34 



The Florists^ Review 



May 17, 1917. 



THE ALWAYS RELIABLE WHOLESALE FLORISTS 



Z 



M 





H 



N 



Large Supply of Flowers 



FOR MEMORIAL DAY 



Russells AND Sweet Peas 



. 



30 E. Randolph Street/' 



Extra Fancy Sunburst-Killarney-White 

 Killarney-Ophelia-Ward-etc. 



Carnations-Peonies-Cape Jasmines- 



LillieS-^nd Complete Line of Green Goods 



t^g' Our line is so complete that it includes every item offered in 



the great Chicago Market 



CHICAGO 



. Phones: Central 3283-3284 

 Automatic 42-965 



Mention The Review when you write. 



Order Your Peonies Noi^ 



SPANISH IRIS For Your Memorial Day Trade Spanish iris 



$4.00 to $8.00 per IGO 



$4.00 to $8.00 per lOO 



The Peony is the flower for you to buy at this season. There is not a better value to be found In 

 the flower market. Its keeping qualities are unsurpassed We will have a large supply of excellent 

 quality stock in all colors. Let ussupoly you. $6.U(I to $8.00per 100. Extra specials billed accordingly. 



Also a complete line of all other seasonable flowers. 



SUPPLIES 



Baskets, Ribbons, Chiffons, Corsage Shields, Pins, Magnolia Leaves, Waterproof Crepe Paper in all 



colors. Boxes, etc. 



O. A. & L. A. TONNER 



30 East Randolph Street 



WHOLESALE CUT FLOWERS AND SUPPLIES 

 L. D. Phone Central 6284 



CHICAGO 



Mention The RpvIpw when yoii write. 



wlioloyaU'is icfuscd to si'll on any basis 

 I'xcciiting- assorted colors, onothird white, 

 and as a eonsecjiu'iu-o colored i-tock ch-aned 

 out easily along witli the white. It was 

 gratifying, however, to note that the 

 white earnation idea liad beeonie faiily 

 well expelled from most minds and that 

 other stock, roses in jtarticular, were just 

 as easy sale. It is a noteworthy fact that 

 Mothers' day is a holiday which takes 

 into consideration no special classes, the 

 wealthy or the i)Oor, but all, as the senti- 

 ment pronijiting a gift of flowers to 

 mother throbs just as warmly in the 

 breast of tlu' small wage eai'uer as it 

 does iu that of the greatest financier. It 

 should be noted also in this connection 

 that the call on Mothers' day is for good 

 stock. ])()or (juality llowers l)eing nearly 

 unsalable. 



To just what cause or variety of causes 

 the exceptional business done is to lie 

 attributed can not be said oflfliaud. Cer- 

 tain it is that the great amount of pub- 

 licity accorded the day this year had its 

 marked effect in stimulating sales. Then 

 again, the late spring this year, causing 

 an absence of outdoor flowers, may have 

 created a greater call for greenhouse 



products. And in the tliird place, much 

 may j)erhaps be due to the fact that 

 many young men through the country 

 eitlier have already enlisted with th(> 

 colors or :ire ex])ecting to do so, and 

 they therefore at this time feel nu)re 

 strongly the sentiment involved in giving 

 mother floweis. 



That retailers enjoyed an exctdlent busi- 

 ness was ])roved by the active condition 

 of the wholesale market May 14. As 

 stock was scarce, the market having 

 cleaned out entirely with the closing of 

 Mothers' day business May 13, prices 

 were naturally stiff. Although not quite 

 so good as May 14, May l/i also ]iroved 

 to be a highly satisfactory day. 



The demand for flowers for high school 

 and college commencements is now begin- 

 ning. American Beauties and yellow roses 

 are in most active call. All growers have 

 cut their crops pretty close, and it does 

 not look as though there will be any spe- 

 cially heavy jiroduction in any line in the 

 near future. 



American Beauties sold exceedingly 

 well last week. (!ood stock only, however, 

 was desired, cri[>i)led flowers not moving 

 at all. The supply was short and prices 



firm. All other varieties of roses were 

 uniformly scarce and sold well, cleaning 

 out easily the (Mid of the week, with many 

 orders left unfille(| or only ])artly fillecl. 

 Wliite varieties were in most active de- 

 Tuand, hecause in smallest supply, with 

 Russell following a close second and in 

 good sup])ly. lied varieties were given 

 tlie next choice, with Oj>helia and Sun 

 hurst after that selling e(|ually well. Dis- 

 crimination, however, was only slight. 



In carnations white, of course, sold the 

 most easily, or perhaps, to state it more 

 accurately, were the first to go, all varie- 

 ties cleaning out with ease. It is true 

 that a few carnations could be seen at the 

 close of the market May l.'{, but these 

 were from late May I'A shipments. In 

 some instances growers held their stock 

 back too long, but even these poorer 

 grades brought a fair price. 



Sweet peas were in good demand, with 

 sufficient stock ]»resent to meet the call. 

 Calendulas and Sj)anish iris moved slowly, 

 with all bulbous stock, of which there was 

 but little, dragging heavily. Poeticus 

 was the only excejition to this and it had 

 only a fair sale. Stocks were in good 



