Max 31, 1017. 



The Florists^ Review 



19 



$UCCE$$. 



The accompanying illustration, sup- 

 plied by Lord & Burnham Co., shows 

 the interior of one of the greenhouses 

 built for the Union Grove & Yorkville 

 Greenhouse Co., at Union Grove, Wis., 

 operated by French & Salm, growing 

 Russell roses exclusively for the Chi- 

 cago market, where they are sold by 

 the E. C. Amling Co. There are three 

 houses like this in the range, each 

 house 57x350. It is an old saying that 

 "nothing succeeds like success" and 

 in this case there is an unusual com- 

 bination of successful elements, the 

 builders, the wholesalers, the growers 

 and the rose all having achieved an 

 unusual degree of success in their re- 

 spective fields. 



MILDEW ON BAMBLEB HOSES. 



We are daily receiving calls from 

 customers asking our advice about mil- 

 dew on roses. Dorothy Perkins and 

 Crimson Rambler especially have been 

 hard hit by this fungus, which each 

 year greatly damages the crop of flow- 

 ers. Will you please tell us of a rem- 

 edy tliat has proved successful? 



H. W. S.— Tex. 



There are several probable causes 

 for mildew. Two or three hot, forcing 

 days followed by a raw, damp spell will 

 assuredly start it. Cold drafts are 

 largely responsible for it. Watering 

 overhead too late in the day and in- 

 sufficient moisture at the roots or poor 

 drainage are other causes. Sulphur 

 blown from a powder bellows is one of 

 the best remedies. Bordeaux mixture 

 is also a good fungicide. There are also 

 a number of other proprietary remedies 

 said to be effective in combating this 

 disease. C. W. 



BOSES FOB EASTEB. 



I want to force some rambler roses 

 for Easter and would like to know what 

 kinds to buy. Shall I buy them now 

 and set them out, or carrv them over 

 in pots? J. G. C— Mo. 



For early forcing it pays to grow 

 some ramblers or baby ramblers over 

 summer in pots. These should be cut 

 back well after potting and kept under 

 glass until early July, then plunged 

 outdoors and kept well watered. The 

 usual plan is to plant stock outdoors, 

 cut back quite hard. Reduce the num- 

 ber of shoots which come up, retain- 

 ing four or five of the best. Tie these 



up to stakes to insure better ripening, 

 dig up and pot about the end of Oc- 

 tober. Such true ramblers as Tausend- 

 schon, Dorothy Perkins, excelsa, Hia- 

 watha and American Pillar force well; 

 • so do all the so-called baby ramblers 

 or polyantha' type. The latter force 

 more easily than the true ramblers. 

 C. W. 



AMEBICAN BOSE SOCIETY. 



Robert Pyle, chairman of the Wash- 

 ington Rose Test Garden committee, 

 has issued the following notice regard- 

 ing the annual outdoor meeting of the 

 American Rose Society, which will be 

 helil June 4 at the National Rose Test 

 Garden, Arlington, Washington, D. C: 



Tlie Kootl florists of WasliiiiKton as well as tlie 

 amateur rose Krovvers of the locality look for- 

 ward to a larger crowd tliaii ever to attend tlie 

 third aniiiml outdoor ineetiiiR of tlio American 

 Itose Society in the National liose Test (iardeii, 

 June 4. 



Visitors are reminded to meet at Gude I?ros.. 

 1214 F street, N. W., at i» a. m. Automol>iles 

 to tlie Karden will be provided. Those comii.K 

 kindly notify W. F. (iude. Ilil4 F street, N. W., 

 AVashiuKton, D. C, or Kobert I'yle, W<'st cJrove, 

 I'a., chairman of the National Kosc Test Garden 

 committee. 



Mr. Pyle also announces that invi- 

 tations to speak have been accepted by 

 Carl Vrooman, Assistant Secretary of 

 Agriculture, and J. Horace McFarland, 

 president of the American Civic As- 

 sociation. Distinguished visitors from 

 New York, New England and other dis- 

 tant points also are expected. 



WINNING THE TBADE. 



[A paper read before tlie Fort Wayne P'lorists' 

 Chill, at its uieetiug May S», by Kdfe'ar Wenniug- 

 lioff.] 



We llorists are all stiixiiig for more 

 l)usiness and certainly tlicre is no bet- 

 ter way to secure it than to attract and 

 interest the public by displaying the 

 highest quality of flowers. 



A clean and well arranged window, 

 with fresh flowers well displayed and 

 the arrangement frequently changed, 

 is the best bid for trade the florist can 

 make. In fact, an attractiye window 

 is the florists' best advertisement. A 

 fine display in the window is an active 

 medium in winning new customers. We 

 want the non-fiower-buying public to 

 realize more and more that flowers are 

 always an appropriate gift, whether it 

 be for an occasion of rejoicing or in a 

 time of sorrow. 



Novelty Excites Comment. 



Plants which attract unusual atten- 

 tion, such as the calceolaria, blue hy- 

 drangea, yellow calla, and fancy-leaved 

 caladiums, displayed in the window, 

 arouse interest and stimulate trade. 

 I notice that these oddities are partic- 

 ularly interesting to the men. If we 

 arouse and hold their inteiest we have 

 gained a good class of trade. 



Invariably a great many buyers be- 

 come discouraged at holiday time, on 

 account of the necessary advance in 

 prices on cut flowers and the volume of 

 business, which makes it difficult to 

 give the service desired to new cus- 

 tomers. 



After the window display has at- 

 tracted our first-time customer into the 

 store, Ave must hold up our reputation 

 by supplying only the best quality of 

 flowers and giving good service, so 

 that the new customer will become a 

 regular patron. 



Another fact that discouiages a great 

 many purchasers of cut flowers and 

 ])lants is the perishability of the stock. 

 For this reason it is always an advan- 

 tage to both the Avholesalor and re- 

 tailer to sell only fresh flowers. 



The newer varieties of roses haA-e 

 helped AvonderfuUy in promoting the 

 s.ale of cut floAvers. Induce your cus- 

 tomers to buy the better roses, consid- 



Interior of One of French & Salm's Houses of Mrs. Russell. 



