12 



The Florists^ Review 



JuxE 28. 1917. 



be required to make up for the condi- 

 tion of tlie soil and backwardness of the 

 crops at tliat time. L. H. Read. 



seeds in order to have the plants in 

 bloom for Christmas? S. L. L. — la. 



CINERARIAS FOR CHRISTMAS. 



Wlien is the time to sow cineraria 



Sow the seeds at once, as advised in 

 the cultural notes in The Review of 

 June 7. C. W. 



THE OUTLOOK. 



How a Chicago Bank Sees It. 



Reports to banks by their out-of-town 

 correspondents indicate there is consid- 

 erable practice of economy in the larger 

 cities, while the smaller towns find re- 

 tail trade unusually good. In a review 

 of business by the National Bank of the 

 Republic this matter of economy is dealt 

 with as seen from a business viewpoint. 

 The bank says in part: 



"There has been undue agitation on 

 the subject of. economy. The hysteria 

 which prevailed immediately after our 

 entrance into the war led to the dis- 

 semination of an excessive amount of 

 gratuitous advice regarding the curtail- 

 ment of personal expenditures. Sensa- 

 tional reports of a food shortage were 

 followed by similar inferences regarding 

 practically all the necessities of life. 



Affects Retail Trade. 



"The curtailment of purchases fol- 

 lowing brought about a condition in 

 general retail trade which amounted 

 almost to stagnation. Were half the 

 suggested economies to be carried into 

 effect the result would be an immediate 

 and real depression, made more severe 

 by the drastic readjustment in com- 

 modity prices which would necessarily 

 follow. The merchants of this country 

 have large stocks of high-priced mer- 

 chandise for which many of them are 

 indebted to the banks. Any prolonged 

 let-up in l)uying on the part of the pub- 

 lic at this time would cause a forced 

 liquidation which would seriously un- 

 dermine the entire price structure. 



"There is ample opportunity for 

 effecting economies. Elimination of 

 Avaste by individuals and corporations, 

 larger ])roduction through the avoid- 

 ance of absenteeism on the part of 

 labor, and methods of distribution that 

 will curtail duplicated effort are some 

 of the suggested means for accomplish- 

 ing the desired result. 



"The Department of Agriculture re- 

 cently issued a statement estimating 

 that the saving of one ounce of edible 

 meat per day by every American fam- 

 ily Avould amount to nearly one-lialf 

 billion ])ounds per annum, or the equiva- 

 lent of 87.j,000 head of beef cattle." 



Good Times Predicted. 



As to the business outlook, rather 

 boom times are predicted. Tlie bank 

 says : 



"If the experience of tlie Allies is 

 worth anything, little a])prehension need 

 be felt as to tlie ability of our indus- 

 tries to til rive under a war regime. We 

 are dependent upon Germany for none 

 of our raw material. In fact, with the 

 exception of a few commodities, and 

 those originating princijjally in allied 

 countries, we are practically self-sus- 



tained as regards the elements which 

 enter into the material side of warfare. 

 * ' Our factories, mills and shipyards 

 are already booked up months ^.head 

 with civilian business, in the ease of the 

 United States Steel Corporation alone 

 the tonnage on order representing more 

 than eighty per cent of a full year's ca- 

 pacity. 



Industries to Boom. 



"The $8,800,000,000 provided for in 

 the revenue budget of the government 

 is equivalent to the total value of our 

 enormous export trade in all of the last 

 year and a half. The expenditure of 

 this huge amount on behalf of the Allies 

 as well as ourselves cannot but re- 

 sult in stimulating every department 

 of industry, trade and transportation." 



There arc various ideas as to the 

 prolongation of the war. Eventually it 

 is expected that increases in wages will 

 lead to increased purchases of moderate 

 priced luxuries. The well-to-do will 

 be hit by the heavy income tax, and 

 since they now have presumably all they 

 need this class of buyers may economize 

 in the matter of high priced luxuries, 

 but flowers are not high priced luxuries, 

 and the rich may be expected to buy 

 about as many as ever, while the wage- 

 earners will buy more than before. 



