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ROTARY FLORISTS 

 REDOUBTABLE FELLOWS 



"Luck Iks in bed and expects the postman to bring news of a legacy," 

 so it may not be said that a florist is lucky to count himself a Rotarian, for 

 Rotary makes no bequests. Rotary rather exacts a labor — but witness how 

 well it has rewarded florist members. 



ORN of a loftier ambition 

 than merely to stand high 

 in the world, nurtured by 

 the indomitable spirit of 

 progress, Rotary has 

 grown during a short span 

 of years from an unos- 

 tentatious beginning to a 

 national force. The prin- 

 ciples of Rotary, first 

 given form in 1905, in the course of a 

 dossen years have been embraced by 

 large numbers of the country's leading 

 business and professional men, those 

 who have pledged themselves to Rotary 

 ideals now aggregating approximately 

 31,000. This figure repre- 

 sents the estimated total 

 membership of about 300 

 Botary clubs, most of them 

 in the United States, but 

 with a fair sprinkling of 

 them in Canada, Great Brit- 

 ain, Ireland and Cuba. 



Botary 's Rewards. 



A Rotary club consists 

 of men chosen from each 

 distinct business and pro- 

 fession, the membership 

 being limited to one rep- 

 resentative from each line 

 of endeavor. Each mem- 

 ber, therefore, is benefited 

 by association with mem- 

 bers engaged in other oc- 

 cupations than his own. 

 To put it briefly, a club is 

 organized t o accomplish : 

 "First, the betterment of 

 the individual member; 

 second, the betterment of 

 the member ' s business, 

 both in a practical way and 

 in an ideal way; third, the 

 betterment of the m e m - 

 bcr's craft or profession as 

 a w^hole; fourth, the better- 

 ment of the member ' s 

 home, his town, state and 

 country, and of society as 

 a whole. ' ' 



In the matter of busi- 

 ness benefits, on the mate- 

 rial side, it is obvious that 

 a membership in a Rotary 

 club represents an oppor- 

 tunity for increased busi- 

 ness, through the forma- 

 tion of acquaintanceships, 

 through the friendly rela- 

 tions between members. It 

 i s emphasized, however, 

 that a membership pro- 

 vides an opportunity only. 

 Buying and selling be- 

 tween Rotarians is not an 



obligation, only an incident; but it is 

 clear that if each of the Rotary flo- 

 rists, having gained the confidence of 

 his fellow members, combines this ad- 

 vantage with satisfactory flowers, 

 prices and service, he is in a most favor- 

 able position to receive the patronage 

 of his fellow members. It would seem, 

 then, that the 173 florists in Rotary en- 

 joy the returns from a channel of trade 

 which florists who are not Rotarians 

 necessarily must pass up. It is a case 

 of being "in right," to express it in 

 the language of the street. 



In addition to this retail phase of 

 business accruing to Rotary florists. 



there is the wholesale aspect, the inter- 

 change of telegraph and mail orders be- 

 tween themselves. All of the Rotary 

 clubs are aflfiliated with and insepar- 

 able from the mother body, the Inter- 

 national Association of Rotary Clubs, 

 under ' the auspices of which the an- 

 nual conventions are held and under 

 the guidance of which the trade, or vo- 

 cational, sections are formed and ener- 

 gized. Thus, in the florists' contingent, 

 whether by actual session or by written 

 communication, the trade's Rotary flo- 

 rists come into closer contact with each 

 other, pool their ideas for trade im- 

 provements, discuss problems common 

 to themselves and clear the 

 way for more business be- 

 tween themselves. 



Send 

 Flowers 



June is the Month of Brides, 



Sweet Girl Graduates, Sun' 



shine and Flowers 



You'll want to contribute to the 

 festivities of June, so let your con- 

 tribution be FLOWERS. No 



matter where you want to send Flowers or for 

 what occasion you want them— the Rotary 

 Flort<?ts will serve you. 



Just call up or write your local Rotary Florist, 

 give him your mstructions and presto! the thing 

 IS dopf^— no trouble, no worry, ncTdetay— 



everybody happy! 



Associated Rotary 

 Florists 



Send 

 Flowers 



The Ads ol the Rotary Florists Have a Charm All Their Own. 



Give 'Em Credit. 



During the last two 

 years, among other things, 

 the associated Rotary flo- 

 rists have given special at- 

 tention to consumer adver- 

 tising, particularly as it 

 regards the development of 

 the Rotary field. The Ro- 

 tary florists were early to 

 employ cooperative adver- 

 tising. In fact, the florists 

 under 11iv> Rotary banner 

 ha\'e to their credit a 

 "scoop," and while on this 

 subject William C. Gloeck- 

 ner, the Rotary florist of 

 Albany, N. Y., has a few 

 words to say: "The Ro- 

 tary florists and not the 

 Chicago Florists ' Club 

 have been the first to go 

 into magazine advertising, 

 as we have carried an ad 

 in The Rotarian for almost 

 eighteen months. Of 

 course, we have specialized 

 in 'Rotary florists and 

 service,' but we feel satis- 

 fied that the advertising 

 has helped other out-of- 

 t w n business and done 

 good work for the F. T. 

 D." 



The advertising medium 

 referred to, The Rotarian, 

 is the official organ of the 

 International Association 

 of Rotary Clubs. It is a 

 well developed publica- 

 tion, issued monthly, its 

 circulation of more than 

 31,000 being made up of 

 Rotary club members. The 

 readers easily are of the 

 fiowor-buying type, men 

 wliose incomes as a rul« 



