Jdnh 7, 1917. 



The Florists' Review 



67 



WHOLESALE PRICES 



Subject to Change. 



BeantleB perdoas.. 60c. $1.28. J2.00. $3.00, $4.00 



Short Med. Long Select 

 Hoo«lerBeanty.... per 100. $5.00 $9.00 $12.00 $16.00 



O^ella " 6.00 9.00 12.00 16.00 



Shawyer " 5.00 8.00 10.00 12.00 



Helen Tatt '' 6.00 8.00 10.00 12.00 



Richmond ' 4.00 7.00 9.00 



KiUarney BiilUant 4.00 7.00 9.00 



White Klllarney. . . *' 4.00 7.00 9.00 



KUlarney 4.00 7.00 9.00 



CARNATIONS " 2.00 3.00 4.06 



Sprengerl and Plumosug per banch, .60 



Hardy Fema per dos. bunches. 2.00 



Sweet Peas per 100, 60c. .76 



MyiernoralCo. TITilll 



FARMINGTON, U 1 iUl 



Mention The Review when yon write. 



Specialists in Specimen Stock 

 for Landscape Work 



Hardy Rhododendrons, Azaleas, Boxwoods, 



Hollies and a complete line of 



Coniferous Evergreens 



Write for prices 



Cottage Gardens Nurseries, Inc. 

 Eureka, California 



Mention The Review when yon write. 



pe^^s. The large quantity of lilacs helped 

 to oase the market. There is a good 

 demand for wedding bouquets, which 

 is a usual thing at this season. Outdoor 

 roses are beginning to show in the 

 yards, but they have not made their 

 appearance in windows. 



A few bright days have helped to 

 relieve the tightness of the market to 

 some extent, but there still is a scar- 

 city of some of the standard items. 

 Carnations are a little easier as to sup- 

 ply. Sweet peas are more plentiful, but 

 the demand for them is good and they 

 are cleared closely. Baby gladioli are 

 arriving sparingly, but gypsophilas are 

 more plentiful. Peonies, which are 

 usually featured at this season, are as 

 yet not in the market, and there prob- 

 ably will be no cut of any size for two 

 or three weeks. The late frost did 

 considerable damage to the crop. 



Roses are more plentiful and of good 

 quality, but they are not sufficient for 

 the demand. Lilac is in full crop, but 

 on account of the large quantities 

 grown privately it receives only a light 

 call. Ten weeks' stocks are of good 

 quality and abundant enough to meet 

 the demand. Snapdragons also are plen- 

 tiful, but the quality is not up to the 

 standard. Outdoor valley is at its best 

 and is meeting with a good demand for 

 corsages and wedding bouquets. Bed- 

 ding stock is plentiful, while the de- 

 mand is weak. 



Various Notes. 



Van Slyke & Seamons are marketing 

 a large stock of choice cucumbers. 

 Their peas are in good demand. 



James Simpson is bringing in some 

 choice roses from the Acme Floral Co. 

 range. He cut a fine lot for the Memo- 

 rial day trade. 



The popular salesman, F. W. Tredup, 

 of the A. L, Eandall Co., Chicago, 

 called on the trade last week. B. G, 



SAN FRANCISCO. 



Tlie Market. 



Taking the flower supply as a whole, 

 the stock situation for Memorial day 

 furnished little ground for complaint. 

 It seems safe to say that more flowers 

 were disposed of than ever before and 



|rimi[Mft«»i»GiSTt»»l 



My 



WINTER ORCHID-FLOWERING 

 SWEET PEA 



Price List has been mailed. It con- 

 tains many splendid NOVELTIES. 

 If you have not received a copy, send 

 postal for one. 



ANT. C. ZVOLANEK 



SWEET PEA RANCH 



LOMPOC, CALIFORNIA 



Mention The RsTlew when you write. 



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I Southern California Flower Market, Inc. I 



I 421-423 Wall street, LOS ANGELES, CAL | 



E LARGEST WHOLESALE FLORISTS AND SHIPPERS IN THE WEST E 



2 Alw^ays Something New Direct from the Growers s 



= WE ARE HEADQUARTERS FOR: E 



I CALIFORNIA FLOWERS I 



S Let us convince you E 



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Mention The Review when yon write. 



CLIMBING SUNBURST 



Strong Grower, Quite Hardy, Decidedly Desirable 



Full list and prices in July. If interested send us name for 

 copy. January to March 16, 1918. Express rate and condition 



guaranteed. 



W'S!;5.1iil.°il«- HOWARD ROSE CO., 



HEMET, CALIFORNIA 



Mention The ReTlew when you write. 



Everything in Cut Flowers and Greens 



California Cut Flower Co. 



433 West 7th Street, 



LOS ANGELES, CAL. 



Mention The Review when you write. 



without sacrifice. Quantities of prac- 

 tically all items were shipped out and 

 the extra demand at home took care 

 of the remainder nicely. Not only did 

 the wholesalers enjoy a splendid ship- 

 ping business, but most of the large re- 

 tailers also had many orders from out 

 of town. This helped out decidedly at 

 the downtown establishments, as extra 

 trade in flowers for use in the cemeteries 

 on Memorial day has ceased to cut much 

 figure with them. Jrfome say that each 

 year sees a falling off in this respect, on 

 account of the fact that more of the 

 people taking flowers to the cemeteries 

 buy them at the stands near the en- 

 trances. This year many venders ca- 

 tered to this demand, and consequently 

 the large retailers got less. They did 

 not miss it especially, however, as there 

 was enough business to keep them busy 

 as it was. 



The Memorial day services were elab- 

 orate, and the florists were called upon 

 to fill a large number of special orders 

 for high-grade stock and to make up 



CYCLAMEN 



■nrliah-Brown Seed, 5 named varieties. 



from 4-inch pots, assorted. SI5.00 per 100. S2,00 



per dozen. 

 Primula Obconlca, mixed colors, 4-inch, 



$10.00 per 100. 



Cash, please. 



rnED BIIUlICi santa'rosa, OAL. 



Mention The Review when yon write. 



many floral pieces. Besides, the week 

 saw a heavy funeral business, and school 

 graduations demanded some little atten- 

 tion. All told, there was an uncom- 

 monly heavy demand for flowers. 



Peonies were at their height and they 

 figured prominently in the out-of-town 

 shipments. Baby gladioli were not ex- 

 cessively plentiful and cleaned up 

 easily. The large varieties of eladioU 

 have not put in an apoearance as 

 yet. Carnations and callas were about 

 the weakest points in the local mar- 

 ket. "While there were plenty of car- 

 nations, the quality was not up to 

 the standard, and other flowers were 



