48 



The Florists^ Review 



May it, 1917. 



BOSTON 

 FLORAL 

 SUPPLY CO. 



DECORATION DAY 



BOSTON, 



MASS. 



SAVE FROM 25% TO 33% ON SUPPLIES. 



/^i |A D A MTPT ' ^^^ goods are guaranteed in every way. If you are not satisfied, return the goods at our expense, and we 



^Jv^^^**^^'^ ' ^^ ■ will gladly refund your money. 



CYCAS 



Size Per 1000 



8x 12 $16.00 



l'2x 16 18.00 



16x 20 21.00 



20 X 24 25.00 



24x28 30.00 



28 X 32 37.00 



32 X 36 46.00 



36 X 40 66.00 



40 X 44 63,00 



44 X 48 70.00 



MAGNOLIA WREATHS 



Beautifully decorated with roses, carna- 

 tions, lilies, etc. Each wreath securely 

 packed in a separate box. 



10- inch frame S 8.50 per doz. 



12-inch frame 10.50 per doz. 



14-inch frame 13.50 per doz. 



PLAIN MAGNOLIA WREATHS 



10-inch $4.80 per doz. 



12-inch 6.00 per doz. 



14-inch 7..'S0 per doz. 



BASKETS-BOTH DECORATED AND UIMDECORATLD 



Tumblers, Princess, 9 sizes. Pot Baskets, 5 sizes. 



Window Boxes, Vases, Fancy Baskets, etc. 



WAX GOODS 



Per 1000 



Roses, large $14.60 



Buds 7.25 



Carnations, large 14.00 



Sweet Peas 4.00 



Each 



Crosses 50c @ $1.50 



Crescents 60c @ 1.50 



Hearts . 60c @ 1.60 



Wreaths 60c ^ 1.60 



Anchors 75c @ 1.26 



Pillows $1.50 @ 3.00 



These designs are beautifully made up of 

 the finest waxed flowers ever manufactured. 

 Give us a trial order. 



We manufacture everything in our own factory at 847-367 Cambridge St., Boston. Mass., so when you buy from us you buy direct from 

 the manufacturer, saving from 25% to 33% on every dollar. Inquiries gladly answered. 



BOSTON FLORAL SUPPLY CO., 



Manufacturers of Cycas Leaves, Baskets. Wax Flowers and Desions 



347-357 GAMBRID6E ST., BOSTON, MASS. 



Unknown customers please give reference or cash with order. 



Mention The Review when you write. 



esTAtLI 



tSEO 1853 STLOUIS 



ONE OF THE BRECHT INSTALLATIONS 



FLORISTS' REFRIGERATORS will display your flowers in 

 an attractiye manner and keep them in perfect condition. In 

 Brecht's Refrigerators there is always a STRONG CIRCULA- 

 TION OF DRY, COLD AIR. We build them of oak, or any other 

 wood, highly finished and thoroughly insulated. All hardware 

 is of brass, quadruple nickel-plated. The best of French beveled 

 plate glass used for mirrors and windows. 



Write for Prices Today 



THE BRECHT COMPANY 



Establlshad 1853 



Main Offices and Factories, 1201 Cass Ave., ST. LOUIS, MO. 



176 PEARL ST.. NEW YORK CITY 



Mention The BeTlew when yon write. 



large call and spring flowers were quite 

 as popular as either roses or carnations. 

 Prices held up well, carnations bringing 

 not less than $1.,^)0 per dozen, while 

 most kinds of spring flowers brought $1 

 per dozen. Roses sold at $1.50 to $') 

 per dozen. The variety of blooming 

 plants was unusually wide for this time 

 of the year and included rambler roses, 

 hydrangeas, fuchsias, calceolarias, tu- 

 lips, hyacinths, begonias, primroses and 

 marguerites. Geraniums did not meet 

 with a large call, a condition attributed 

 to the cool weather. 



There were several light frosts last 

 week, but it is warmer now and florists 

 hope that conditions soon will be favor- 

 able for planting out. Peach Blossom 

 gladioli are in the local market. Pansy 

 plants sell well and irises, snapdragons, 

 marguerites and yellow daisies meet 

 with a good call. Shawyer roses, callas 

 and Easter lilies are arriving in large 

 quantities. 



Various Notes. 



The Fort Wavne Florists' Club held 



its regular meeting May 14 in the assem- 

 bly room of the courthovise, E. Wen- 

 ninghoff acting as host and W. J. Vesey 

 occupying the chair. Mr. Hildebrand, 

 representing the American Mutual Cy- 

 clone and Hail Insurance Co., gave a 

 short talk on cyclone insurance. A gen- 

 oral discussion followed, but no action 

 was taken on this matter by the club. 

 The prices of bedding stock were dis- 

 cussed and many believed it advisable 

 to advance the prices of geraniums. A 

 paper entitled "Winning the Trade" 

 was read by Mr. Wenninghoff and was 

 followed by a general discussion. The 

 next meeting of the club will be held 

 in the store of the Doswell Floral Co., 

 June 13. 



Mr. and Mrs. Roy J. Brown have re- 

 turned from their honeymoon, and are 

 now in their new home on Edsall avenue. 



Miss Mildred Flick, who is to be a 

 .Tune bride, last week was honor guest 

 at a reception given by her sister, Mrs. 

 Richard Blossom. 



This city has adopted the daylight- 



saving plan and is using eastern time 

 to help the movement. 



W. J. & M. S. Vesey were sold out 

 of cut flowers Mothers' day and had 

 to refuse a number of orders for roses 

 and carnations. They are cutting ex- 

 cellent Mossise cattleyas and Shawyer 

 roses. 



The Flick Floral Co. had a large in- 

 crease in Mothers' day business this 

 year. It specialized in bunches of spring 

 flowers. Carnations and roses were gen- 

 erally the heaviest in demand. Tele- 

 graph orders were numerous. 



Edgar Wenninghoff had a larger sale 

 of cut flowers and blooming plants than 

 last year. 



Markey Bros, sold all cut flowers by 

 noon Sunday, May 13. In the plant 

 line they had excellent hydrangeas, 

 fuchsias, rambler roses and begonias. 



The Doswell Floral Co. reports its 

 Mothers' day business greatly in excess 

 of that of any previous year. 



A. J. Lanternier & Co. report a most 

 satisfactory Mothers' day trade. Their 



