JUNE 7. 1917. 



The Florists^ Review 



89 



(WOULD YOU TAKE AN UNSIGNED CHECK? NO? THEN WHY UNSIGNED CYPRESS?) 



Of course you want Cypress, "the Wood Eternal," for all uses where it represents 

 the highest utihty and economy. But — how do you know that what you get is 

 Cypress? And, if it is Cypress, how can you tell that it's genuine 



?How can you be sure that it grew in the regions near enough to the coast to 

 produce the true "Wood Eternal"? And how can you tell that the Cypress 

 • you buy was properly manufactured, sufficiently dried before shipment, 

 and then scrupulously graded and counted ? There's ONE WAY to be 



Sun ^^^^^*»^^f^f^^ 



It is simply to INSIST on SEEING the legally registered Cypress Association 

 Trade-mark on every piece (or bundle). "Buy by the Cypress Arrow." 



"TIDE-WATER" CYPRESS 

 MANUFACTURED BY 

 ASSOCIATION MILLS 

 1^ IDENTIFIED BY 

 THIS TRADE-MARK 



Trade Mark Reg. U.S.pAT.QFnct 



You don't buy diamonds of a casual solicitor — nor expect pure foods in unidentified packages; 

 why not be equally careful in guaranteeing yourself your money's-worth in Cypress lumber? 



The undersigned Association licenses its registered trade-mark only to those Cypress saw-mills whose 

 location, business methods and responsibility guarantee delivery to the consumer "as per specitications." 



The kind of Cypress you want IS TO BE HAD. It is up to you to SEE THAT YOU GET IT by 

 simply insisting on SEEING that CYPRESS ARROW on EVERY BOARD (or bundle) you pay lot. 



Let ovu- ALL-ItOUXD IIKLPS DKPAKTMKXT help YOU MORE. Onr eiitiro resouicos ;uo at your -LMvlce with Kcliable Counsel. 



Southern Cypress Nanufacturers' Association 



1230 HIBERNIA BANK BLDG.. NEW ORLEANS, LA., or 12.^0 HEARD NAT'L BANK BLDG., JACKSONVILLE. FLA. 



INSIST ON TRADHMARKKD CYPTIKSS AT YOUR LOCAL LUMBKR DKALER'S. IF HK HASN'T IT, LKT US KNOW 



