Mat 24, 1917. 



The Florists^ Review 



17 



the Coiner some dav mav be to Tulsa, 

 Okla. 



Perry Do Haven for many years was 

 in the florists' business in Tulsa, but 

 ho (lied in 1914 and left Mrs. De Maven 

 to continue the business. In tlie course 

 of time she found the greenliouses a 

 little beyond her strengtii, sold tlieni 

 and started a ilower store ilowntown. 

 The business has j^rown steadily and 

 now the Little Flower Shoji Around the 

 Corner is one of the town's most mod 

 ern and pojiular estaldislmients. It rb- 

 cently lias been refitted and api»ears as 

 in the accomjtanying illustration. Note 

 that there are no counters and that the 

 fixtures and furnishinjjjs are in kceplnj:^ 

 with the cliaracter of the business done. 



BON VOYAGE. 



A unique basket recently was made 

 at tlie establishment of H. M. .Joseph. 

 San Francisco, for j)resentation to a 

 Frenchman who was leaving for his 

 native land. It was valued at $100, 

 made of orchids and valley. On one 

 side of the handle a|)peared a miniature 

 representation of Jolui Bull and on the 

 other side that of iS'apoleon, while in 

 the center was an aL'ro[)lane, in which 

 the ])assenger carried a bon voyage 

 basket. H. S. G. 



A NEW SHOW IDEA. 



Cheap But Good Advertising. 



Admittedly, the success of a flower 

 show is determined not so much by a 

 preponderance of exhibits as by the 

 extent of the public's response in the 

 form of attendance. As everybody 

 knows who has served on a flower show 

 committee, to fdl an exhibition hall 

 with flowers and plants is ordinarily a 

 matter of bringing sufTiciont pressure 

 to bear on those capable of making ex- 

 hibits, but the task of attracting the 

 people to the show, whether or not there 

 is an admission fee, is far from easy. 

 Publicity "stunts" and advertise- 

 ments are expensive, particularly so if 

 the we.ither should happen to turn out 

 unfavorably, or if the sliow committee 

 did not display wisdom in selecting tlie 

 location of the show rooms; and if per- 

 chance the doorkeeper reports all at- 

 tendance records broken, the show pro- 

 moters will fiml small consolation in 

 that should they figure out what per- 

 centage of the population stayed at 

 home. 



It is witii more than cirdin.-iry interest 

 that the trade shonhl turn to the novel 

 plan recently tried out at New Bruns- 

 wick, N. .). Instead oi' leasing a hull 

 and staging the exhibits therein, the 

 flori.^ts of the city placed displays in 

 the \arious store windov\s on the main 

 busine><s street. The ide.i was to bring 

 the show to tlie ]ieople i. 'it her than try 

 to bring the jieople to the show. The 

 purjiose was to attrnet the notice of not 

 only those who would attend an exhi- 

 bition held in a siiecinl building, but 

 also of those who ordinarily were nor 

 interested in flowers and whose atten 

 tion could 1)0 got only by placing the 

 flowers where their eyes could not fail 

 to fall upon theni. 



Some of the Advantages. 



E. B. Boyd, who conceived the idea, 

 writes of the show as follows: 



"Anotlier advantage of this method 

 was that it gave one the opportunity of 

 :ipi»reciating the beauty and attractive- 



A Bon Voyage Basket Arranged by a San Francisco Retailer. 



ness of the individual exhibits, After 

 visiting a flower show of the kind 

 usually held, many of the public r( 

 tain only an impression of a riot of 

 confused and mingled beauty, with no 

 distinct anil vivid renieinbr.-ince of in- 

 dividual flowers or plants. Seeing the 

 \ arious exhibits one at a time, how 

 ever, with the n.ame of each xariety 

 plainly written on a card attached to 

 it, the novice is able to remember those 

 Avhich appear most attractive, for refer- 

 ence when buying of the florist. 



"There were less than a dozen ex- 

 hibitors in the show, but some took 

 more than one window of the largest 

 stores. Till' holding of future shows 

 of a similar nature no doubt will be 

 aided and simplified by our experience. 

 We found that the time we had chosen, 

 for instance, had its good points, but 

 that there were also some drawbacks. 



l'"oi' exruiiplr, It u as |iossil»le to secure 

 exhibits fi'oiri pri v;i tely-owned consorv- 

 .-itttries, but the Ihirists were so busy on 

 .•iccount of the Faster rush that "they 

 did not lind it [lossible to make displays, 

 <'xcept In two instances. There is no 

 doubt, however, that the florists were 

 interested. Why shouldn't they be? 

 Frankly, 1 believe the idea of holding 

 a flower show by having exhibits 

 placed in windows along the main 

 streets oT the business seidion of the 

 city (dfers the best opportunity for ad- 

 Nertising the florists' business. It is 

 nothing le.?s than bringing the flower 

 show to tin; [X'Ojde. 



''There was ]>r;ict ically no expense 

 attached to the iiromotion of the show. 

 The thing actually worked out almost 

 automatically. Letters were sent out 

 to owners of local conservatories and 

 llorists, giving them the time of the ex- 



Mrs. De Haven's Little Flower Shop Around the Corner, Tulsa, Okla. 



