68 



The Florists^ Review 



June 14, 1917. 



'i <;?>.<»^.'»?».'<^.'»=^.<^^.<<^.<»^.<<-?^.<»^<^^.<#^.i<^.'^=^.W^;'yr»)-k»>-'y^ 



i 



$ 



Pacific Coast Department 



WENATCHEE, WASH. 



The Milot-Mills Co. has started to 

 build a new addition to its establish- 

 ment, the lumber, all cypress, arriving 

 from Cliicago in twenty days, which is 

 considered fast time. Business with 

 the company has been good, especially 

 in vegetable plants. The new flower 

 and seed store met with such success 

 that it lias been enlarged. 



The C. H. Eaney Co. has assigned 

 its property to the Merchants' Bureau. 

 It is reported that the liabilities greatly 

 exceed the assets. This is the fourth 

 concern that has failed in the same 

 location. 



LOS ANGELES, CAL. 



The Market. 



June has started out finely, notwith- 

 standing the war and troublesome times. 

 Weddings have become numerous and 

 a scarcity of choice small stock suitable 

 for bouquets and corsages has devel- 

 oped. Valley is almost out of the mar- 

 ket and the supply of orchids is not 

 nearly up to the demand. In roses we 

 are being helped out considerably by 

 shipments from the north, Eussell, 

 Hoosier Beauty, Hadley, Ophelia and 

 others being superior to anything at 

 present in the home market. Green- 

 house carnations are still in short sup- 

 ply, but field stock is going to the 

 dump in large quantities, or is given 

 to the hospitals. 



Gladioli are now arriving in consid- 

 erable quantities and in larger variety 

 than before. The old scarlet, brench- 

 leyensis, seems to have disappeared 

 from here, but the earlier red types 

 have been plentiful. America and 

 Panama are fine now, so are the Ghent 

 hybrids. In outdoor flowers delphini- 

 ums are making a grand display in con- 

 junction with yellow composites of the 

 coreopsis and similar types. The re- 

 tailers' windows are especially showy 

 now. The supply of greens has short- 

 ened up a little, but there is still no 

 scarcity. Funeral work has been good, 

 but not enough to keep the surplus 

 cleaned up in the wholesale houses. 



Various Notes. 



Owing to the confusion in the place 

 of meeting, there was a small attend- 

 ance at the June meeting of the Los 

 Angeles Horticultural Society. Presi- 

 dent Taylor's paper was postponed. 



George Smith has decided to relin- 

 quish the retail store at Seventh and 

 Figueroa streets and will devote his 

 wliole time to the nursery and land- 

 scape business. At the new nursery at 

 Sherman stock is coming along in fine 

 shape and Mr. Smith reports an excel- 

 lent response to his catalogue this sea- 

 son. 



Dr. C. H. Castle, who for several 

 years has been interested in the cul- 

 ture of gladioli and other bulbous 

 stock, lias quite a number of flowering 

 bulbs this year and is disposing of his 

 cut to the L. A. Floral Co. 



J. Wliitehead, for many years asso- 

 ciated with Dieterich & Turner and 

 later with H. W. Turner, of Monte- 

 bello, stole a march on his friends lately 



and was married to Miss Anderson, in 

 Los Angeles, afterwards leaving for a 

 short trip to San Diego. Mr. Whitehead 

 is well known to the trade here and has 

 a host of friends to wish him happiness. 



Wolfskins' & Morris Goldenson re- 

 ported a nice order for seventy-five cor- 

 sages and a number of baskets for a re- 

 cent graduation. Albert Goldenson, 

 manager here, says that business kept 

 up remarkably well during May and 

 that the orders for June indicate an- 

 other good month. 



H. Reeve Darling is not given to op- 

 timistic statements, but he says that if 

 June goes ahead at anything like the 

 clip it started he will be registering 

 satisfaction at least a yard wide. Seven 

 weddings in one day and the regular 

 amount of funeral work sounds like 

 * ' something doing. ' ' 



S. Martin & Co. report a rather sud- 

 den drop in out-of-town inquiries and 

 shipping business, which is always to be 

 expected after Memorial day. Local 

 calls have been many and insistent. 



Since having the entire management 

 of the business on his own hands, 

 Thomas Wright, of Wright's Flower 

 Shop, is a busy florist, and although he 

 is always willing to greet the visitor, 

 one hates to take up his time. The 

 busy aspect of the store and the spirit 

 of cheerfulness and good nature which 

 radiates from the proprietor down- 

 wards, show that the business is com- 

 ing in fine form and June is the long 

 suit at this store. 



Alois Frey, of Crown Point, Ind., ar- 

 rived in the city this week, his visi/t 

 being in connection with the lawsuit 

 pending between him and G. Prechtel, 

 regarding the colored freesias. 



The sympathy of all in the trade is 

 with John Bodger, Jr., in the loss of his 

 little son, John Hall Bodger, who died 

 June 3, at the age of 2% years. 



F. Z. Howe, who with his brother, 

 John Howe, of Tucson, carried on busi- 

 ness under the style of Howe Bros., has 

 left Arizona and is now located in Los 

 Angeles. He has for some time been 

 interested in battery and other electric 

 matters, and has located here in that 

 business. John Howe retains the nur- 

 sery and florist business at Tucson. 



The California Cut Flower Co. is 

 making a magnificent display of north- 

 ern roses. H. E. Richards. 



SAN FRANCISCO. 



The Market. 



The usual post-holiday situation pre- 

 vailed during the remainder of the week 

 following Memorial day and interest in 

 registration had a diverting effect upon 

 business June 5, but the slump was hard- 

 ly so pronounced as was anticipated 

 under the circumstances. As a matter 

 of fact, retail business has held up re- 

 markably well, there being quite a bit 

 of funeral work, a good many small 

 hotel and home decorations and the 

 usual run of early June weddings. On 

 the other hand, shipping orders dropped 

 off abruptly at the end of May, which is 

 expected at this time of the year, when 

 the warm weather begins to hover over 

 the interior points. In the absence of 

 the out-of-town demand, stock has a 

 tendency to accumulate here, local busi- 

 ness naturally not being sufficiently ac- 

 tive to absorb such generous offerings of 

 stock as are now available with the wide 

 assortment of outdoor summer flowers 



GLADIOLI 



We have secured the entire crop of the famous Riverside 

 Growers of Gladioli and the flowers are extra fine this year. 

 We can ship any quantity, at any time. Send your orders 

 along and say whether you wish the flowers shipped tight 

 or open. 



■ $3.00 per 100 ■ 



S. Murata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 

 WE NEVER MISS 



|L. A. FLORAL CO.| 



= The House of QUALITY and SERVICE B 



m LONG DISTANCE SHIPPING A SPECIALTY ^ 



I 407 So. Los Ang€les Street, LOS ANGELES, CAL. 1 



