36 



The Florists^ Review 



May 31, 1917. . 



down from their high estate to $5 per 

 hundred and under. The market has 

 been carrying a large supply of longi- 

 florum lilies and a big supply was left 

 over May 26. On orders for the pres- 

 ent week, nevertheless, prices were har- 

 dening and $8 to $10 seems a probable 

 range for Memorial day supplies. 



The southern lilac is done, but the 

 local cut is on and great quantities are 

 being disposed of. Shipments from 

 farther north will help to prolong the 

 season. In fact, the temperature is not 

 yet even springlike, so what was good 

 for the lilac was detrimental to the 

 peonies and there were -few good ones 

 for Memorial day. 



Callas profited by the shortage of 

 peonies and there were plenty of them, 

 the best being worth $8 per hundred. 

 Daffodils seem to have received a new 

 lease of life and are of good quality. 

 There is no end of irises and sweet 

 peas. Baby gladioli are popular. 

 Daisies, calendulas, pansies and stocks 

 are abundant. 



Many wholesale cut flower houses are 

 displaying flowering plants, especially 

 geraniums. 



Wholesalers Organize. 



A meeting of wholesale florists was 

 held May 26, on the second floor of the 

 Coogan building, thirty-four being pres- 

 ent. A permanent organization was 

 formed under the name "Wholesale Cut 

 Flower and Allied Trades Association. 

 Eugene Dailledouze was elected presi- 

 dent; W. G. Badgley, vice-president; 

 Charles Schenck, treasurer, and P. B. 

 Rigby, secretary. Various committees 

 were appointed and it was decided to 

 commence closing Sundays on the first 

 Sunday in July. 



Various Notes. 



A. J. Guttman states that Guttman 

 & Raynor, Inc., have leased adequate 

 space in the well equipped and commo- 

 dious store of the United Cut Flower 

 Co., Ill West Twenty-eighth street, 

 which arrangement takes effect June 1. 

 This move is a clear manifestation of 

 the trend of the times toward practical 

 economy and the attainment of maxi- 

 mum efficiency, while at the same time 

 bringing the overhead expenses down 

 to a minimum. 



Walter Mott, of Schenectady, was in 

 New York several days last week, com- 

 pleting a long southern and western 

 trip, which he says was an encourag- 

 ing success. 



Frank McCabe, on his way to Bos- 

 ton after a successful canvass of New 

 York and vicinity, was a recent visitor, 

 representing' the Chicago house of A. 

 L. Randall Co. 



Patrick Welch, of Boston, was in the 

 city several days last week. 



A. J. Guttman has added a new auto 

 to his "staff of assistants," for his 

 runabouts and visits to the firm's Long 

 Island growers. 



Sunday closing was up for settlement 

 at a special meeting of wholesalers, 

 largely attended, May 26. The verdict 

 in its behalf was practically unani- 

 mous. 



The Florists' Club's meeting June 11 

 win be an important occasion, with its 

 rose exhibits, the announcement of the 

 progress made in behalf of the S. A. F. 

 convention and J. Otto Thilow 's illus- 

 trated lecture on Hawaii. 



R. J. Irwin says all florists should 

 inform themselves as to the war tax 

 planned for foreign merchandise. A. L. 



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I Keep Your Flowers Fresh | 



= Don't let them wither and spoil before you have had a = 



I chance to sell them. Wipe out this loss and increase = 



= your profits. E 



= You can do it if you have the proper means of pre- S 



S servation and refrigeration. = 



Florist I 



Refrigerators | 



Olff 



E will keep your flowers fresh and attractive. The McCray patented sys- E 



S tern of refrigeration keeps flowers at just the right temperature all of = 



E the time. They are always fresh, cool and salable. E 



E The McCray will help sell your goods, too. Its beautiful plate glass = 



E doors and sides and its Inviting arrangement provide for most attractive E 



= display. The compartments vary in dimensions to allow for different E 



E length stems. S 



E The linings come in either heavy plate mirror or white enamel. The E 



E woodwork may be finished to match the decorations of your store. S 



= Let us tell you more about the McCray. E 



^ Send for Free Catalogue E 



E No. 74 for Floriste No. 92 for Residences E 



I McCRAY REFRIGERATOR CO. | 



I 788 Lake Street KENDALLVILLE, IND. | 



E Agencies in All Principal Cities E 



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