JUNE 14, 1917. 



The Florists^ Review 



13 



Italelgh, N. C. — J. L. McQuinn. 



Heading, Pa. — Bertrand H. Furr, of Farr's 



irdens; J. Stanley Giles, of John H. Giles. 



Itichinond, Va. — F, F. Apt, of the Hammond 



Rochester, N. Y.— E. P. Wilson, of H. E. Wil- 



ijock Island, 111. — Joseph Tuckis. 



Sacramento, Cal. — Walter Meldrum. 



Saginaw, Mich. — J. Charles Frueh, of Charles 

 , rueh & Sons. 



St. Louis, Mo. — V. J. Gorly, of Grimm & Gorly. 



St. Paul, Minn.— Olaf J. Olson and E. W. 

 ,ieid, of Holm & Olson, Inc. 



Salt Lake City, Utah — B. A. Lambourne. 



San Francisco, Cal. — Angelo J. Kossi. 



San Jose, Cal. — Arthur Cann. 



Seattle, Wash. — C. E. Sullivan, of Hollywood 

 ■lardens. 



Shamokin, Pa. — Joseph Harris, Jr., of J. Har- 

 ris, Jr., & Bros. 



Sheboygan, Wis. — J. B. Matthewson. 



Shreveport, La. — A. J. Manheim, of Manbeim 

 rioral Co. 



Sioux City, la. — G. A. Forsberg, of J. C. Ren- 

 vilson Co. 



Sioux Falls, S. D.— Milton M. Strong. 



South Betlilehem, Pa. — Charles Vorkeller. 



Spokane, Wash. — C. T. Kipp, of Spokane Flo- 

 rist Co. 



Stockton, Cal. — W. C. Champreux, of Valley 

 Floral Co. 



Sunbury, Pa. — Charles Rossiter. 



Syracuse, N. Y. — William E. Day, of W. E. 

 Day Co. 



Tacoma, Wash. — A. J. Smith, of Smith Floral 

 Co. 



Terre Haute, Ind. — Fred Heinl. 



Topeka, Kan. — James Hayes. 



Troy, N. Y. — John E. Sambrook, of Sambrook 

 Bros. 



Tulsa, Okla. — O. O. Boston. 



Utlca, N. Y.— Harry S. Brant. 



Vlncennes. Ind. — Paul C. Schultz. 



Waco, Tex. — Thomas Wolfe, of Wolfe the 

 Florist. 



Washington, D. C— William F. Gude, of Gude 

 Bros. Co. 



Waterbury, Conn. — George T. Ryan, of Ryan 

 & Powers. 



Watertown, N. Y. — Walter Bennett. 



Wheeling, W. Va. — Arthur Langhans. 



Wichita, Kan.— C. P. Mueller and Harry S. 

 Mueller. 



Wichita Falls, Tex.— J. L. Downing, of Wich- 

 ita Nursery & Floral Co. 



Williamsport, Pa. — Raymond V. Kester. 



Wilmington, Del.— C. F. W. Rehder. 



Worcester, Mass. — H. I. Randall, of Randall's 

 Flower Shop. 



Zanesville, O. — M. V. Imlay, of the Imlay Co. 

 CANADA. 



Calgary, Alta. — G. Gibson. 



Edmonton, Alta. — Walter Ramsay. 



Port William, Ont.— C. Le Cocq. 



Halifax, N. S.— Fred W. Killam, of Nova Sco- 

 tia Nurseries. 



Hamilton, Ont. — John Connon, of Connon's. 

 Ltd. 



London, Ont. — W. W. Gammage, of J. Gam- 

 mage & Son. 



Ottawa, Ont. — Norman Scrim, of Scrim's, Flo- 

 rist. 



Toronto, Can. — H. G. Dillemuth. 



Victoria, B. C— G. E. Wilkerson, of Wilker- 

 son & Brown. 



BRITISH ISLES. 

 Belfast, Ireland — Frank E. Smith. 

 Birmingham, England — Arthur Edward Per- 

 kins, of Perkins & Sons. 