CAN CEMETERY BAR PIJINTING? 



Florists of Anderson, Ind., are con- 

 siderably incensed over the following 

 notice posted at the Maplewood ceme- 

 tery: in that city: 



Flower beds, flower baskets, iirns and other 

 planting by lot owners prohibited. 



Cut flowers, loose or in disappearing vases, 

 permitted. 



This is in arcordance with the rules and regu- 

 lations of Maplewood cenieter.v, a copy of whicli 

 can be secured at tlie company's office, liOl Union 

 buying, Anderson, Ind. 



This action of the Anderson cemetery 

 brings up again the question of the 

 right of cemetery associations to regu- 

 late the ornamentation of lots by the 

 owners or whoever the owners may em- 

 ploy to do the work, the latter in a ma- 

 jority of cases being florists. 



In the July 6, 1916, issue of The Re- 

 view this subject was exhaustively dis- 

 cussed by an attorney, who made an in- 

 vestigation of court decisions affecting 

 it. Summarized, the findings of the at- 

 torney are as follows: 



RIGHTS OF CEMETERY. 



In order to maintain a uniform scheme of deco- 

 ration, a cemetery association lias a right to 

 control the planting on its grounds, and hence 

 may sometimes be legally sustained in excluding 

 tlie work of outside florists. 



WHEN A CEMETERY EXCEEDS RIGHTS. 



If a cemetery permits lot owners to do tlieir 

 own planting, but at the same time prohibits 

 them from engaging outside florists to do tlie 

 work, such procedure is inconsistent and probably 

 would not be upheld by the courts. 



A cemetery usually is not entitled to engage 

 in outside trade in competition witli florists, ex- 

 cept, possibly, to disfiose of surplus stock. 



If a cemetery is allowed, by its charter and 

 tlie local laws, to sell stock in the public mar- 

 kets, it slioiild not escape jiayment of taxes on 

 such parts of its property as are used in such 

 competitive trade. 



THE LEGAL REMEDY. 



When a cemeter.v exceeds its legal rights, to 

 the detriment of the florists in the vicinity, they 

 may protect themselves, indiviilually or col- 

 lectively, by an appeal to tlie courts, bringing 

 suit as a taxpa.ter or in tlie name of a lot 

 owner. 



Apparently, unless exceptional cir- 

 cumstances can be shown, the Anderson 

 cemetery is within its rights. 



SEASONABLE NOTES. 



Cattleyas. 



The bulk of the early summer-flower- 

 ing cattleyas have now finished ])loom- 

 ing, but we sliall have late plants of 

 Mossiie and Mendclii for a week or two 

 longer and gigns will hold over a little 

 while, (iaskelliana will help in some 

 measure to fill up the gaji until the fall- 

 blooming laliinta conies in season, to- 

 ward the end of August. After the end 

 of June cattleva flowers are not par- 

 ticularly abundant, and it usually haj)- 

 ]ieiis tliat in late .Inly and August tlie 

 ]irices run uj) to midwinter heights. 

 Those possessing some of the late sum- 



mer-flowering hylirids will find them 

 sjiecially valuable at that time. 



We have liail a jieculiar season, 

 somewhat akin to that of a year ago. 

 Clear, warm days have been few; dark, 

 Avet and sunless ones have been abun- 

 dant. The advantages of movable shad- 

 ing in such a season are manifold and 

 far more than rejiay for any labor en- 

 tailed in placing tliem in ]>osition or re- 

 moving them. As a rule, growers have 

 now dro]ii)ed the use of fire heat unless 

 it may be a little for such subjects as 

 calantiies, jihalft'iiopsis .or East Indian 

 dendrobes, and the atmosjihere of the 

 orcliid houses will on dark days get 

 (lecidcdiy daiii]) and claniniy. Watering 

 under such conditions must be carefully 

 done. Better let the jilants run on the 

 dry side rather than the reverse. 



Fall and Avinter-blooming cattleyas, 

 like labiata, Triaiiai and Percivaliana, 



