Ji m; LM, l!tl7. 



The Florists^ Review 



11 



I THE WAR AND THE TRADE 



WHAT HAPPENED IN CANADA. 



No Need for Worry. 



••W." tliiiik thiit ill tlic I'liitcd States, 

 iudj^iiiy frdiu till' ox|K'iiciic(' of tlif 

 ilori.sts ill Canada, you will havi- little 

 lU'Cil to worry in regard to hiisincss in 

 the lloiists' 'line." 



Tims docs (u'or<>;e M. (Jeraj^lity, man 

 a}i;t'r of Dimlop's, Toronto, Out., sum 

 mari/.c liis opinion of wiiat Avill lie the 

 cfTcft of the war on the lloiists' liiisi 

 noss in the I'nittMl States. 



<'anadiaii lloiists lia\'e heeii faciiii: 

 war conditions for nearly tliree years. 

 So tliat Aineiicaii lloiists could i;ft a 

 lin(> on what may liappeii to their liiisi 

 iicsses wliili' the I'liited States is at 

 war. The Ki'\ iew asked prominent re 

 tailors in the nei;ilil)oriii<;- country tn 

 write of their experiences since August 

 4, 1!M4, the date (ireat i'.rit.'iin entered 

 the cdiillict, f(o- the lieiiefit of their 

 iii'dt hfis ill tile trade ncrciss tiir imrdi-r. 



The ijeidarat i<iii of \\ a i' nearly three 

 yc.'irs ;iL;n was siKJilen ami its clTn-t 

 (in liiisincss in tlidsc cnuntrii's iii\id\cd 

 was yreat. Time, however. Iiniu^ht 

 reail just nieiit to meet the coiol i t ions. 

 Thus, when the riiite(| States eiiteieil 

 the rdiillict. the actidii df this cduiitry 

 lirdUL;ht little chaiiyt' I'di- the simple 

 reasdii that Imsiness was useij to it 

 and knew the war wouhl not ha\e the 



di^a^tl-dll^ effect that wa-- exjiected 

 thiei' \c;ii'- a;4<i. 



Panic When War Started. 



Tile panic which the ( ';i ii.ad i;i ii mem 

 l)iMs df the trade e\periel|cei| at thi> 

 dut^et df the war did ii<it hit the tldri>t< 

 ill the fllited St.ates. Neither will it. 

 There are ImiIIIIiI td he some re;idjlist 

 meiits, liiit dii the w hide, jiid^iiiLr t'lcim 



the e\|periellie df the ( 'a li;id i;i II tldli^lv, 



imsiness wiil cdiitiiiiie .'i-- liei'dii' April 

 (■> dt' the Jpreselit year. 



The liistdiy df till' w;ir"s effect^ in 

 l';iii;ida, ,'is tcd(| liy memliers dt' the 

 trade tilel-.\ t'dlldWs; 



■'At'ter the declaratidii df w;ir, tin 

 ll(irist>' Imsiness thrdny;h(Uit the cdiiii 

 try \\;is sei/e(| with severe panic, lui 

 the theiiiy that everything w;i> liihul; 

 to the dd^^s. Help in all lines was haiij 

 (df aiol those ret;iineil h.-id their w.-ii^'e-- 

 cut ;inywliere t'ldin ten td thirty jiei 

 cent, people thiiikiii;^ th;it Ipiisinex^ 

 Wdllld cease elltindy. A scheme dt 



ret remdmient set in that. tOi- .-i nidiith 

 di- twii. |iractically p;iialy/ed the Imsi 

 iiess. Ildwevcr, thiiiy's soon took .'i 

 turn t'di- the lietter; vva^cs were re 



st(UCi|, ;|l|i| lui--illess, cdll-^ideli IIl; .'ill 



thine-,. i(i(d\ei| prdiiii^iiie. 



Big Call for Hospitals. 



•'A-- ;i ei|.;it niimlier et' wealthy 

 jiedple, ami that mean> tlie tlowcr 

 Imyeis, sent their sons, lirctlieis ;ind 

 husliamls td the w.'ir, there arose ;i fe(d 

 iiiH' ae;iin~-t ;iiiythiiii^ that wmihl seem 

 td lie dt' tod much yavety aiul. there 

 fol'e, the lloiists snffere<|. hiiiiier-- and 

 receptions were cut off ;iiid it let't onl\ 

 the imlividu.Ml .•ind hos|iital. not to 

 meiiti(m funeral ordeis, td Indp the 

 tldii'^t (Uit. 



''Where a W-w people iiseil to seioi 

 to the hospitals, it is now (piite the 

 tliiny, especially as almost evcryliody, 

 who is in the least indisposed and who 

 can afford it, immediatcdy "oes to a 

 prj\ate hospital and friends resjiond 

 by seiidin<;' (piantities of flowers. 



''.\j;aiii, owiiiy' to the larj^c iiumher 

 (d' casualties in lios|)ifals in fiance and 

 Kiifiland and throiioh our extensive ad 

 vertisiny of the fact that we can have 

 llowers sent to these Iios|iifals hy our 

 foriden correspondents, we have con 

 sideralili' (d' this work to attend to. 



