiin li';ic|iT iiiaiiv times will 

 lin 1 hn iiinaii^ nl' iiinkiii^ ;i l.'irycr sain. 

 W'hnii .-I iii.'iii nr wn:ii;iii niitnrs ;i store 

 with tlin lixnil intnlltinll nl' iiiaUiiiy a 

 |iii 1 rliasr, hn 1 1 1' >iii' is a leailv siiltjoet for 

 tin: inal --ali'^iiian. 



Accessories Are Sales Helps. 



Thn ii|i to liate store now has so iiiaiiy 

 attiacti\'e arcnssories tliat it is not dii' 

 tiiiilt to liinl one nt' tliem wliicli will 



Flags and Wreaths Are the Features of the Memorial Day Window. 



el's iniinl ii|inii the si^nlliraiu'e aiiil ini 

 l„,itaiii-(- <>\' the .lay. Tiiis lioes not 

 Miraii that theie shouM l«e aii\thiii<i 'le 

 |.ressiv(^ about the liisplay in the stom. 

 hut it shoiihl he iiiiiirnssi\ !• .-inil not siiu 

 restive of ;:aiety. 



Xows]iaiii'r ami riiiiihir aihcrlisinL: 

 .-lit' ini]iortaiit laetors in this Memorial 

 ,|av campaii;!!. We have useil our he-t 

 jii.'l^nnent in sele.tinii a leailer ami tixe.l 

 ;, price u].oii it. Now the plan nl' '-am 



,,:iiuii pvovi.lns I'm- Intlill- p.'uple kiloW 



ahout it. 



Newv|iap.r spa.e. w In n llie nunihiT ol 

 reaih-rs i^ taken into eoiisiiierat ion. is 

 the least e.\peii-i\ e ol' ;ill Iniins nf ail 

 vertisiii-. Wf >-;ii> tell our storv to a 

 ■ M-eater 'mnnl.er nf jmople than with ni 



riilar-. r.llt if Th.'sn sliots :ile to hnlp 



lirinu \i"-tnr\ tln'X^ must he maiin to 

 ,.,,,, ,i"t. Thnv' niu-t liavn the puneh thai 

 will make tin- riutit inipii-<inn iipmi the 

 liininu pulilii-. 



Preparing Advertising Copy. 



\\li,.|i Mill pii'iiai'' Noiir ;i.l\-erH-in- 

 ,.,,pv. I'liiu't that xnii .-irn talkiii- !<• a 

 .,ir;it nmiiliiM- of p.Mipln. Ima-ini- that 

 vnll have a pn-pe.-tivn iMl^lnmer 111 vniir 

 ^tnre ami M'U want to snll liim a w realh. 

 .,.,v. I'm .\li nmiial liay. In trvinu foi- 

 ling -all'. > "H woiihl nniliiulilnill^ liist 



,.:,il hi- altnlitiiill to tin- nnl.lr -nlltl- 

 l|.,.|it of th.' liav; nnXt Nnll wnllM till 

 ,,j,i, ;,!„,, I, ih,. -pni-ial wiiathv Mill haxe 



ma.li' lip loi thn <-\iires-i if this -'ii 



tiim-iit. th.ir lastinu ipialili.- ami 



|jli;illv !,i.W litth • nf thnni will i-n-t. 



1,1 ,,th,T wniils. Mill woiilil irv to 

 ,r,.;,1.' ill ;ln- man a ilevim to pnssn>s 

 ,,,,,. ,,I tin -I v\ nath-. l>o thn <ailin thlULi' 

 \\ ith thr mill :iii.l wnuinii w hn ina.l thn 

 iirw-jiapni- a.l 1i> tn iTeate ill them 

 ., ,|,..ir,.. !>ii imt t.akn it fill- uraiit.'il 



ll,;,t the i|.-ili 1- 111''"' :""' ;''••" """ 



missi.m nt' yi.iir a iimiiim-iinmit i- mnmlv 

 t II tnll wlnin a w mat h ma\ hn nlitaimil. 



Wiiiln thnln i-- a U I pmlit ill tin; -aln 



,,r li:nl, I- ■•Mil at an at I ra'-t i \ n pimn 



make an apjtoal thtit will liriu<^ a sale, 

 liaskets for pot plants mij^lit he citeil 

 •as ail (xample. One maiiufaet urer has 

 pioclueeij ;i nnxeltx' hasket in I'eil, white 

 ami hlue. 



The \ isit of a liiiyer. too. gives an o)i 

 |poit iiiiit.x' to suggest a more penuanent 

 cemetery lot ijeiciiat i<ui. 'I'liere is the 

 possihility of a sale of a plant or two. or 

 ;ni onler for heihling out or the plant 

 iiig of shriihs, now or later. 



S|iei-ial ilays .are not so niimeioiis that 

 the trailn can affniil to oxcrlook any of 

 them. Consistent hoosting has created 

 siune of these clays, .Mnthnrs" c|ay, for 

 instaiicn. I'l.aih recent vear has seen 



these ilays hetter I'roui a liiisiiiess staml 

 point than the vear hefore. 'Pliey will 

 kec'p right oJi getting hetter, too, Imt 

 wc each luiist (In our own hoosting in 

 our own town. \Vhat some lloiist ac 

 coiujilislied ill the ne.xt city or anotluu- 

 state tloes not hel|> us at the luoinent, 

 althougli it will eventually have an ef 

 feet on the hiisiuess as a whole. 



Tliereftu'e the time for the next 

 ''drive'' is its own reason for that 

 "dii\('.'' l?oll ii|' your sleeves ami 

 go to it. 



Made up Stock Sells Best. 



l']x|ierience of scune of the leaders in 

 the trade shows that l>ii\-ers want made 

 lip sto(d< for Menmrial day. Formerly, 

 that is hefore florists taught the peo])le 

 that it is more satisfactory and just as 

 economical to deal with them on .Memo- 

 rial day, the visit to tlie cemetery meant 

 (■.allying loose llowers, whicdi were scat- 

 tered over the grave, (U- the sinking of 

 ;i glass vase into the soil as ;i water and 

 llowcr ludder. In a few hours or a diiy 

 the llowers wcie dead and the gra\c 

 looked exfii moce desolate lliaii hefom. 



Tlien the trade hegaii to see the |ios 

 nihilities of thn day and went after 

 hnsiiiess. Magnolia, galax and cycas 

 leaf wreaths, some decorated with fresh 

 and some with artilicial tloweis .and 

 t'eiiis, made their appearance .ami 

 tlirmi^h their lasting (pialities have he 

 (■nine morn .and nnuc po|mlar. Tlie>' also 

 g;i\(' the tlorist an oiip(U'tunity to ]ire 

 pare for the da,\', as he could nitike the 

 wreaths in advance and dexote his time 

 till' days hof(u-e, and (Ui the day itstdf, 

 to making sales and delivering the 

 (U'ders alreadv in. In this <dass of luisi 

 iiess there is ahsoliitely no loss. 



S]uays, however, jiresent a dilfereiit 

 ]ir(dilem. .\t the earliest, they cannot 

 lie made up until the night hefore they 

 ;ire to he used. 



Wreaths Are Most Popular. 



'fhose who do a hig hiisiness in 

 wreaths for Meiiuuial day started in a 

 small wa\ and have worked U|i the 

 sales. They hegtiii hy making up as 

 many wreaths as they h(die\ed tlu'> 

 cniihl sell, tixnd the (piality and price at 



How They Decorate the Graves of Fallen Fighters in France. 



