May 24, 1917. 



The Florists^ Review 



65 



WHOLESALE PRICES 



Sublect to Change. 



BeaaUea perdoz.. 60c. $1.26. $2.00, 13.00. $4.00 



Short Med. Long Select 

 Hooaler Beaaty.... per 100. $6.00 $9.00 $12.00 $16.00 



Ophell* " 6.00 9.00 12.00 16.00 



Shawyer " 6.00 8.00 10.00 12.00 



Helen Taft " 6.00 8.00 10.00 12.00 



Richmond " 4.00 7.00 9.00 



Klllamey Brilliant " 4.00 7.00 9.00 

 White Killarney... " 4.00 7.00 9.00 



Killarney " 4.00 7.00 9.00 



OARMATIONS " 3.00 4.00 6.00 



Sprengeri and Flumosus per bnnch, .60 



Hardy Fema perdoa. bnnchea. 2.00 



Sweet Peas per 100. 60c, .76 



Miller Floral C0. TIT in 



FARMINGTON, U 1 iUl 



Mention The ReTiew when yon write. 



Specialists in Specimen Stoclc 

 for Landscape Worlc 



Hardy Rhododendrons, Azaleas, Boxwoods, 



Hollies and a complete line of 



Coniferous Evergreens 



Write for prices 



Cottage Gardens Nurseries, Inc. 

 Eureka, California 



Mention The Review when you write. 



Eoses are beginning to deteriorate a 

 little. The demand keeps up fairly well, 

 however, and good stock clears without 

 much difficulty. Some nice larkspur is 

 appearing. Peonies are plentiful and 

 popular. A wide assortment of miscel- 

 laneous stock lends variety to the retail 

 display. There is little to say about 

 orchids, but it appears the supply is 

 about equal to the demand. Taken as a 

 whole, the flower market is in splendid 

 condition for this time of the year. A 

 good many tourists are beginning to ar- 

 rive, which is taken as an indica- 

 tion by the florists that travel is to 

 be heavy in this direction this summer, 

 thus tending to keep up social functions 

 and stimulate the demand for flowers. 



Various Notes. 



Louis E. Goodman, treasurer of the 

 Charles Eiegelman Co., Inc., of New 

 York, has been a visitor to San Fran- 

 cisco. 



G, Lord, of the retail department of 

 C. C. Morse & Co., is leaving on an ex- 

 tended trip through the southern states 

 in the interests of the business. He 

 expects to be gone about six months. T. 

 C. Holmes, manager of the Morse store, 

 at 125 Market street, says the demand 

 for seeds is holding up longer than usual. 

 Orders are still coming in freely, where- 

 as the season usually is about over by 

 May 1. 



Since taking over the stand at the 

 Clift hotel again, Miss Eecardie Lee 

 Murray has been busy looking after the 

 hotel business as well as that of her 

 store on Geary street. She reports a 

 splendid business for Mothers' day, and 

 now is supplying a big demand for red, 

 white and blue bouquets, made of red 

 and white sweet peas and bachelor's 

 buttons. She used a great many of these 

 flowers in an elaboiate decoration at 

 the Palace hotel. 



At Albert O. Stein's store the prin- 

 cipal activity is in funeral work and 

 table decorations. Patrick Orr, of the 

 sales force, plans to leave June 1 'for 

 a month's vacation in the east. 



P. Vincent Matraia, head of the Art 

 Floral Co., has no complaints to make 

 about Motiiers' day business, as his sales 

 showed a substantial increase over those 

 of the same day last year. 



Victor Podesta, of Podesta & Baldoc- 

 chi, says the demand for cut flowers is 



S2.llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli; 



I Southern California Flower Market, he. I 



I 421-423 Wall street, LOS ANGELES, CAL I 



= a 



= LARGEST WHOLESALE FLORISTS AND SHIPPERS IN THE WEST = 



Z Always Somethingf New Direct from the Growers s 



= WE ARE HEADQUARTERS FOR: = 



I CALIFORNIA FLOWERS | 



2 Let us convince you S 



Mention The ReTiew when you write. 