''ill the matter of funerals, peo|de 

 .'ire sendiiiL;' more llowers than formerlv. 

 There is plenty of money in ('anada at 

 the |u-eseiit time, and it is in this way 

 that the |ieople ;ire expressin;^ them 



selves. 



More Funeral Orders. 



''In the m.atter of WeddillL;-. these 

 are c'lrrieil out (piietly .-uid I'ew of 

 them have ;iiiy (dahorate decor.-it ion. 

 The lidiiipiets themstdves ;ind the at 

 teiidants" tlower-- are just ;is (da lior;i t >■ 

 .•i'> ever. 



' ' We think th.'it in the I'nited 

 States, Jiiilt;in^ from the experience ol' 

 the llorists in < ';i n.ad.a , voii will have 

 little Ueeil to Woirv in ie:^;ir.| td liii^i 

 liess in the llol'ist s ■ line. 



''It is, of collide, known that every 

 t iiine- lins i;(iiie ii|i in price with t he 

 exception ot' llower--, lint, so t'ar as we 

 are coiicerneil, we think it i ii;id v isa Ide 

 to jdace llowers .-it too hiL;h a piice, 

 .'I- it wenid tend to frighten the pros 

 pect i V e liiiver and the money woii Id 

 then lie spent for fruit, iioolx-- or c.-iiniv. 



■'The w.ar will not j.-i-^t Idiev er, ;iiid 



it is VV(dl to keep one's cllstomel'- 



.•Hid have tliein s;i t i-ii,.,]. Tlii-, ue can 

 salidy sa V up td the present time, we 

 li.ave ddiie, althoiiiih it h:iN '.een ;it a 



cdvt ol' pldlit.'" (leol^e .\1 . < m • la t^ll t V , 



inan;iL;cr, hnnlnp's, Toinnto, (>nt. 



■ • W'.at w;is de(d;iie(| Aii-ii-t I. liM I. 



;iiid at that fiiiu' Imsiness was, so to 

 spe.ak, liooiiiiiie. The lirst [lai't of the 

 year was tlie liest We had ever liiid. 

 i'.y Octolier sales lieejui to dro|( off and 

 cdntiniie(| td do so until the spriiie- of 

 l!ll.-|, when tlleV pi(d\ei| up to .aliollt 

 eij^'htv |ier cent of iidrin;il. In l!Mi> 

 sales a^aiii iin|ir(ive(|. luit during the 

 winter .and s|iriiio of 1!I17 luisiiiess has 

 shown a (jecideil fallinji off. 'I'he f;ill 

 iiie off in sales is not the worst feature. 

 The cost of iirodiictioii and selling cost 

 have so increaseil without ;i corre 

 spoiidiny- increase in s(dliiie- j.iice that 

 |iidtits for the time are (dimiiiated. 



Training Camps Bring Business. 



''.\ii indication th.at we were more 

 favoraldy sitiiatetj than in some (dliei 

 cities and towns is shown hy the fall 

 ine- off ill liusiness since the lar^c iium 

 liei- of troops, from .■'),miu to 1l',M(I(i. 

 vvhi(di were in traininu here diiriiie 

 IKl-'i and lIM(i, have e(ine overseas. 

 I'.otli otlicers and men were lilieral 

 linyers of Ihivvers and, since their 

 dejiarture, the decrease in demjind foi 

 the litdter (pialitv is noticealde. 



'"The demand tdr funeral vverk h;is 

 not diminished to .-inv extent, while 

 th.at for weddings is almost a thin;: of 

 the past. The we.altliv people, who 

 liel'oie the w ;i r vveie reeidar luivers nt 

 llowers, now siddoiii indulge. On the 

 otiier hand, munition weikeis and 

 otiieis, who are earning; ;i ^do'l vva^e, 

 li;ive liecome the llower liiiveis. lint 

 with t hem it is not a mat ter of 'pialitv 

 s(i iniudi ;is price. Tlieiefoie we found 

 it necessarv to (di.an^e oiir inethiM|s di 

 iiier(di;indisint;. " ' .1. ' i. ' 'a niiii;iL;' . 



secret a i\ t reasii I'ei . .1. I i;i 111 iii.aud >^- 

 Sdiis, Limited, l.oiolon. ()iit. 



It will lie iindeist I from these 



letters that the Uses to wliiidl lloWels 

 ;i re pill in < 'a lUO la ll.a V e lieell collsid 



eialdv (di.-in^ed. hut Imsiness is e 1. 



I'ldlists in the I'lllted St.ates Heed have 

 lit t |e fea I of t he W a I 's effect oil their 

 1 illsj n ess. 



THIS DISPLAY SOLD ITSELF 



.\ timely ;iiid stiiKJn;^ patiiotie win 



doW df tile .1. W. Sidkes fldr.al <'d.. 



Spriii^liidd. .\ld., created siicli an im 

 pressinn ih.at the entire displav was sohj 



till' s,.,-d|ii| 1 1; I V ;i f t el it h.ud lieell ill 



Patriotic Window that Was Winner for J. W. Stokes Floral Co., Springfield, Mo. 



