May .■:i, iiir 



The Florists' Review 



13 



;i> ;i li;ic-k- ihiiimI .'.t Ilir .-iltiir. Some 

 ict;i i li'i ■^ )i;i\r lii'i'ii kiMiwn U> s;u'i'ilice 

 |.;ii-t 111 Ihi-ir piniii> (III wclilin;;- ^voliv 

 in ()ii|ci ti' ^i\i tlicir r list oiin'is c'om- 



|.|i'li' -lit i-r.-lil inn. TIm' llnlisi sIlOuM 

 i;;i \ I ;i III!! I'lpii |.|in'lit n\' \\ iiMilit;' ;U'- 

 (•(■--viil II-, viicli ;(-- \, ■!-(■--. u.'lti-^, k llri'lillg- 

 stnoU, ;ii--li' |Hi-!s. Wiilillll^ l"|M'. I'it.l- 

 Imiii>, l.;i^l,i't>, itr. 'I'lic I r1;iilrl Avlln 

 i> ii-;iih- li> rxi'ciiti' ;iii\ ;iiii| ;ill kiiiils 

 III' \\i-.|.|iiiu wnik siirrlv iiiaki's ;( lictter 



lii(| Idr -Ijcc.'v- tli;ill I'hr \\l|(p IlIlS t'l 



■ • li lint ' ■ his ni-c-i'-siii ii'v. 



()iic 111' tlic' ;ii-(iiiii |i;i n \ i nu' illiistf;!- 

 tiniis slidwv liuw Mrs. M. li. Irliv. ol' 

 .Mcin|ili is, 'rnin., i in| iinv isr.l .-iii ;ilt,'li' 



t'or a llnllli' \\C(MillL^, 'I'll'- ntlliT jiic- 



tiiir i|i'|ii(ts the iiil'.Tiui iii' <al\ar,\' 

 .•hiiicli, .Mrnipliis, afti-r .\lis. Iihy aii'i 

 liiT assistants ol' tin- I'InWiT Sliiiji lucl 

 (■(Uiiplt'ti'il tlirir \\(iil<. 



Easter Lilies in Church Decoration by Memphis Flower Shop. 



irii's, lull, as llio ]iro]ilu'ts said, mo 



-liiiuM \v(nr,v; as it seems to lie a eut 



iiiil (lri(^<l matter that for all oeca- 



-ioiis in ^vili(■h .io,v, welcome, love, sor- 



(i\v, cuiolnlciice aiul lemeiiilirniiee eii- 



er, llowiis reali.v are well-iiigli imlis- 



pensaliir. Witness as ]n'of)l" of this 



he MothiTs' day Inisiness. One is ;ilile 



explain liie nniisnal iiiei'ease in Inisi- 

 icss for the da.v oiil.\' liv tiie lielief tliat 

 K'ople arc seein*i: the futiiit.v of ex- 

 remo retrenehment and refiisiny; to 

 orcgo the i)leasiire of puroliasiiijr what 

 niglit be considered by some to be hix- 

 iries. 



That was ^[others' da.v, and now 



1 line with its brides is here. From the 

 L'acts on haml, it is ol)vioiis that, war 

 M'onomy or no war economy, tiie June 

 iride will have her llowers. A woman 's 

 .vcddinj; is the most imjiortant event in 

 ler life, an excnt that sticks in the 

 nemory. and on siuh an occasion those 

 n char>;o nsiiall,v ai'e I'ree handed in 

 heir expen'liture for wedding llowers. 



It i< dillicult to draw a line between 

 he l>(\'uity and utilitv ot' wcilding tlow- 

 M's; these attributes are inseparable. 



Make It a Good Job. 



The important role whiidi flowers 

 >la.\' in the wedding ceremony should 

 urnish the llorist with his cue, liiat 

 ui order for wedding work is a key to 

 greater ]iatrnna,ge. A wcd.ling order 

 .s i\ business IndngioL;' opjMirt unity ]iar 

 ■xc'lleni-e. It brings the llorist into 

 onlact not only with the new horne or 

 aniil,\-, but alsi> with the families ni 

 he bridt> and loid(>grooin. Uthi'r wed- 

 iings in ciihcr ol' the two families, fu- 

 lerals, a iiiii\ I'lsaries and the ilower 

 !a.\'s may eniitriliute ;i large shart' to- 

 ward buildiiiLT a binder tuisiness. If 

 me were to multiidy the jiossibilities 

 or future business in eaidi wedding 

 U'der by ten, 1w^Mlt.^■, tliirty or iiity 

 ■uch orders ]mt year, the signilicMiu-t^ 

 if jilcasiiig the .TuiK^ bride and her rel- 

 iti\es would be br(Uiglit home Uinre 

 orcibly. 



Admittedly, if tloM-e i< .-inv work 

 hat is worth doing well, it is wedding 

 vork. Wedding llowers are siili|e.-t to 



almost as critical a survey as the 

 bride's gown, so it belioiixcs the llorist 

 — if he be tlie kind that plans for tlu' 

 futuit — to strive harcl to |ilease the 

 bride and briib^groom. Whetlu'r (diurtdi 

 oi' lionie c|ec(iration, whether the bride's 

 or the bridesmaiil 's boui|ue1, everything 

 must lie worked dut carerully, with 

 brain as ^\■(dl as with hand. W'ecldiug 

 a niii\ I'lsaries come each \ear to remind 

 people 111' their weihling day. ami anidiig 

 the 1 eiiieiiiliraiices may be that ol' a 

 llorist 's goo( I work . 



The Illustrations. 



Of coursi', e(t(Ml sto(d\. is essential to 

 gofid work (d' any kind, but it is )iar- 

 ticulaily iiecessar\' when it is hehl ill 

 tin' hands nl' a bride or when it serves 



TREATMENT OF FORCED PLANTS. 



('an ynii tell me how to treat m,N' 

 a/aleas, rliiMliHleiidronv. h\drangeas and 

 s|iii;eas su that they will llowcr again 

 next xcai.' < '. A. M . Mich. 



i-Jemovc all the seeds troin \iiur a/aleas 

 and rhododeinl i( n^ and jiiit the ]ilant? 

 outdoors where yiiu c;iu readily reach 

 them with the hose in warm. dr.\' 

 weather. A cnldl'ranie is a suitalde 

 jilai-e for the ;i/alea~-. Set llie plants 

 in a mixture of loam, bal mold, sand 

 and a little old manure. I'l.aiit them 

 (irmlv and keep them well s\riiig(>il and 

 W.aterecl. 'Idiele is no re.asdil why the 

 a/aleas -hoiihl not be bristling with 

 buds next fall, ami, unU'ss ;ill signs 

 tail. ;i/;ile;i importations the coining 

 sejisiiii will lie nil. 'I'lie rhododendrons 

 will only set buds mode r;i t ely , I'Speidab 

 l\- that line \aiiety. I'ink I'earl, aiul 

 nia.v leipiire to be carried ;l second sea- 

 son. Spiru'as can be planted uut in 

 good garden soil, i^rown a couple ot 

 seasniis ;ind then let'itrced. i I.vdrangeas, 

 both (,)taksa and tlo' I'lench \;trieties, 

 can be cut back wtdl. planted outdoors, 

 dii^ u|i and lepdlteil in e;irl\" I'all. tiiv'e 

 tlieiii a ii, I soil to grnw jn. C. W . 



Decoration by the Flower Shop, Memphis, lor a Home Wedding. 



