50 



The Florists^ Review 



May 17, 1917. 



&iMnC hm is a Good Line toTTeTo 



T 



^HE PACT that we have in the past seven years built up the largest Cut Flower Box 

 business in the Country is our best advertisement. We strive to please and the results 

 speak for themselves. 



"WHEN BETTER BOXES ARE MADE WE WILL MAKE THEM" 



is still our slogan. 

 We manufacture and carry in stock for prompt shipment: Oxford Gray, Mist Green, Mist 

 Tan, White Carnation and our popular Favorite grade— the latter a most satisfactory telescope 

 shipping box. Holiday boxes in season. We make special sizes promptly and at reasonable 

 charge, and specialize in attractive and up-to-date printing and embossing. 

 With our increased facilities we aim to m&ke our service tiie best in our line, and if you are in the market it will pay you to wai t 

 for the 'Climax" Salesman, or sfend for late price list and samples to nearest office: 141 Milk St.. Boston; 2914 11th St.. N. W.. Wash- 



in^tonDc jj^lMAX MANUFACTURING COMPANY 



Main Office and Plant: 200 Factory Street, CASTORLAND, N. Y. 



3 



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RED, WHITE AND BLUE RIBBON 



This Memorial Day will be filled, as never before, with the martial and 



patriotic spirit. This means big business. 



BE PREPARED!! 



WE ARE HEADQUARTERS FOR 



Patriotic Ribbons of all Kinds 



AND ALL OTHER GOODS NEEDED FOR THIS OCCASION 



cCALLU 



COMPANY 



PITTSBURGH, PA. 



r: 



Mention The Berlcw when yon writ*. 



Business Excellent. 



Now, everyone knows that Miss Cook 

 is not talkative, but when we got on this 

 subject she had plenty to say. She said 

 she had heard much from other cities 

 about economy and dispensing with all 

 luxuries during the war, but if such was 

 the case in New York, Boston and other 

 northern cities, so far as the house of 

 John Cook was concerned, this wave of 

 economy has not yet struck Baltimore. 



"But, Miss Cook," I replied, "we are 

 not ready to admit that flowers are a 

 luxury. The day has passed when flow- 

 ers can be put in this class. Such things 

 as diamonds, yachts, etc., may be classed 

 as luxuries, but when we come to 

 dispatch a message of love or sympathy, 

 flowers are just as necessary as correct 

 stationery. If the war should become 

 really severe and all business should 

 become demoralized (and let us pray 

 that it won't), economy may be prac- 

 ticed by not purchasing flowers, just as 

 in everything else. But you will find 

 that the florist will be getting his share 

 of business just so long as there is any 

 business done. To get right down to 

 brass tacks, the florists have got to 

 fight all this idle talk, for there is a 

 great deal of it — this talk of planting 

 back yards to vegetables, when there are 



Flag Seals 



$1.00 per 1000 

 THE JOHN HENRY CO. 



LANSING, MICH. 



Mention The Review when you write. 



acres of vacant lots lying idle all 

 through the city. Take the average 

 back yard. If the amateur gardener gets 

 two messes of beans or peas for his 

 labor he will be doing well. I have not 

 had anything to do with growing veg- 

 etables for a long time, but I can 

 remember in those days it took work 

 and plenty of it. I am sure that one 

 season will be sufficient for most of them 

 and they will be glad to have a few 

 flowers. Even if they can't eat them, 

 they can have at least two of the senses 

 gratified ; that is, smell and sight. ' ' 



During this crisis, it is up to every 

 florist to be an optimist. Do not cry 

 hard times; be a booster. Discourage 

 all talk of flowers being luxuries and, 

 above everything else, see that your own 

 business is carefully managed, and this 

 war need have no terrors for anyone in 

 the florists' business. 



Cut Flower Boxes 



Military Gray Color. pgj. iqq 



18x5 x3 Half Telescope Covers S 3.76 



21x 6 X8I3 •■ " ■• 460 



24x 6 x3»« '• ■' " 4.78 



24x 8 x4 " " " 6.90 



28x 8 x4 " ■' " 7.60 



30x 6 xShi " " " 6.90 



30x10 x6 " " " 16.00 



36x b^xS^ '■ •' '■ 7.00 



36x 8 x5 Full " '■ 10.76 



86x11 x7 ■■ ■' " 20.00 



42x 8 x6 " " " 20.00 



42x12 x8 " ■* " 25.00 



16x16 x8 " " ■' 16.00 



18x18 x8 '• " " 20.00 



20x16 x8 " " •■ 20.00 



26x17 x8 " •' " 20.00 



Printing at cost extra 

 600 for $2.00; 1000 for 13.00 



C. C. rOLLWORTH CO. 



MILWAUKEE, WIS. 

 Mention The Rerlew when yen write. 



JOHNSON BASKET CO. 



319-321 West Randolph Street 

 CHICAGO, ILL. 



Manufacturers of "BEST-OF-ALL" Line of Florists' 

 Baskets and Pot Covers 



Mention The Review when yon write. 



