June 21, 1917. 



The Florists^ Review 



29 



DELPHINIUM 



In dark and light blues, mostly light, the BEL- 

 LADONNA shade. Wonderfully attractive in 

 any kind of work. 



$5.00 AND $6.00 PER 100 



RAMBLER SPRAYS 



Dorothy Perkins, Excelsa, American Pillar, etc. 



$5.00 TO $20.00 PER 100 SPRAYS 



S. S. Pennock-Meehan Company 



THB WHOLESAI^ FIX)BISTS OF PHILADELPHIA 



PHIIiADEIiPHIA 



1608-1620 Ludlow Street 

 ■SALTIMOBE 



Franklin and St. Paal Sts. 



NEW YORK 

 117 West «8th Street 



WASHINGTON 

 U16 H Street. N. W. 



Mention Tlie Uevlew when you write. 



Edward Reid 



Offers for 

 June Parties 



Order Early 

 Sure 



DflCiFQ Kaiserin. Shawyer. ODI^HinQ ^l"''' VAI I FY 



■vVr CSLL^^ Ophelia, etc tJ IC\> II I LPC^^ Cattleya Mossiae Y A% L L- 1-. I 9 



SELECTED PEONIES^ All colors in the leading varieties. 



CARNATIONS, in winter form. GLADIOLI EASTER LILIES 



1619-21 Ranstead Street, PHILADELPHIA, PA. 



"WHEN THEY ARE REID'S 

 THEY ARE RIGHT." 



some Ilollaiid rose jjrowers. It foil to 

 my lot to arrange the details of these 

 sales and to sell the plants. We never 

 had any sales that aroused so much 

 popular enthusiasm. I grew fond of the 

 representatives of these Holland firms; 

 they were line fellows, with whom it was 

 a pleasure to do business. They sent us 

 invoices containing an exact list of the 

 number of cases of rose plants and just 

 how many bushes there were in each 

 case. The bushes were tied in bundles 

 of ten, eacli bundle containing the cor- 

 rect name of the variety, clearly la- 

 beled. The packing and invoicing were 

 so carefully done that we had no diffi- 

 culty with the varieties. 



"The method of selling was to take 

 each variety separately, and to offer to 

 the highest bidder all of that variety, 

 or as many as he or she desired. The 

 excitement sometimes grew so great 

 that choice varieties, such as the Lyon 

 rose, of which there would be only five 

 bundles, or fifty plants, were bid up 

 on one occasion as high as $1 each. 

 When the successful bidder took the 

 whole lot at this price there was a 



THE HOUSE OF MERIT 

 FLORISTS' SUPPLIES 



JOS. e. NEIDINGER CO. 



1309-11 N. Second 8tr««t 

 PHILADELPHIA, PA. 



Mention The Review when yon write. 



chorus of expostulations from the un- 

 successful bidders. I told them that 

 they must bid higher — then they would 

 not be disappointed. 



''Our most successful rose plant sale 

 ran up to nearly $4,000. We abandoned 

 these sales, however, after four or five 

 years, because the commission — in this 

 one case something over $300 — was not 

 sufficient to cover the cost of the neces- 

 sary work. While the handling of the 

 plants themselves was not serious, we 

 were obliged to move much expensive 

 furniture and other bulky and easily 

 injured material in order to make room 

 for the plant cases. I have regretted 

 that we could not find some way to con- 

 tinue these sales profitably." 



PEONIES 



of finest quality— all colors 



Orchid 

 Sweet Peas 

 Easter Lilies 



PHILADELPHIA GUT FLOWER CO. 



1517 Sansom St., PHILADELPHIA, PA. 



Mention The Review when you write. 



Vaxious Notes. 



There is a general movement among 

 large business houses to charge the cus- 

 tomer with the cost of packing and box- 

 ing of merchandise, as is done in Europe. 

 This is made necessary by the increase 

 in the cost of handling. 