 Glasgow, Scotland — James W. Mackenzie. 



Wanted — 127 Good Men. 



There are 173 Eotary florists out of 

 a. possible .300 or so, counting, as is 

 proper, one florist member to each club. 

 This means that there is room for about 

 127 florists in Rotary organizations, 

 127 chances for ambitious florists who 

 want to join the craftsmen already co- 

 operating under the wheel of Rotary. 

 Every Rotary club without a florist 

 member represents a chance. 



It should be borne in mind, however, 

 that there is no such thing as ' ' absent 

 treatment" in Rotary. Each member 

 elected lias obligations that cannot well 

 be "skipped," and one of these is reg- 

 ular attendance at all gatherings of 

 his Rotary club. Election to member- 

 ■ship is not a perfunctory matter. A 

 Rotary membership committee is to be 

 satisfied on several points, such as 

 the proposed member's personal credit; 

 that he is one of the directing forces 

 of a business; that the concern he rep- 

 resents is one of the leaders in the line 

 of business; that his reputation for in- 

 tegrity and character is above reproach. 

 But things not easy to get are worth 

 having. 



Thomas H. Joy, of Nashville, the sec- 



THIS BODY or OllCAfiO BUSINESS-MEN BELIEVES 



BUSINESS WILL BE BETTER THAN EVER 



THEY base this belief on business conditions in war-stricken countries and in this country 

 today. 



Canadian florists report that the volume of business done at the present time F.XCF.KDS that 

 of normal times. This is true in England, France, Germany and other warring nations. 



TIIR experience of llie war-strkkcn countries prnves ¥ >J VIT.W of llic-.c fact<i thf ^l^lrl^U of riiii::iL;o ft'cl 



conclusively that this country tan thrive in a \nn\- 1 justified in irvannti a (A<\'..\Vl.\< tlcinarij litr tlioir 



pero'js and safe way under a war ren'oie Wc tan trv 

 forward to an even greater increased business Our fac- 

 tories. inilU and sinpvards arc already hooked up inonthi 

 ahead with Civilian business. The $K.800.000.a» pro- 

 vided for in the joint loan, as revcnae budget of the gov- 

 ernmeiil, is equivalent to the tola) value al our enormout 

 export trade in the entire last year anti a half. The ex- 

 pendilurc of this huge amount cannot but result in stim- 

 ulating every department of industry, trade and ttaiis- 

 |iur(aliun 



product NOW, iii^re than at any other lime, tin: soul 

 ■d every man. woman and child nced> the good that lit*r- 

 ally radiates from Klowcrs 



Our Country Will Be Made 

 More Beautiful to Live In With the Pres- 

 ence of More Flowers 



HAVE YOU EVER STOPPED TO CONSIDER 



HOW FLOWERS REALLY BENEFIT? 



CON^ilDER FLOWERS IN' TKR HOMF.. A fl-.w^r slwiv^ 

 bnnct wiih it an ainibs|ihcre uf h.irnviny and hapjimrss The 

 Malrnirnt can he truthfully made that no humc reali/r« i>>iii|)k(r 

 livinR coinlnrt wiihoui fluwrri They are ai essential m ihc>i.mi< 

 at ■ bed <jr a ehair 1« rc*t in~a Victuie — or mher thinn» thai in- 

 ipiic They coiiifDrl, cheer and make the wurld atwut iwnrc beau- 

 tiful 



AND AS GIFTS, there ii no other thai can be termed "pni-r 

 lest" Recipient! of )-1nwerf do not think of the money 

 value The appreciation of hcauly putt ihc ihoitghi of the ex 

 pcndiiure far m the background Ilcmctnbe'r ihtt when nexl'tuu 

 'onuder p(t-|[ivinit 



■I ik« >»I4. ta > h. 

