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The Florists^ Review 



Junk 14, 1917. 



10,000 

 BEAUTY PLANTS 



2%-inch pots 



$60.00 per 1000 



Special price in larger 

 quantity. 



THE LEO NIESSEN CO. 



WHOLUALI FLORISTS 



12th aad Race Sts., niIUDELPIIU,rA. 



BALTIMORE. MD. WASHINGTON, D. C. 



ROSE PLANTS 

 BEAUTIES 



$60.00 per 1000 



Ready to be put into 

 larger pots. 



FOR GOOD 



ROSES 



we recommend 



Russell 



Prima Donna 

 Hadiey 



Shaw^yer 

 Ophelia 



Sunburst 



Maryland 



They are good varieties and will 

 stand shipping during the warm 

 months of the year. 



PEONIES 



$4.00 to $6.00 per lOO 



In quantity, $30.00-$40.00 per 1000. They are absolutely fresh cut, so 

 that you can keep them on hand for several days. Plenty of Rose-pink, Light 

 Pink and Festiva Maxima. Peonies are the most satisfactory flowers to handle 

 while they last. 



CATTLEYAS 



$6.00 to $7.50 per dozen 



The best you can buy for size and 

 quality. Good varieties, large flowers. 



EASTER LILIES 



$8.00 per lOO 



In bud or all open flowers. You 

 should carry lilies in stock at all times. 



Gladioli, per 100, $G.OO to $8.( 



i-a» 



Cornflowers, double blue, per 1000 $7.50 Delphinium, per 100 $8.00 



Larkspur, per 100 $3.00 to 5.00 Centaureas, Imp., per 100 5.00 



Parisian Daisies, per 100 $3.00 



NEW DAGGER FERNS, PER 1000, $1.50 



Mention Th« R«Tlew when you write. 



PHILADELPHIA. 



The Market. 



The week ending June 13 saw a tre- 

 mendous supply of flowers. There were 

 no prices. The wonder was that the 

 market could absorb such a vast quan- 

 tity of material. The peony season is 

 at its height, but even without the peo- 

 nies, the market is supplied to an extent 

 seldom seen. Several wholesale houses 

 handled more carnations in this one 

 week than they have ever done before. 

 The number ran up into figures of ex- 

 traordinary size. 



The volume of business was quite 

 large, but the average price was so 

 low that it could not prove satisfactory 

 to the growers. There was a certain 

 amount of shipping business and some 

 local orders that gave the market what 

 little strength it possessed. Then came 

 the quantity orders, mainly from buyers 

 who will take a chance when the price 

 is attractive. The wholesalers found 

 that the only thing to do was to make 

 the price low enough to suit these buy- 

 ers. They are not too discriminating, 

 taking everything just as it comes, good, 

 bad and indifferent, and they usually 

 get a certain portion of each. 



There were, of course, some flowers 

 that were not in oversupply. Valley, for 

 instance, sold fairly well at list prices; 

 but valley was not always satisfactory, 

 unfortunately. Then, too, some Beau- 

 ties, Russells, Hadleys and Ophelias 

 were in demand; with them were choice 

 selections of other flowers. To these 

 must be added the rather limited supply 

 of outdoor or frame-grown sweet peas. 

 They are extremely fine when not rain- 

 soaked. The indoor peas are getting 

 poor. Peonies have been a great help 

 to the retailers. It is proverbial, how- 

 ever, that peonies, when too late for 

 Memorial day, are a terrible trial to 

 the wholesalers. They are so cumber- 

 some and so cheap that the cost of han- 

 dling them on a commission basis is a 

 serious expense. 



BERGER BROS. 



Extra Ftee-ORCHID SWEET PEAS-*" Color. 



PEONIES 



A Superb Stock— Very Decorative 



EASTER LILIES • IRIS - GLADIOLI 



LARKSPUR - SNAPDRAGON 



CARNATIONS - ROSES - ASPARAGUS 



HANDSOME CALLA LILIES 



SHirriNG ORDERS WOL UWAYS HAVE OUR rROHrT AND CAREFUL AnENTION 



1225 RACE ST. PHILADELPHIA 



Mention The Review when you write. 



THE PHIUDELPHIK WHOLESALE FLORISTS' EXCHANBE 



PEONIES, GLADIOLI. ROSES, CARNATIONS AND 

 ORCHIDS IN QUANTITY 



Night telegrams will receive careful attention. 



1615 RANSTEAD STREET, PHILADELPHIA, PA. 



Mention The ReTlew when you write. 



Commencements, weddings, parties, 

 funerals and special offers constitute 

 the bulk of the business. Taken all in 

 all, the market, while bad, is no worse 

 than could reasonably be expected im- 

 der the pressure of such heavy receipts. 



There is no probability, good judges be- 

 lieve, of an improvement for the pres- 

 ent. They expect the supply of flowers 

 to decrease in a week or ten days, but 

 they also expect business to decline dur- 

 ing the last half of June. Many peonies 



