Mat 24, 1917. 



The Florists' Review 



3 



Smith Wholesale 



Floral Co 71 



Smyth, W. J 56 



Southern California 



Flower Market. . . 65 

 Southern Cypress 



Mfrs.' Ass'n 115 



South Park Flo. Co. 69 

 Spokane Florist Co. 54 

 Springfield Clay Co. 87 

 Springfield Seed Co. 52 

 St. Louis Seed Co... 60 

 St. Louis Wholesale 

 Out Flower Co... 71 



Staack & Sons 65 



State Nursery Co... 52 

 Steele's Pansy Gar- 

 dens 68 



Stewart, S. B 55 



Stokes Floral Co... 52 

 Storrs & Harrison.. 75 

 Strafford Flower 

 Farms 80 



Stroh & Sons 48 



Stuber & Richardson 68 

 Stumpp, G. B. M.. 49 

 Stumpp & Walter.. 1 

 Stuppy Floral Co... 52 



Superior Boiler 86 



Swain Nelson & 



Sons Co 76 



Swanson's 48 



Syracuse Pottery. . . 87 

 T. 



Tailby & Sons 47 



Thompson Carnation 



Co 83 



Thorburn & Co 59 



Thornton Floral Co. 55 

 Throop-Martin Co... 88 

 Tonner, O. A. & 



L. A 26 



Tonseth Floral Co.. 55 



Toole & Son 61 



Totty, C. H 79 



Traendly & Schenck 72 



Trepel, C. C 49 



Trepel, Joseph 49 



Trimble Grnhse. Co. 30 



Turner, H. W 66 



Turner & Sons 53 



Tutwiler Flower 



Shop 50 



V. 



United Cut Fir. Co. 72 



U. S. Cut Fir. Co... 73 



▼. 



Van Llndley Co.... 53 

 Van Meter Flower 



Shop 46 



Vesey, W. J. & M. S. I 



Vick's Sons, J 69 



Vim Motor Truck 



Co 9 



Vincent, Jr., & Sons 77 



Virgin, U. J 50 



W. 



Walte, F. W 90 



Walker Co., F 50 



Want Advs 44 



Warburton, C 47 



Ward & Co., R. M.. I 



Warendorff 49 



Watkins & Simpson 59 

 Watts, Mrs. J. B... 50 



Wax Bros 47 



Weaver, A 46 



Weber, F. C 57 



Weber, F. H 57 



Weber & Sons Co . . . 53 

 Weiland & Risch... 69 

 Weiss & Meyer Co. . 78 

 Welch, D. & E. J.. 40 



Welch Bros. Co 71 



Welch, Patrick 71 



Wertheimer Bros... 12 

 Westerbeek & Klyn 59 



Western Seed & Irri- 

 gation Co 58 



White Bros 81 



Whitted Floral Co.. 48 



Wlegand's Sons Co. 47 



Wienhoeber Co 56 



Wletor Bros 26 



Wilks Mfg. Co 85 



Williams, Mrs. B. A. 51 



Williams, Bd 55 



Williams & Co 47 



Wilson, H. E 48 



Wilson, R. G 49 



Wilson Seed Co 62 



Wilson's Seed Store 46 



Wiltgen & Freres.. 69 



Windmlller Co 48 



Wing, S. A 88 



Winterson's Seed... 62 



Wittbold, Geo 56-80 



Witterstaetter, R.. 76 



Wolfskins' & Morris 



Goldenson 54 



Woodland Park Co.. 68 



Woodruff & Son 58 



Woodward, A. J 52 



Wright's 54 



Y. 



Young, J. W 77 



Young & Co., John. 73 

 Young & Co., A. L. 72 



Young & Co., V 56 



Young & Sons Co... 57 

 Young Tool Co 36 



Z. 



Zech & Mann 69 



Zetlltz, B. N 46 



Zetlitz, Rolf 79 



Ziska & Sons, J 69 



Zvolanek, A. C 65 



TABLE OF 



Page 



War's Work on the Ranunculuses (illus.) 13 



Mothers ' Day Echoes 15 



— Twenty-three Out, Nine In 15 



— A Mothers ' Day Window 15 



— The Last Echo 15 



Open Letters from Eeaders 15 



— Prize Money to Eed Cross 15 



— The Drive on Sowbugs 15 



— Sowbugs Versus Slug Shot 15 



Eetail Store Management 16 



— For the Girl Graduate 16 



— Individualizing Circulars 16 



—Who Are They? 16 



— A New Charleston Store (illus.) 16 



— The Shop Around the Corner (illus.) 16 



— Bon Voyage (illus.) 17 



A New Show Idea 17 



Holland House Buys American Farm 18 



—Will Grow Gladiolus Bulbs 18 



Brief Answers 18 



Vegetables and Fruits Department 19 



— Green Aphis on Lettuce 19 



— They Are Mushrooms, Man! 19 



Rose Society Meeting 19 



At Busy Riverton 19 



Gustav Ludwig (portrait) 19 



Seasonable Suggestions 20 



— Fuchsias 20 



— Gardenias 20 



—Planting Out Har^Wooded Stock 20 



—Stock Plants for Bedding 20 



Quick Action at Lombard (illus.) 20 



Plant and Bulb Imports for First Two Quarters of 



Fiscal Year 21 



Fort Wayne, Ind 21 



Usinger 's Utterances 21 



New York 22 



New York State Notes 22 



Cincinnati 23 



Indianapolis 23 



Mott-ly Musings 23 



Trade Prospects 24 



Price Readjustments 24 



CONTENTS 



Pago 



Where It Is Read 24 



Why Put It Off? 24 



Chicago 24 



Detroit, Mich 31 



Philadelphia 32 



Boston 34 



St. Louis 39 



Greenwich, Conn 42 



An Indoor Summer Crop 44 



Baltimore 46 



Nashville, Tenn 49 



Effects of Fertilizers 52 



Seed Trade News 58 



— Convention Program 60 



—The Exodus 60 



— Supplying the Seed Demand (illus.) 60 



— Teaching Seed Testing 60 



—The Dutch Embargo 61 



— Chinese Sacred Lily Bulbs 61 



— Federal Seeds Exhausted 61 



— Seedsmen Called to Capital 62 



— Mott-ly Gleanings 62 



Pacific Coast Department 64 



— Los Angeles 64 



— San Francisco 64 



— Tacoma, Wash 65 



— Spokane, Wash 66 



—Portland, Ore 67 



— Wants Winter Asters 68 



Nursery News 74 



— Imports at Vancouver 74 



— War and Nursery Business 74 



Newport, R. 1 76 



Newark, N. J 78 



Brampton, Ont 80 



Providence, R. 1 82 



Greenhouse Heating 84 



— Radiation in Residence 84 



Pittsburgh, Pa 88 



Milwaukee 90 



Kansas City, Mo 92 



Rochester, N. Y 94 