 ^SOCIATIOM 



FLOWERS ARE 



PLENTIFUL NOW 

 AND 



REASONABLE 

 IN PRICE 



To Sufgeit the True Meaotntf of Floweri. the Fol- 

 lowing Several Usei Are Enumerttcd: 



For the Sweet Girl Graduate 



One ppoch m a yoiiri(" wmian's hie i* her 

 'iraduatiun— ui> lo that time mi event ha» 

 b«n quite e» imprtnani To rtcimmtr ii 

 thru a eift i>i Flo»tft Mill afl..rd j>.y bcymd 



A 'Floral Rmiquft etperially originalrd hy 

 B-rim !m ' Tllf-: SWtKT C.lRl l"^.RAl^U 

 Arfi»thepro(>er rcmrnibrance TO StNI) TO HF.R HOME 



Klriwers alto are ^tgiprecinied by the eirntit yuun^ nun on 



Birthday ind Wedding Annivcrtariea 



ir wit's hirthday. your Wedding Anm 

 .er^arv "r other iiiixUi Lxcatiunt you wi)l <t<> 

 1 ih.nifhlful .irl 7)( rniirnilirancc if vou Mnd 

 Her a6e*.iiit.ill.a,kei ol Howert o.a t»l.«>m 

 n^ plant ol perhaps » Fern ti^nd. which will 

 her (uniinual (fitaiure. 



Id the Sickroom 



It < 



S J<( if I 



■ Flo. 



* :>re ■■ 



It appre 

 (heertui 



rrJ 



jnd the srck ■nt happitr [k-j a ' litilr act -I 

 kirlQnr\v ' iiKlay l>y Mndinf; In a (nrnd m need 

 4^f (hr(^ a OruMrin]{ PUni or bou<|uet ol 



Floiyrri 



RETAIL FLORISTS OF CHICAGO 



"Flowers Are (he Srniles of God" 



Co-operative Advertisement Planned for the Trade in Chicago. 



retary of the florists' unit in Rotary, 

 presumably will be glad to furnish in- 

 formation relative to the principles and 

 privileges of those whose prime maxim 

 is, "Service, Not Self— He Profits 

 Most Who Serves Best." 



CO-OPERATION AT CHICAGO. 



Cooperative newspaper advertising 

 has proved highly effective in practi- 

 cally all the cities in which it has been 

 tried, but it has not yet been employed 

 in Chicago. Within the last few days, 

 however, progress has been made which 

 promises a strong push in the autumn. 



Working together, the II. V. Swen- 

 son Co., which specializes in florists' 

 publicity, and one of the Chicago daih' 

 papers obtained over $500 in subscrip- 

 tions from tlie trade for the publication 

 of the full-page advertisement repro- 

 duced herewith much reduced in size. 

 It was found, however, that a majority 

 of those who subscribed disagreed with 

 one feature of the plan or another and 

 only put their names down because of 

 general interest. For instance, the ma- 

 jority, especially among the wholesalers 

 who subscribed, said they thought the 

 season is wrong; that the advertising 

 should start at the beginning of a sea- 

 son rather than at its end. Others 

 questioned the choice of medium, be- 



lieving that a different paper would 

 better be used, even if its rates are 

 higher. Still others thought one inser- 

 tion undesirable if a second and third 

 are not in sight. The latter were the 

 deciding factor in causing Mr. Swen- 

 son to postpone the matter for a time. 

 He now plans to arrange for a series 

 of large cooperative daily newspaper 

 ads to appear in the autumn and win- 

 ter and has secured many endorsements, 

 including that of the Chicago Florists' 

 Club. 



A LUXURY? 



A popular fallacy is that flowers are 

 a luxury, but the florist who studies his 

 business knows that when the flower- 

 buying habit has been acquired flowers 

 tliereafter are as necessary as any other 

 article of regular use. How necessary 

 flowers have become, even to people of 

 moderate means, is shown by the fact 

 that a popular-priced store, run by an 

 energetic American in one of the good- 

 sized cities, recently made 1,600 sales 

 in one business day. But the most re- 

 markable feature of it is that the 1,600 

 sales were made in a store having only 

 280 square feet of floor space within 

 its four walls. One would be justified 

 in calling such a rush a "demand" for 

 flowers. 



