22 



The Florists^ Review 



May 17, 1917. 



beautiful display. George T. Schune- 

 nianii, of Rockville Center, N. Y., staged 

 several varieties of Spencer sweet peas 

 of superb quality, for which he received 

 higli commendation. Superintendent 

 Hogg, of Prospect park, Brooklyn, ex- 

 hibited pelargoniums in variety, for 

 which he received the club's thanks. 



P. W. l*opp's exhibit of pansies in 

 many colors and of exceptional size was 

 highly commended. M. Van Waveren 

 & Sons, of Hillegom, Holland, showed 

 an extensive variety of Darwin and 

 single early tulips, narcissi, etc., grown 

 by H. Langeler, of New Dorp, Staten 

 Island. The firm announced that at this 

 address in ten days they would have an 

 extensive collection of Darwin, breeder 

 and Rembrandt tulips in bloom and on 

 exhibition. 



C. B. Weathered reported the spring 

 flower show produced a net profit of 

 about $3,500. 



Vice-president Fiesser reported a 

 montli 's postponement of the meeting of 

 the board of trustees. 



S. Van Riper, of Dundee Lake, N. J., 

 was elected to membership and the fol- 

 lowing names were proposed: D. J. 

 Pappas, Erie Otton, R. M. Guide, Fred 

 Bergman, John Fedtherstone and S. 

 Kahn. 



The deaths of P. L. Bogart and 

 Charles E. Weber were reported and the 

 president was instructed to appoint 



committees to draw up suitable resolu- 

 tions. 



A letter to the secretary from the 

 Bureau of Employment and Department 

 of Labor was read. It suggested garden 

 work for women and girls during the 

 continuance of the war. 



F. R. Pierson, chairman of the ways 

 and means committee, announced the 

 intention of raising $10,000 for the en- 

 tertainment of the members of the S. A. 

 F. and said he already had in a few 

 hours raised $2,000. A. L. Miller re- 

 ported progress for the S. A. F. enter- 

 tainment committee and several sur- 

 prises and the intention to use up a good 

 share of the $10,000 by liis coiiimittee 

 in entertaining tlie visitors. L. W. C. 

 Tuthill si^oke in behalf of the souvenir 

 program and said it would be " a book 

 to keep for generations." R. J. Irwin 

 told of securing Thumm's bowling al- 

 leys for the bowling tournament. Messrs. 

 O'Mara and Esler also spoke for the re- 

 ception and transportation committees. 



A lecture by Otto Thilow was an- 

 nounced for the June meeting. 



Dr. Henry Clay Lint gave an inter- 

 esting address on "Is Prepared Humus 

 a Substitute for Stable Manure?" Con- 

 siderable discussion followed and the 

 thanks of the club were accorded the 

 speaker. 



The usual buffet lunch was furnished 

 bv Phil Kessler and his committee. 



J. A. S. 



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MOTHERS' DAY ECHOES 



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FOR THE NEXT MOTHERS' DAY. 



While tlic trade now is bending its 

 energies toward ^lemorial day busi- 

 ness, the success of Mothers' day is 

 still fresh in the mind of every florist. 

 And while it is fresh, it is opportune 

 to call attention to a unique bit of 

 advertising that can be used next year. 



A circular in the shape of a card was 

 sent to all of his customers and to those 

 wliose names he liad on his mailing list, 

 by William C. Gloeckner, of Albany, 

 N. Y., and was found to be a business- 

 getter. On one side was a ruled space 

 for an order. On the other was the 

 following: 



"MotluMs' day — next Sunday. For 

 the best mother that ever lived — your 

 own, we are going to have two especial 

 boxes at $1 each. 



"One will contain two large bunches 

 of beautiful sweet peas, pink, lavender 

 or white. 



"The other will consist of a dozen 

 handsome roses, either pink, yellow or 

 white, whichever you please. 



"Let us have your order as early as 

 possible and tlie same will be delivered 

 with your card the first thing Sunday 

 morning. ' ' 



Enclosed with the circular was a card 

 bearing in colors a bunch of sweet peas 

 and at the top was printed "To 

 Mother," with a space for a tender 

 message to go with tlie flowers. 



Not only did this circular and card 

 call attention to Mothers' day and the 

 special boxes the florist had prepared, 

 but it placed in the hands of the re- 

 cipient the means of ordering and a 

 card to send with the flowers. 



Retailers would do well to cut this 

 out and paste it in the scrapbooks. 

 Mothers' day will be a bigger selling 

 day each year and suggestions of how 

 to help bring the increase are valuable. 



NO WONDER IT GREW. 



It is several years since The Review 

 first called the attention of the trade 

 to the opportunity that lay in the new 

 anniversary called Mothers' day and 

 the effort to exploit the day has grown 

 each year, but it has taken until 1917 

 to get the work adequately under way. 

