10 



The Florists^ Review 



JCNE 14, 1917. 



M. 



IRICE 

 CO.i 



Wake Ip 



to the fact that the 



Warm Weather Season 



can be made profitable by planning for 



THE WINTER RUSH 



Lay in your stock of staple supplies. Make your plans ahead of time. Get 

 your store in order. Billions of Dollars will be spent in this country this fall. 



Voo will get your share of Booming Bnsiness 



RICE CO~ 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Ganlen Street, ''''''\%'.l:fat7^%''^'' PHILADELPHIA, PA. 



u. 





RIBBON AND CHIFFON NOVELTIES 



You cannot achieve a reputation for artistic work by slapping on your designs commonplace 

 ribbons or ordinary chiffon^ 



YOU NEED OUR CO-OPERATION AS EXPERTS 



We offer you an immense variety of wondrous weaves and colorings in ribbons and an assortment 

 of chiffons positively distinctive. 



The judicious use of our ribbons and chiffono will surely enhance the value of your work. 



You are not thoroughly posted on ribbon and chifiFon possibilities until you have inspected our 

 fall line. 



Correspondence solicited. One of our salesmen will call upon you or we will be pleased to 

 submit samples. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



0%vners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 Cast 24lli Street, NEW YORK 



i^- 



DESIGNS 



The 



Album 



of 



Post 

 Paid 

 7Sc 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, 111. 



