64 



The Florists^ Review 



June 21, 1917. 



Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



Much the same conditions prevail 

 with regard to stock as reported last 

 week, except that cheap and medium- 

 grade flowers are more plentiful, while 

 for really first-class stock both whole- 

 salers and retailers have to hunt the 

 corners. .The one bright spot is that 

 filled with gladioli, these useful flowers 

 having never been so plentiful and good 

 as during the present season. America 

 still holds its own for funeral work, but 

 for big decorations some of the hybrids 

 are fine. More valley than usual is on 

 the market now — not by any means 

 enough to meet the demand, but enough 

 to remind people what valley looks like. 



Weddings and funerals are now the 

 outlet for the larger portion of the 

 stock, the passing trade being small. 

 While some elaborate decorations have 

 been carried out, the trend seems to be 

 toward lower-priced work. Economy is 

 in the air. Cut Easter lilies are plenti- 

 ful and of good quality, and the re- 

 frigerator car service makes it possible 

 to ship them longer distances than gen- 

 erally. 



In plants there are excellent samples 

 of French hydrangeas, especially of the 

 larger sizes, but the demand is not 

 heavy. Ferns of all kinds are scarce, 

 but greens are plentiful. 



An unusually high temperature, hot 

 sun and desert winds played havoc with 

 the outdoor flowers June 14. Sweet 

 peas, carnations and other flowers 

 were shriveled up, and for a couple of 

 days the cut will be short. Hydrangeas 

 in full bloom wilted down to the 

 ground. Gladioli, being cut tight, did 

 not suffer, and the native matilija 

 poppy seemed to revel in the heat. 

 The temperature at Los Angeles was 

 95 degrees, at Pasadena 104 degrees, 

 and even at the beach towns there 

 were no cool spots. 



Various Notes. 



Arthur Falkenhayn, proprietor of the 

 Marine Florist, of Long Beach, is a 

 frequent visitor to this market. He re- 

 ports business good in wedding work, 

 and he has practically all of the work 

 for the mayor and city officials. Sev- 

 eral hundred corsage bouquets for grad- 

 uation exercises were among recent or- 

 ders. Mr. Falkenhayn is progressive, a 

 hustler and has worked up a nice busi- 

 ness in a short time. 



The H. N. Gage Co. has purchased the 

 entire stock of maidenhair ferns from 

 Mrs. Alfred Roedder, of Shorb, consist- 

 ing of Adiautum Roedderii, A. cuneatum 

 and other popular varieties, aggregating 

 about 20,000 plants. These will be re- 

 moved to the Montebello nursery. H. 

 N. Gage is enthusiastic about the new 

 growing grounds at El Monte and says 

 that certain types of bulbous stock do 

 better there than at any other of the 

 firm's holdings. Both brothers are 

 busy men these days, H. N. with the 

 sales end and L. L, with the growing. 



Vacations are already in order at the 

 establishment of W. Armacost & Co. J. 

 Williamson, bookkeeper, has left for 



Lexington, Ky., for his recreation and 

 it is reported that he is not coming back 

 alone from the state that is renowned 

 for fine scenery, fine horses and beauti- 

 ful women. W. Lockhard, of the sales 

 force, is also talking vacation. 



The California Cut Flower Co. is 

 handling a fine line of valley and roses, 

 both from northern growers. Business 

 is firm at the Seventh street store. 



E. W. Saake has an attractive window 

 at his store on Broadway. A miniature 

 lake, made with a virgin cork border, 

 and with small ducks floating around, 

 does not sound particularly original, 

 but in this case it is so pretty and so 

 wejl carried out that it deserves men- 

 tion. The stock shown is good. 



May proved a record-breaker for the 

 Redondo Floral Co., and June so far 

 looks good, both for present and pros- 

 pective work. Fine gladioli and the 

 first of the season's Golden West dah- 

 lias are making a splendid showing in 

 the window. One day this week A. F. 

 Borden also made a fine showing in his 

 "ice cream" suit and Parama hat. A. 

 Knopf says we can surely look for warm 

 weather now. 



Eldred's Flower Shop reports busi- 

 ness excellent and Mr. Eldred has so far 

 recovered his health as to be able to 

 visit the stores in the city. 



During the week just passed large or- 

 ders for tomato plants for canners have 

 been filled at the S. Murata & Co. store; 

 also orders for clover and blue grass 

 seeds. 



In the windows at Wright's Flower 

 Shop the orchids are always a big at- 

 traction, and there is usually something 

 a little different. Flowers of the old, 

 fringed Brassavola Digbyana, the par- 



ent of many fine bra^so-cattleyas aid 

 brasso-laelias, were the attraction, ;,s 

 well as some splendid flowers of Car- 

 tleya gigas. 



Darling's Flower Shop reports big 

 business in wedding decorations. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Stock of all descriptions is plentiful, 

 except orchids and valley, which con 

 tinue on the short side. Some retailers 

 said they had been able to get enougl- 

 orchids to fill the demand, but in such 

 cases it developed that the demand was 

 light rather than the supply large. No 

 one seems to have enough valley. 



It is generally conceded that business 

 is holding up exceedingly well, consider- 

 ing the season, and this condition is at- 

 tributed largely to the fact that the 

 exodus of city families to the country 

 for the summer vacation is not so pro- 

 nounced this year as usual. At several 

 establishments house orders, which are 

 usually a minor consideration at this 

 time, are reported to be quite an item. 

 A number of large decorations and many 

 less pretentious affairs continue to fur- 

 nish an outlet for quantities of flowers 

 which might otherwise find their way to 

 the dump. 



The condition of the rose market is 

 decidedly in favor of the buyer, it being 

 more a question of how much one will 

 pay for the flowers than how much is 

 asked for them. Hadley shows excellent 

 quality, and the cut of Ulrich Brunner 

 leaves nothing to be desired. One flo- 

 rist said he had never before seen such a 



GLADIOLI 



We have secured the entire crop of the famous Riverside 

 Growers of Gladioli and the flowers are extra fine this year. 

 We can ship any quantity, at any time. Send your orders 

 along and say whether you wish the flowers shipped tight 

 or open. 



$3.00 per 100 



S. Murata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



WE NEVER Ml! 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCE SHIPPING A SPECIALTY 



407 So. Los Angeles Street, LOS ANGELES, CAL. 



Mention The Review when you write. 



