32 



The Florists^ Review 



Max 24. 191T. 



ROOTED 



CHRYSANTHENDN 

 CUniNGS 



See our Classified Ad 



TIE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nDLADELnDA^PA. 



BALTIMORE. MD. WASHINGTON, D. C. 



40,000 

 CHADWICKS 



Ready for Delivery 

 June 1 



You can look for a good 



demand for flowers 



for 



New Crop 

 Dagger Ferns 



Nearby Ferns, well hardened, 

 extra long, ready for shipment 

 at once. Place your order 

 now. Special price in case 

 lots. 



MEMORIAL DAY 



and we suggest that you write to us at once. We always have 

 plenty of good stock to offer you, and we can assure you your 

 inquiries will have our best attention. 



BEAUTIES - ROSES - CARNATIONS 

 PEONIES - IRIS in aU colors 



These items will be our leaders, but we are also prepared to furnish you 



everything in season, 



SNAPDRAGON - CORNFLOWERS - STOCKS 



GLADIOLI < DAISIES 



EASTER LILIES 



You can buy this kind of stock at very reasonable prices, and you can use 



it to good advantage. 



Mention The Review when you write. 



PHIIiADELPHIA. 



The Market. 



It has been the fashion to find a 

 scapegoat big enough to carry all the 

 odium of a bad market during the worst 

 week of May. The circus has been the 

 scapegoat for several seasons. It is 

 agreed that a circus takes money out 

 of town; witness the laws in some states 

 that will not allow the circus to spend 

 more than a day in a small town, be- 

 cause it cleans that town up if allowed 

 to stay longer, taking all the ready 

 money with it. Somehow or other the 

 circus seemed to make no difference this 

 year, except possibly to the circus. It 

 came and went without an appreciable 

 difference to the cut flower market. 

 Possibly the weather was too cool; 

 maybe the attendance at the circus was 

 not large enough. Anyway, the market 

 has gotten through the greater part of 

 May without serious difficulty. 



Business during several days of the 

 week ending May 23 was excellent; on 

 several other days it was not. The 

 average was fair, decidedly above that 

 of last year's, most of the wholesalers 

 thought. The fashionable stores in the 

 city have done poorly. The stores that 

 cater to the masses have been active. 

 The shipping demand from out of town 

 has formed the real strength of the 

 market. 



Carnations have been in much heavier 

 supply than a week ago. They have sold 

 well at moderate prices, without sacri- 

 ficing. Roses have also sold fairly well 

 at moderate prices. There has been a 

 good demand for snapdragon — some of 

 it is uncommonly fine — sweet peas and 

 other flowers. Outdoor lily of the val- 

 ley is now in bloom. Though it is not 

 a competitor of the indoor-grown stock, 

 it is most useful where ordinary grades 

 of pretty flowers are desired. Gladioli 

 Mrs. Francis King and America are a 

 handsome addition. There is quite a 

 lot of baby gladioli, which at times lag 



BERGER BROS. 



FOR MEMORIAL DAY 



PEONIES-CARNATIONS 

 DARWIN TDLIPS 



These are the flowers people want. We offer fine stock in quantity. 

 The favor of an early order is requested. 



ORCHID PEA8-EASTER LILIES-SNAPDRAGORS-ROSES 



Everything in Cut Flowers in Season — Shipping Orders Carefnlly Tilled 



1225 RACE ST. PHILADELPHIA 



Mention The RcTJew when you write. 



a trifle. Gardenias, mignonette, pansies 

 and callas are nearing the end of their 

 season. The Easter lily is an important 

 flower in the market, but not one that 

 is always buoyant. Beauties, orchids 

 and indoor valley are rather dull. There 

 are just a few daffodils and plenty of 

 Darwin tulips, which seem to be neg- 

 lected. Spanish irises will be with us 

 until after Memorial day. 



Speaking of Memorial day suggests 

 peonies. It seems reasonably certain 

 today that the local peony crop will not 

 be in flower by May 30. The market 

 will have to depend on the southern 

 peony and a few local scouts. This 

 means that carnations and other green- 



house flowers will form the bulk of the 

 supply, an important fact to have be- 

 forehand. 



Outdoor lilac is in full crop this week. 

 With it came other outdoor blossoms 

 that are highly decorative in the retail 

 stores but highly objectionable to the 

 hard-working salesman who has large 

 quantities of greenhouse-grown flowers 

 on his hands. 



The Business Situation. 



There has been so much scare talk 

 since the war began that it seemed to 

 me Eeview readers would welcome an 

 expression of opinion on business condi- 

 tions from one of Philadelphia's lead- 