CLIMBING SUNBURST 



Strong Grower, Quite Hardy, Decidedly Desirable 



Full list and prices in July. If interested send us name for 

 copy. January to March 15, 1918. Express rate and condition 



guaranteed. 



HOWARD ROSE CO., : HEMET, CALIFORNIA 



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Everything in Cut Flowers and Greens 



California Cut Flower Co. 



433 West 7ih Street, 



LOS ANGELES, CAL. 



Mention The Review when you write. 



CYCLAMEN 



■ncUah-Kro^m Seed, 5 named varieties, 

 from 4-incli pots, assorted. S16.00 per 100. $2,00 

 per dozen. 



Primula Oboonloa, mixed colors, 4-inch. 

 SlO.OO per 100. 



Cash, please. 



FRED BIIOIlEi SANTA* ROSA, OAI. 



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holding up well. He notes considerable 

 extra business from eastern visitors, 

 who are beginning to arrive for the 

 summer. His Mothers' day sales ex- 

 ceeded expectations. 



The Bellevue florists made up several 

 dozen red, white and blue bouquets for 

 a theater party of children. They used 

 red sweet peas, white carnations and 

 blue cornflowers to get the desired 

 effect. Miss Bertha Cohn and Miss 

 Eothschild, the proprietors, are well sat- 

 isfied with business. They had a clean- 

 up Mothers' day and decorations in the 

 hotel are quite regular. 



Mrs. R. E. Darbee advertised Moth- 

 ers' day extensively and with good re- 

 turns. She made a special effort to 

 divert attention from white carnations 

 and succeeded in disposing of all kinds 

 of flowers. She has already booked 

 some nice shipping orders for Decora- 

 tion day, which indicate a big demand 

 from out of town. 



Mothers' day MacRorie & McLaren 

 sold more colored flowers than they did 

 white, according to Fred C. Jaeger. The 

 day's sales were gratifying and the busi- 

 ness was easy to handle, being princi- 

 pally box deliveries. 



Upon his return from a trip down the 

 San Joaquin valley, W. F. Pitts, of the 

 W. F. Pitts Seed & Nursery Co., reports 

 the nurseries he visited in fine shape. 



The C. Kooyman Co., Inc., is supplying 

 a large demand for freesia and Paper 

 White bulbs, according to Mr. Kooyman. 



Hy Winter-OrcMd-Flowering 

 SWEET PEA SEEDS 



have again received the highest honors at 

 the New York and St. Louis flower shows. 

 Over 8000 commercial growers are more 

 than satisfied. If you are not already our 

 customer, send your address and we will 

 mail you our new price list in May or June. 

 It will contain many splendid Novelties. 



ANT. C. ZVOLANEK 



Sweet Pea Ranch 

 LOMPOC, CALIFORNIA 



Mention The Review when yon write. 



Fred Bertrand, manager of Joseph's, 

 has been discharged from the hospital 

 after an operation and expects to re- 

 sume his duties in the near future. 



Domoto Bros, are preparing for a ban- 

 ner business for Memorial day. They 

 will have a big crop of lilies. Mr. Do- 

 moto says the demand for plants has 

 been unusually good this season. In 

 a short time the firm has nearly sold 

 out three houses of ferns and flowering 

 plants, a condition heretofore unheard- 

 of at this place. S. H. G. 



TACOMA, WASH. 



The Market. 



Mothers' day was one of the best 

 flower days of the year. Tlie rush 

 started early May 12 and continued late 

 May 13. The short supjily of carna- 

 tions and the strong demand put this 

 stock off the market early in the game. 

 Fvcry available carnation in Tacoma, 

 good or bad, was disposed of at a good 

 price. Fine Darwin tulips took second 

 choice, selling readily at $1 per dozen. 

 Cut stock of all kinds was scarce, pain- 



