JUNB 21, 1917. 



The Florists^ Review 



17 



SOCIETY OF AMERICAN FLORISTS. 



GUARANTORS FOR NEXT SHOW. 



Backers for St. Louis Event. 



Now that the question of the building 

 for the Fifth National Flower Show, at 

 St. Louis, has been decided upon, the 

 work of the show will be pushed with 

 vigor. The flower show committee will, 

 of course, consult the St. Louis Florists' 

 Club and local florists' interests before 

 going ahead with any of the arrange- 

 ments, and the wishes of these bodies 

 will be considered wherever possible. 

 With everyone working in a spirit of 

 harmony, there is no question but what 

 the Fifth National Flower Show will be 

 as successful as any held in the past. 



The following have placed their names 

 on the guarantors' list, and the total 

 subscribed is a few hundred dollars less 

 than the $10,000 required, so if you are 

 interested we would ask that you send 

 in your subscription promptly so that 

 the list may be closed: 



Henderson, Peter & Co. Asmns, Georpp 



Biirk, Louis Schiller the Florist 



Koland, Thomas Twin City Florists 



Nicholson, W. R. Wendland & Keimel Co. 



Burns, Jr., A. S. Van Bochove & Bro. 



Jackson & Perkins Co. Schulz Co., .Tacob 



Burnham, William A. Ward, C. W. 



Storrs & Harrison Co. Zvolanek, A. C. 



Bunvard, Alfred T. Morrison, (leorKC 



Kasting Co., Wm. F. Childs, .Tohn Lewis 



Young, John Rowe, W. A. 



Pochelon, Albert Patten, M. A. 



Critchell, C. E. Conard & .Tones Co. 

 Florists' Publishing Co. Dudley & Sons Co. 



Knoble, H. P. Pierson, F. R. 



Pierson, Inc., A. N. Cowee, W. J. 



Murray, Samuel Ammann, J. F. 



Miller, A. L. Buettner, Eniil 



Heacock Co.. .Joseph Vesey, W. J. & M. S. 



Welch, Patrick Schling, Max 



Rudd, W. N. James, Eric 



Kroeschell Bros. Co. Straudt, Joseph 



Frledley Co., The Plath, Hans 



Tracy, B. Hammond Weber, Fred C. 



Hess, J. J. Bkas, William F. 



Totty, Chas. H. Rock Flower Co., W. L. 



Bertermann Bros. Co. Craig Co., Robert 



Danker, P. A. Dreer, Inc., Henry A. 



Hammond, Benjamin Pennock-Meehan Co. 



Lord & Burnham Co. N'iessen Co., Leo 



Berning, H. G. Burton, George 



Koenig, Otto G. Pittsburgh Cut Fl'r Co. 



Eichholz, Henry Kuehn, C. A. 



Anderson, S. A. Burton, John 



Lautenschlager, F. Aleinhardt, Fred H. 



Guenther, C. T. Farenwald, A. 



Harvey & Sons, A. Poehlmann Bros. Co. 



De La Mare Co. Pelicano, Rossi & Co. 



McCallura Co., The Beyer, C. F. 



Stillman, George L. Fillmore, F. J. 



Rohrer, Henry K. Boyd. S. B. 



Hamilton, C. M. Windier Co., F. A. 



Gloeckner, Wm. C. Stuppy Floral Co. 



Randall, Harry I. Foley Mfg. Co. 



Duthie, James Simpson, Robert 



Begbie, James W. llitchings & Co. 



Burpee & Co. Moninger Co., J. C. 



Bvans, John A. Witterstaetter, R. 



Wanner, U. C. MacRorie. I). 



Hill, Joseph H. Carter, John S. 



Jahn, William 0. Nicotine Mfg. Co. 

 Breitmeyer, I'liilip 



John Young, Sec 'y. 



Gibson City, HI. — Andrew Peterson, 

 Mathilda Peterson and IL E. Eamsdell 

 have incorporated the Peterson Floral 

 Co., the authorized capital being $10,- 

 000. 



Springfield, Mass. — Charles M. Fuller, 

 chief clerk at the L. D. Eobinson flower 

 store, and Miss Margaret J. Cochrane 

 were married at Granby, Mass., May 

 16. Mr. Eobinson furnished the deco- 

 rations for the wedding, which was an 

 unusually pretty affair, and the designer 

 at the Eobinson store produced artistic 

 bouquets for the bride, maid of honor 

 and bridesmaids. Both Mr. and Mrs. 

 Fuller are popular in Springfield. 



THE CONVENTION GARDEN. 



Some active work is now in progress 

 at the New York Botanical Garden, 

 Bronx park, covering the layout of the 

 Convention Garden. The backward 

 season has been greatly in favor of the 

 plantings, and at present it looks as 

 though planting operations may con- 

 tinue for two or three weeks more. The 

 public, too, is taking extraordinary 

 interest in the Convention Garden, as 

 is usual with all the work of the Botan- 

 ical Society, and the work is being 

 done under acute observation. Judg- 

 ing from the interest commonly ex- 

 pressed in the society's garden work, 

 it is expected that the Sunday crowd 

 of visitors alone will run to the 75,000 

 mark. These visitors are not altogether 

 flat-dwellers, as one may observe when 

 looking over the license plates on the 

 automobile parkings of a Sunday. 



The rate for planting space is low, 

 only 10 cents per square foot. Conse- 



NATIONAL FLOWER SHOW. 



