Max 17, 1917. 



The Florists' Review 



19 



HANGING OUT THE STARRY BANNER 



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PATRIOTIC DISPLAYS. 



Popular with the Public. 



These are the days for hanging out 

 the flag. The starry banner is every- 

 where and the florist, who neglects its 

 use in his decorations fails to ally him- 

 self with the spiri'j of the hour. The 

 flag is an essential feature of every 

 decoration for a banquet or other large 

 gathering — everything except, perhaps, 

 a wedding or a funeral — and the retailer 

 who does not use it in his window and 

 store will be noted by the public as not 

 sharing the enthusiasm of the hour. 



Until this year there have been two 

 days annually when many Americans 

 made it a point to hang out the Stars 

 and Stripes. Those days were Memorial 

 day and the Fourth of July. Of the 

 two it is probable that flags were more 

 generally displayed on the former day 

 than on the latter anniversary. That 

 was the time of peace and tranquillity. 



In Window and Store. 



During the last several weeks, the 

 flag has been much in evidencfe. It also 

 has taken on a new meaning to those 

 of the younger generation. It is no 

 longer something to admire for its col- 

 ors, and to sing about, but it has be- 

 come what it was originally intended 

 to be, a something to inspire the people. 



Consequently, the trade should not 

 be laggard. Somewhere other than in 

 the display window there should be an 

 Old Glory, not only on Memorial day 

 itself, but before and after, and until 

 such a time as peace shall be restored. 



Supply-House Helps. 



W. J. Palmer & Son, of Buffalo, N. Y., 

 display a flag in their new store in a 

 manner that has dignity. Its pole is 

 placed in a standard at the end of the 

 show house and the flag itself falls in 

 graceful folds, as will be seen by the 

 accompanying illustration. 



Flowers and the Flag. 



One of the supply houses, following 

 the fashions of the liour, has made flags 

 a leading side line these last few weeks 

 and has found a wonderful sale for them, 

 all sizes and qualities and the flags of 

 all nations^almost. Perhaps the bet- 

 ter class of flower stores can not sell 

 flags, but they can be used. And if a 



florist has a cemetery trade he can sell 

 small flags, the cheap, painted kind that 

 stick in the ground, with the flowers to 

 go on the graves. There will be liter- 

 ally millions of them taken to the ceme- 

 teries at Memorial day and the decora- 

 tions of flags will vie with the decora- 

 tions of flowers. ' 



Baskets and Bibbons. 



Another supply house, in response to 

 tlie popular demand, has created a line 

 of red, white and blue baskets, etc. 

 With these and with flags a patriotic 

 window can be decorated to stop prac- 

 tically every passer-by. 



A ribbon house has a red, white and 

 blue ribbon in Aarious widtlis, all the 

 way from baby ribbon up to the wide 

 ribbon used on big baskets and wreaths. 

 Another has flags in ribbon rolls, from 

 whicli the florist can cut them, one at a 

 time, with shears, to go into corsage 

 bouquets or boxes of flowers. 



Another supply house is developing 

 a line of silk flags on hollow tin poles, 

 with an electric fan at the base of each 

 pole to force a current of air through 

 it to keep the flag waving in the breeze 

 of unseen source. These will be excel- 

 lent for innumerable decorative pur- 

 poses. 



There are dozens of ways in which the 

 ingenious florist can hang out the flag 

 in his store and in his work for the 

 public. 



Erie, Pa. — C. W. Zuch & Sons make 

 every foot of space return its proportion 

 to the grand total. Shipping to several 

 markets, they secure the best returns. 

 Complaints are heard from some growers 

 that the commission houses, as the south- 

 ern shipments begin to arrive, shut down 

 on the northern men. In this they com- 

 pare unfavorably with the cut flower 

 commission houses, which invariably en- 

 deavor to handle the product to the best 

 advantage of all concerned. 





A Large Silk Flag Impresses All Visitors to the Show House at the New Store of W. J. Palmer & Son, Buffalo. 



