30 



The Florists^ Review 



June 28, 1917. 



^mr 



BUSINESS HOURS: 



Durinfif the 



summer 



months 



7 a. m. to 4:30 p. m. 



THE LEO lOESSEH CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nilUDELrilIA,PiL 



BALTIMORE, MD. WASHINGTON, D. C. 



ROSE PLANTS 

 BEAUTIES 



2%-inch 



$60.00 per 1000 



Ready to be put into 

 larger pots. 



Field-Grown 



Carnation 

 Plants 



Send for complete list and 

 prices. Let us figure on your 

 requirements. Our prices will 

 interest you and the quality of 

 the plants will come up to your 

 expectations. 



During: the hot months of the year we recommend to you 



Russell Roses 



A good supply of all grades. It is a splendid rose and a good keeper. 



Hadley Ophelia Maryland Shawyer Sunburst 



We will have a good supply of them during the entire summer. 



Easter Lilies 



$s 00 per 100. Perfect flowers, long stems. 



We can ship t lem in bud. so yuu can 



carry them in stock for some time. 



Gladioli 



$().0'^ per 100. la white, pink and red, 

 the best commercial varieties. 



Fine Outdoor Sweet Peas 



la all colors. On short notice we can furni«!h any quantity of one color. 



75c to $1.00 per 100. 



MriiMoii Tin* Up view wlieu you write. 



for more than thirty-five years and a 

 familiar figure in tlie wholesale district, 

 is seriously ill at the Red Cross hospital. 



Charles Matthews, of E. Horan's 

 staff, is in the hospital. 



Peter Henderson & Co. had a disjday 

 of more than 300 varieties of peonies in 

 their windows last week. 



J. Austin Shaw. 



PHILADELPHIA. 



The Market. 



There is a marked change in the mar- 

 ket over that of a week ago, a change 

 that liad been coming gradually, yet is 

 now most decided. It may best be de- 

 scribeil by saying that ])eonies and car- 

 nations have ceased to be the important 

 flowers tliey were. The tremendous 

 crops of both flowers have passed, leav- 

 ing only a few good ])e()nies from cold 

 storage and a moderate sujtply of really 

 salable carnations. Most of the carna- 

 tions that remain are so j)oor that they 

 are not fit for shi|>ping out of town or 

 for use in first-class local orders. The 

 heat tliat came with the longest days 

 of tiie year knocked them out. Some 

 Mrs. C. W. Ward and Matchless sur- 

 vive under skillful culture and shaded 

 glass. These bring fair prices, but the 

 bulk of the cariiatioiis do not. 



Most of the l)usiiu'ss done today is 

 with roses and glailioli, in greater and 

 less jirojtortion, wliile outdoor sweet 

 ])eas, larksi)urs, candytuft and feverfew 

 lead in tlieir section. Easter lilies are 

 returning to favor as a summer main- 

 stay where white flowers of a decorative 

 nature are required. Valley is on the 

 back track, as the racing men say. It is 

 difficult to obtain and not too satisfac- 

 tory when obtained. Orchids are rather 

 dull. Eastern Beauties liea<l the rose 

 list. The fact that they are eastern 

 Beauties somewhat mars their usefid- 

 ness, as the express connection will not 

 work well for Mondny delivery and in 

 warm weather the wise wholesaler will 

 not risk anvthing but fi'esh stock. Rus- 



BERGER BROS. 



Gladioli, Candytuft, Feverfew, 



Easter Lilies, Calla Lilies, 



Roses, all colors, Qreetis 



A Magnificent Assortment of Outdoor-grown 



ORCHID PEAS 



CARNATIONS, WHITE FLOWERS 



SHIPPING ORDERS A SPECIALTY 



1225 RACE ST. PHILADELPHIA 



Meutiuu The Kerlew wlien you wrlle. 



sell, Hadley, Prima Donna, September 

 Morn, Double White Killarney, Kai- 

 serin, Maryland and Ophelia lead in the 

 local stock. They are really good for 

 the end of June and help wonderfully in 

 filling orders. The gladioli are fair. 

 America, Mrs. Francis King and Au- 

 gusta are the ])rinci])al varieties. Early 

 asters are ])romise<l in a week or ten 

 days. 



Business is good for the season, but 

 the volume is (lecreasing. 



Early Closing. 



The general feeling among tlie whole- 

 sale cut flower commission houses favors 



shorter hours during July and August. 

 The wholesalers wish it distinctly un- 

 derstood that they will do and are do- 

 ing everything in their power to please 

 their customers. They believe that this 

 end is best served l)y giving their em- 

 ployees more freedom during the dull 

 months of midsummer. They find that al- 

 most all of the late orders can be sent and 

 filled earlier in the day, without loss to 

 anyone. They believe the effect of early 

 closing will simply be to keep everyone 

 a little busier during rather dull days 

 and let everyone get through a little 

 earlier. One of the most conscientious 

 and hardest working employees in the 