Special Notice 



Because the Fourth of July falls on 

 Wednesday this year, it becomes 

 necessary to go to press with that 

 week's issue of 



WIB¥ 



One day earlier than usual 

 TUESDAY instead of Wednesday 



Contributors and advertisers who 

 wish to avoid possible disappoint- 

 ment will have their "copy" in 

 this office MONDAY for the issne 

 of July 5. 



quently anyone who lias a specialty in 

 the horticultural lines to exploit will 

 lose a grand opportunity for publicity 

 if advantage is not taken of this garden. 



George V. Nash, the head gardener 

 at the Botanical Garden, is giving the 

 Convention Garden personal and con- 

 stant supervision, a fact which speaks 

 well for its success. 



Of course, the plantings are not con- 

 fined solely to novelties. Many retail 

 florists would do well to think of the 

 publicity they could get for small cost 

 by making artistic plantings. The op- 

 portunity is here. Will it avail ? 



Up to June 15 the following have se- 

 cured space in the garden: W,. A. 

 Manda, John Scheepcrs & Co., Inc.; Bob- 

 bink & Atkins, A. N. Pierson, Inc.; 

 Conard & Jones Co., Henry A. Dreer, 

 Inc.; John Lewis Childs, Eaymond W. 

 Swett, Arthur T. Boddington, Inc.; 

 Arthur Cowee, B. Hammond Tracy, Wm. 

 Tricker, Thomas Meehan's Sons, A. L. 

 Miller, E. Vincent, Jr., & Sons Co., and 

 Vaughan's Seed Store. 



John Young, Sec 'y. 



New Buildings Secured. 



In The Eeview of June 14 the news 

 was published that new buildings at 

 St. Louis had been secured for the 

 National Flower Show to be held there 

 next spring. Secretary John Young now 

 has issued the following statement re- 

 garding the committee's meeting: 



There was a meeting of the National Flower 

 Show committee at the Jefferson hotel, St. Louis, 

 June 8 and 9, to complete arrangements for the , 

 1918 National Flower Show to be held in St. 

 Louis, April to 15. 



There were present: George Asmus, Chicago, 

 111., chairman; John Young, New York, secre- 

 tary: J. J. Hess, Omaha, Neb., treasurer; 

 Patrick Welch, Boston, Mass. ; Adolpli Faren- 

 wald, Rosl.vn, Pa.; Robert C. Kerr, Houston, 

 Tex., president of the S. A. F., and A. F. J. 

 Raur, Indianapolis, Ind., secretary of the Amer- 

 ican Carnation Society. 



While the Coliseum building, where it was 

 originally intended to house the show, was still 

 available, it was, in the opinion of the commit- 

 tee, entirely too small for tlie purposes of tlie 

 exhibition, and for the meetings and the conven- 

 tion of the S. A. F., wliich will be held at the 

 same time. It was finally decided to lease 

 Moolah Temple, 3821 Lindell boulevard, and also 

 the adjoining vacant lot, 15.5x300 feet, upon 

 whicli a temporary building will be erected for 

 the flower sliow. This temporary building will 

 be connected .by a passageway with the second, 

 or lower floor of the Temple, where the trade 

 exhibits will be located. 



Ample for Trade Exhibits, 



At no previous National Flower Show were 

 conditions more adequate for exhibits in tlie 

 trade section. The floor space dimensions are 

 about lOOxL'OO feet, and the quarters at present 

 are used as the dining hall for the members of 

 the Temple after their sessions. The main floor, 

 about 75x200 feet. Is expected to be used for 

 exhibits and displa.vs of retail florists. The 

 business meetings of the society will be held 

 in one of the side rooms on this floor. 



The lot upon which the temporary building 

 that is to house the National Flower Show will 

 be erected, is located at McPherson and Van de 

 Venter avenues, in one of the best residential 

 sections of the cit.v. As the exhibits in the tem- 

 porar.v building will be placed on the bare 

 ground, there will be no danger of damaging 

 any hardwood floors. Consefjuently, there will 

 be unsurpassed watering facilities. 



Financial Outlook Good. 



The decision of the society to hold the con- 

 vention and National Flower Show at the same 

 time, in the spring, is approved by the S. A. F. 

 members in all sections of the country, and 

 even at this early date, before the floor plans 

 have been issued, exhibitors are reserving space 

 in the trade section, so the outlook is encourag- 

 ing as to the financial success of the exhibition. 



From now until the date of the show, there 

 will b<> on the site of the temporary building a 

 huge signboard to be used for publicity purposes. 



The schedule committee will meet at an early 

 date to revise the schedule alread.v issued, which 

 was comi)iled to meet the somewhat limited 

 space afforded by the floor area of the Coliseum. 

 The new arrangements insure ample room for 

 the exhibits of rock gardens, rose gardens and 

 other displays if it is decided to have such ex- 

 hibits. 



Red Cross May Cooperate. 



The committee also held a conference with 

 George W. Simmons, head of the American Red 

 Cross in St. Louis, and it may be that the Red 

 Cross organization will coiiperate in tlie enter- 

 tainment plans, if such course does not conflict 

 with its rules and regtilations, on lines similar 

 to those followed by the organization at the New 

 York show. 



The committee is grateful for the many cour- 

 tesies extended during the session by the local 

 florists' interests, especiallv to D. S. Geddis, F. 

 II. Meinhardt. Wm. C. Smith and Frank Gorly, 

 who were indefatigable in their efforts to assist 

 the committee in its work. 



Chagrin Falls, O. — A busy spring- dur- 

 ing which the demand was continually 

 outstripping the supply, has convinced 

 Carlton Lowe that an investment in 

 another greenhouse now would bring 

 good returns. Accordingly, Mr. Lowe 

 will superintend tlie erection of a good- 

 sized house when the hot days come 

 around. 