 This year,, for the first time, Mothers' 

 day really has l»cen advertised. Al- 

 most everywhere the trade has joined 

 in the undertaking to make this a flower 

 day of tlie first magnitude. Dozens of 

 original ideas have been tried and it 

 is no wonder the results 'have been far 

 ahead of previous records. 



As an instance of one of the things 

 that never have been done before, the 

 nine members of the F. T. D. in Chi- 

 cago ('hip]ied in to advertise to get 

 some orders to send to F. T. D. mem- 

 ])ers out of town. This is the way the 

 ad read : 



FI.OWEUS FOn MOTHERS' DAT. 

 Snnrt.ij', May 13. 



No mattor wlipro your mother resides leave 

 voiir onler with the foUowins representatives 

 of The Florists' Telegraph Delivery Association. 

 Dclivorv f,'ii!irnnto(H). 



Hohannon Floral Co.. 57 E. Monroe St. 



Uruns, II. N., 3040 W. Madison St. 



Friedman, Os^ar .1., 510 S. Michigan Ave. 



Lange, A., 25 E. Madison St. 



SamuelRon, 2132-2134 Michigan Ave. * 



Noiglick. Chas. T., 854 N. State St. 



Schiller The Florist, 2221 W. Madison St., 

 4509 Uroadway. 



Smvth, W. J.. .Slst St. and Michigan Ave. 



Wienhoeber, E., 22 E. Elm St. 



With the great success achieved this 

 year, there almost certainly •will be in 

 future a widesprea-d use of publicity for 

 Mothers' day and the other special 

 flower days as they come around. 



THE ST. LOUIS COLISEUM. 



The members of the St. Louis Cham- 

 ber of Commerce have voted overwhelm- 

 ingly, 73 to 672, against continuing sup- 

 port of the Coliseum. The announce- 

 ment was made May 15, by Paul V. 

 Bunn, secretary and general manager. 



The plans for the National Flower 

 Show and S. A. F. convention at St. 

 Louis in March, 1918, are imperiled by 

 the financial status of the Coliseum 

 there, which has been engaged for the 

 event. 



It appears the building represents an 

 investment of more than $350,000. Dur- 

 ing the eight years the building has 

 been in use it has been open 578 after- 

 noons and 730 nights. Its gross earn- 

 ings have been $320,418.88. The ex- 

 pense of operation has been $149,129.85, 

 with overhead expenses in the way of 

 ground rent, interest, taxes, insurance, 

 etc., of $202,337.27, a total of $351,- 

 467.12, leaving a deficit of $31,048.24, 

 which has been met from time to time 

 by subscription, part of the funds hav- 

 ing been provided by the Chamber of 

 Commerce. The directors of the com- 

 pany feel that it is unjust that they 

 should continue to personally indorse 

 notes to meet the current deficits from 

 time to time. They have appealed to 

 the Chamber of Commerce to assume the 

 responsibility of meeting future deficits 

 of the Coliseum in the event they should 

 occur. A committee of the Chamber of 

 Commerce brought in two reports on the 

 matter. The majority recommended 

 that the Chamber of Commerce do not 

 attempt to further finance the Coliseum 

 company, while a minority recommended 

 that the present small deficit be taken 

 care of and the company financed until 

 a new building is available. The ma- 

 jority report has been sustained by a 

 mail ballot of the members and it is said 

 it will mean that the Coliseum will re- 

 vert to the lessors of the ground and 

 that it will be dismantled at once. 



The Coliseum has been engaged for a 

 number of conventions, etc., which may 

 not come to St. Louis if the building is 

 not available. It was stated by the 

 committee that acted for the Chamber 

 of Commerce that the most important 

 of these conventions is that of the So- 

 ciety of American Florists, with its Na- 

 tional Flower Show for the spring of 

 191S. It is liojjcd that .arrangements can 

 be made whereby the building will not 

 be demolished until another year has 

 elapsed, but there are no plans to that 

 end announced. 



TOO MUCH MUSTARD. 



A retailer who does a large popular 

 price business says the mustard color 

 coats are the worst he ever has encoun- 

 tered; he has not yet succeeded in find- 

 ing any flowers that are not "killed" 

 on these garments. Violets are best. 



Wilmington, O. — Xo matter how odd 

 it may seem, considering the times, 

 Erskine R. Hayes says he intends to 

 abandon the grocery business for the 

 florists' business. 



North Milwaukee, Wis. — Work on a 

 new pipe-frame greenhouse, 36x160 feet, 

 was begun by Riebs Bros. May 14. The 

 material was furnished by the American 

 Greenhouse Mfg. Co., Chicago. ^ 



