64 



The Florists^ Review 



May 24, 1917. 



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Pacific Coast Department 



LOS ANGELES. 



The Market. 



The general opinion was that Moth- 

 ers' day business this year was not only 

 larger than ever before, but that there 

 was also a greater variety of flowers 

 sold. In addition to the white carna- 

 tions, this year there were valuable 

 boxes of choice flowers sent out, and 

 even the transient trade took box after 

 box from tlie retailers. The shipping 

 business also was far above the average, 

 and towards the end wholesalers were 

 hard pushed to fill orders for good green- 

 house carnations. 



Indoor roses are plentiful, but of 

 moderate quality, the stock coming 

 from the north being superior to the 

 locally grown flowers. Eussell roses 

 from San Francisco are magnificent, but 

 the locally grown Beauties are equal 

 to the northern stock. Field carnations 

 have varied considerably in price and 

 on some days there has been a large 

 surplus to go to the dump. Greenhouse 

 flowers are not so good as they were, 

 and the quality probably will decline 

 from now on until the new crop is ready. 

 All spring flowers are plentiful and 

 cheap, but bulbous stock is about over, 

 a few irises only remaining. Gladioli 

 are just coming in, some pretty novelties 

 among the dwarfs, good America and 

 hybrids being among the earlier show- 

 ings. Valley is still scarce, but orchids 

 are more plentiful. Some pretty Mex- 

 ican Iselias of the anceps and similar 

 types are shown. They do not, of course, 

 last so well as cattleyas, but they afford 

 a change. All classes of greens are 

 plentiful, but plants remain scarce. 



Various Notes. 



S. Murata & Co. reported a big Moth- 

 ers ' day business, the shipments going 

 over a much wider territory than ever 

 before. 



The Redondo Floral Co. says that so 

 far the usual May dullness has not 

 reached it. A splendid line of Spencer 

 sweet peas helped out a great deal; 

 also good carnations. 



Some hybrid calceolarias shown by 

 W. W. Fclgate, at Sierra Madre, are 

 most attractive. According to Mr. 

 Felgate, they are the result of a cross 

 between C. rugosa and some of the 

 showy annual types. They should make 

 elegant pot plants and they are not so 

 difficult to ship as the older, larger 

 flowering types. 



C. H. Woolsey, formerly of Freeport, 

 111., and more recently of Glendale, has 

 severed his connection with Mr. Kelly, 

 of Glendale, and is now looking for a 

 new location. 



The Broadway Florist reports a good 

 demand for Beauties and long-stemmed 

 blooms of other varieties. 



D. Stathalos says that the Mothers' 

 day business this year was remarkable, 

 not only on account of the large amount 

 of business done, but also on account of 

 the large variety of stock sold. Many 

 boxes of good roses, orchids and other 

 flowers took the place of the former 

 box of carnations. His weekly sale of 

 carnations was about 15,000. 



Fred Spcrry, manager of the L. A. 



"We find The Review a first-class 

 advertising medium and can assure 

 you that we will put in another ad- 

 vertisement as soon as we have stock 

 to offer. 



"Hickey & HoUis. 

 "Petaluma. California. March ]3. 1917." 



Floral Co., says he could have done 

 more business for Mothers' day if he 

 had had more of the better grades of 

 stock, but as he will not ship second- 

 grade stock some of the orders had to 

 be cut short. As it was, the whole staff 

 was kept busy during the latter part of 

 the week and had all it could attend to. 



Wright's Flower Shop has been busy 

 with decorative and good funeral work. 



C. Lewis is still with L. H. Freeman 

 and his window displays of spring 

 flowers attract attention. 



Frank Nelson, of the California Cut 

 Flower Co., is contemplating a rather 

 extended vacation trip. He includes the 

 Grand canon and most of the big eastern 

 cities in his itinerary, and will prob- 

 ably be away about eight weeks. The 

 store is most attractive and business is 

 improving right along. 



Mr. and Mrs. Helmer, of the Haley 

 street nursery, Santa Barbara, were 

 visitors in the city last week. 



H. Reeve Darling showed a true spirit 

 of patriotism when he turned over his 

 store, force and all, to the Red Cross 



Society for a whole day. The result 

 was several hundred dollars for the 

 benefit of this splendid organization. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



The retailers do not seem to have any 

 complaints to make about Mothers' day 

 business, but some of the growers and 

 wholesalers are a little disappointed 

 over the outcome. White carnations 

 were held back and the prices advanced, 

 the blooms retailing at the downtown 

 stores at $1 per dozen, or 10 cents each. 

 The sale of this particular flower was 

 not encouraged, and the demand was 

 more diversified, much to the gratifica- 

 tion of the retailers. 



From present indications, there will 

 be a fine crop of Easter lilies for 

 Memorial day; also a splendid cut of 

 callas. It is expected other flowers also 

 will be in ample supply. The shippers 

 are looking forward to a banner busi- 

 ness, as their early orders are of a sub- 

 stantial nature. 



The present market situation can be 

 summed up in a few words. There is 

 plenty of everything for all needs. 

 Bulbous stock is about gone, but it can 

 be spared nicely in view of the abun- 

 dance of other flowers. The supply of 

 sweet peas threatens to become burden- 

 some, but so far the offerings have been 

 utilized in decorations and funeral work. 



PATRIOTISM 



is in the air and for 



Decoration Day 



there will be the biggest business on record 



BE PREPARED 



and send your orders at once to 



S. IVIurata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



WE* NEVER MISS 



Mention The Review when you write. 



L. A. FLORAL CO. 



Fred Sperry, Mgr. 



HOUSE OF QUALITY AND SERVICE 



LONG DISTANCE SHIPPING OUR SPECIALTY 



407 So. Los Angeles Street, LOS ANGELES, CAL. 



Mention The Review when you write. 



