JuNB 14, 1917. 



The Florists^ Review 



19 



meetings, it was decided to have a regu- 

 lar session of the club July 9. 



J. Austin Shaw. 



CHICAOO. 



The regular meeting of the Chicago 

 Florists' Club was held at the Briggs 

 House, June 7, 1917. Frank Felke, Gross 

 Point, 111.; A. G. Humiston, of the Chi- 

 cago Feed & Fertilizer Co., and H. V. 

 Swenson, the publicity specialist, were 

 elected to membership. E. Eisner, of 

 Schiller 's, made application. 



George Asmus, chairman of the good- 

 of-the-club committee, suggested that 

 in view of the present agitation against 

 all expenditures tor pleasures, the mat- 

 ter of the club ' picnic bg laid on the 

 table until next meeting, when times 

 might be more propitious for such an 

 outing. After some discussion it was 

 decided to follow Mr. Asmus' sugges- 

 tion. The transportation committee sub- 

 mitted its report on transportation to 

 the S. A. F. convention. Upon recom- 

 mendation of the committee it was de- 

 cided that members go by way of the 

 New York Central, straight to New 

 York city, any stop-overs, if desired, 

 to be arranged by members individually 

 for the return trip. 



Fred Lautenschlager, chairman of the 

 garden movement committee, reported 

 that as the garden bureau had discon- 

 tinued its work it would be impossible 

 for his committee to do anything with 

 the proposition. He suggested that flo- 

 rists dispose of such stock as they 

 might have through the regular sales 

 channels. 



Hilmer V. Swenson spoke on the co- 

 operative advertising plan he is work- 

 ing on. This plan is to get subscrip- 

 tions from growers, wholesalers and re- 

 tailers for daily newspaper advertise- 

 ments of the flowers. This work was 

 endorsed by the club and $50 for each 

 of three ads to be run in this manner 

 was subscribed. 



AMERICAN ROSE SOCIETY. 



The judges at the annual inspection 

 of the National Eose Test Garden at 

 Arlington Farm, Va., June 4, noted the 

 following roses as worthy of special 

 mention: 



Teas and hybrid teas: Laurent Carle, 

 Gruss an Teplitz, Lieutenant Chaure; 

 Mary, Countess of Ilchester; Mme. 

 Paul Euler, Dorothy Page Roberts, 

 Mme. Jules Gravereaux, Lady Ursula, 

 La Tosca, Mrs. Wakefield Christie-Mil- 

 ler, Lady Ashtown, Gustav Grunerwald, 

 Countess of Gosford, Konigin Carola. 

 ^ Dwarf polyanthas: Catherine Zei- 

 met. Baby Tausendschon, Ellen Poul- 

 sen, Mrs. Wm. H. Cutbush, Baby Dor- 

 othy, Triomphe Orleanaise. 



Climbers: Countess M. H. Chotek 

 and Bess Lovett. F. L. Mulford. 



TO ASSIST RETAILERS. 



A. Lange is the leader of the florists' 

 section of a new organization of the 

 general retail merchants of Chicago, 

 which heretofore has had no associa- 

 tion comparable to the ones that look 

 after retailers' interests in many other 

 cities. 



"In unity there is strength!" The 

 organization of each of the many as- 

 sociations which are founded each year 

 bears testimony to the firmness with 

 which the modern business man believes 

 in this adage. That best results can be 

 obtained by cooperative action seems 



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I WHO'S WHO SIaT AND WHY I 



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J. W. LUDWIG. 



IN Pittsburgh the name of Ludwig is as closely associated with flowers as is the 

 name of Carnegie with steel. J. W. Ludwig, the oldest of the four Ludwig broth- 

 ers, has been a member of the trade in that city for forty years. He is now vice- 

 president of the Ludwig Floral Co., which owns a retail store in Pittsburgh and a 

 range of greenhouses at Castle Shannon, a suburb. It was in 1877 that Mr. Ludwig 

 entered the flower and seed business with Joseph Richter under the firm name of 

 Ludwig & Richter. Later this firm was dissolved and Mr. Ludwig and his brother 

 Gustav formed a partnership, doing business in Allegheny market. When the 

 Ludwig company was incorporated five years ago, Mr. Ludwig became its vice- 

 president. He is the vice-president of the S. A. F. for western Pennsylvania 

 and is a charter member of the Pittsburgh Florists' and Gardeners' Club. 



so evident to us of this day that we 

 wonder how our forefathers could have 

 held different opinions. And so one by 

 one the remaining unorganized units are 

 falling into line to reap the benefits 

 which accrue from concerted action. 



Among the most recent organizations 

 is that of the retail merchants of Chi- 

 cago, to be known as the Chicago Re- 

 tailers' Association, corporation papers 

 to which have just been issued. Offices 

 are at Room 400, 140 North Dearborn 

 street. Officers are as follows: Presi- 

 dent, F. W. Hardcastle, of Maurice L. 

 Rothschild; vice-president, Charles Som- 

 mers, of Klee Bros. & Co.; secretary, 

 M. A. H. Turner, of F. E. Foster & Co.; 

 treasurer, H. J. Fiddelke, of Lyon & 

 Healy; assistant treasurer, E. C. Krie- 

 ger, of the National City Bank of Chi- 

 cago. 



The purpose of the association is to 

 get the retail merchants of Chicago into 

 an organization by means of which they 

 can work for their own best interests, 



investigate sucli things as may be de- 

 terrents to better business and bring 

 forth anything which will make for 

 greater efficiency and improved service. 

 It is intended to accomplish this through 

 the means of six bureaus, as follows: 

 Collections and credit information, 

 legislation and rates, employment; vigi- 

 lance, for the prosecution of offenders 

 of any nature; selling and sales, pub- 

 licity and advertising. A board of gov- 

 ernors will be established and any defi- 

 nite trade having five or more members 

 in the association will be entitled to a 

 representative on this board. 



It is believed that this association 

 will fill a long felt need of Chicago's 

 retailers. Retail florists in Chicago are 

 invited to investigate. 



Burlington, Vt. — August Gebiecke 

 says the combination of a late season 

 and shortage of help will keep him 

 hustling to carry out his planting con- 

 tracts. 



