64 



The Florists^ Review 



June 28. 1917. 



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Pacific Coast Department 



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Eureka, Oal. — G. Vanden Abeele has 

 been appointed superintendent of the 

 Cottage Gardens Nurseries, succeeding 

 K. Nyeland, who resigned recently. 



Santa Cruz, Cal. — R. A. Lounsbury, 

 whose place is on rural route No. 2, 

 states that ill health is causing him to 

 discontinue business as a freesia bulb 

 grower. 



Pomona, Cal — A. W. Pooley reports 

 considerable damage to stock from the 

 heat, even gladioli suffering severely. 

 He says that business is keeping up well. 

 At the Pomona Floral & Nursery Co. 

 store Mr. Zimmer says that the seed 

 business is especially good. 



Riverside, CaL — The Orange Blossom 

 Shop is prettily arranged, and its loca- 

 tion just opposite the famous Mission 

 Inn is good. Mr. St. John reports a 

 good business for this time of year, 

 though, of course, not what it is during 

 the tourist season. Miss Hosp's large 

 store was delightfully cool after the 

 heat of the streets. She is well satisfied 

 with business. Oscar Paiseman, for- 

 merly with Wolfskins' & Morris Gold- 

 enson, of Los ,Angeles, is now with Miss 

 Hosp. 



liOS ANGELES, CAL. 



Tlie Market. 



During the last week market condi- 

 tions have been peculiar. Certain flow- 

 ers, such as gladioli, which did not suf- 

 fer much from the heat wave, have been 

 extremely plentiful, while sweet peas, 

 carnations and practically everything 

 else from outdoors have been scarce. 

 There alfeo has been a scarcity of good 

 indoor-grown carnations, and the local 

 roses have dropped off badly, both as 

 to quality and quantity. The roses are 

 poorer now than for a long time. Stock 

 shipped in from the north is better than 

 that locally grown, but even this is not 

 up to the usual standard. Good asters 

 now are arriving, the Daybreak shade 

 of pink being especially attractive. 

 This color serves splendidly in funeral 

 work in conjunction with Gladiolus 

 America, 



Business has been brisk, considering 

 the heat and other disadvantages. Many 

 weddings and considerable funeral work 

 have helped out. Transient trade is 

 poor, as it usually is at this time of 

 year, when everyone with a small gar- 

 den provides his or her friends with 

 bouquets free. Greens and plants are 

 not too plentiful, but the demand is not 

 great, except for special occasions. On 

 account of the high price of lumber, 

 all the wholesalers have decided to 

 charge for their shipping boxes. This 

 condition may be changed later, but at 

 present the added charge seems inevit- 

 able. For a long time wholesalers have 

 tried to avoid this, but something had 

 to be done to prevent losses on small 

 shipments. 



Various Notes^ 



At a sale under a trust deed, J. Diete- 

 rich has taken over the business, land 

 and greenhouses at Montebello, until 

 recently held by H. W. Turner and for- 

 merly operated by Dieterich & Turner. 



For the present Mr. Dieterich will con- 

 duct the plant himself, presumably 

 along the same lines as did Mr. Turner. 

 Mr. Turner as yet has not given out 

 any information as to his future activi- 

 ties. Those who have followed the his- 

 tory of this establishment will remem- 

 ber that formerly Mr. Dieterich and 

 Mr. Turner were in partnership and 

 built a fine range of houses for grow- 

 ing roses and other cut flowers. Later 

 the entire range was given over to 

 roses and operated in connection with 

 a nursery. When the two dissolved 

 partnership Mr. Turner took over the 

 greenhouse end and Mr. Dieterich the 

 nursery. 



J. RoUeri, of the California Cut 

 Flower Co., says that business is stead- 

 ily improving in the store on West Sev- 

 enth street. The store is in line for all 

 the business that will naturally follow 

 the removal of so many big department 

 stores, to Seventh street. 



K. and T. Domoto, of San Francisco, 

 have been in town for a few days on a 

 visit. 



The L. A. Floral Co. reports shipping 

 business as good for the season, though 

 the scarcity of field stock makes it dif- 

 ficult to fill some orders. 



R. Armstrong, late of Sacramento and 

 long known in horticultural circles in 

 this city, was a visitor last week. Mr. 

 Armstrong is now located in Santa Bar- 

 bara. 



S. Murata & Co. report business bet- 

 ter since the hot spell, the heat having 

 the eifect of shortening some of the 

 cheaper stocks and leaving the way 

 clear for the better grades. 



The postponed hearing of the case 

 between Alois P. Frey, of Crown Point, 

 Ind., and Gebhart Prechtel, of Monte- 

 bello, came up before Judge Fleming 

 June 19. After hearing the evidence 

 on both sides, the court instructed coun- 

 sel to prepare briefs and submit them 

 for judgment, the decision to be given 

 after fifteen days. This, it will be re- 

 membered, is the case in which an in- 

 junction was secured by Mr. Frey to 

 prevent Mr. Prechtel from selling, or 

 otherwise disposing of, freesia bulbs 

 growing on the grounds of the latter. 

 A great deal of interest is taken in the 

 case locally. 



The Santa Cruz Evergreen Co. re- 

 ports a large demand for greens, espe- 

 cially huckleberry. 



Among our lady visitors this week 

 are Mrs. A. Weedall, of Bakersfield, and 



GLADIOLUS SPIKES 



80 sorts, including Pendleton, Niagara. Panama, Golden King, 

 Glory. Blanche, Alice Carey, America, King, Augusta, War, Ida 

 Van, Peace, etc., $2.00 and $2.50 per 100 according to variety and 

 size. Fresh from the fields. Other flowers in season. Wire or 

 write standing order. Terms to known parties. ::::;: 



BROWN BULB RANCH, Capitola. Cal. 



Mention The Review vyhen you write. 



Valley 



Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The ReTlew when you write. 



|L. A. FLORAL CO.| 



B The House of QUALITY and SERVICE ^ 



m " LONG DISTANCE SHIPPING A SPECIALTY ^ 



■ 407 So. Los Angeles Street, LOS ANGELES, CAL i 



Mention The Review when you write. 



Southern California Flower Market Inc. 



421-423 Wall Street. LOS ANGELES, CAL. 



LARGEST WHOLESALK FLORISTS 

 AND SHIPPERS IN THE WEST 



Always Somethinff New Diiect from the Growers 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince you 



Mention The Beriew when you write. 



Gennain Seed & Plant Co. 



Seeds, Nursery Stock, Ornamen- 

 tal Plants, Poultry Supplies. 



S26-28-S0 St. NaiB St, LOS ANGELES, CAL. 



Nurs«ii«a, Mont«b«Uo 



Mention The Rerlew when you write. 



