8 



The Florists^ Review 



June 28, 1917. 



"BETTER THAN EVER" 



Is the answer you will get if you ask big, far-seeing *business men 



HOW WILL BUSINESS BE THIS FALL? 



"BETTER THAN EVER" 



IS WHAT YOU WILL SAY WHEN YOU SEE THE 



"Keystone Quality" Line of 

 Florists' Supplies, Basketware and Novelties 



Our "Better Than Ever" Line will help you te get more than 

 your share of the "Better Than Ever" Business 



HOLD YOUR ORDERS FOR OUR SALESMEN 



. RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 



1220-22-24 Spring Garden Street, ''''''\%'^\^t7^''£.''^'' PHILADELPHIA, PA. 



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ADVANCING MARKET-Buy Now 



Within the past few weeks silk has shown a considerable advance, and indications point to I 

 much higher prices for all silk goods during the fall. 



We cannot urge our customers too strongly to purchase their ribbons and chiffons now. 



July, which is normally a dull month for florists, can very profitably be employed in making your fall 

 purchase of ribbons and chiffons, which owing to higher prices of imported materials 

 and scarcity of domestic labor will undoubtedly be enhanced in value when the fall 

 season opens. 



^4^ At your service. 



WERTHEIMER BROTHERS 



THE NATIONAL FLOWAI, RIBBON HOUSE 



0%vnen and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



The 



Album 



of 



DESIGNS 



FOURTH EDITION-JUST OUT 



Post 

 Paid 

 75c 



The Florists' Review, 508 South Dearborn Street, Chicago, III. 



