28 



The Florists^ Review 



Mat 12, 1021 



mislaid their bills for dues or neglected 

 to make remittances covering them are 

 reminded that the society has need of 

 the funds, especially now that its ex- 

 penses are provided for under the 

 budget system, which depends upon this 

 Bource for the operating expenses in 

 connection with our work. 



Cleveland Flower Show. 



With a subscription guarantee of 

 $300 from Max Schling, New York, the 

 fund for the Cleveland national flower 

 show is closed with a total of $20,232. 

 Other subscription guarantees to be re- 

 ported are the following: 



C. D. Mills, Jacksonville, Fla $ 5.00 



Fred A. Lewis, Lockport, N. Y 6.00 



August C. Relcher, Michigan City, Ind.. 10.00 



Chas. P. Mueller, Wichita. Knn 100.00 



Madsen & Cbristensen, Wood Ridge, N. J. 100.00 



A meeting of the local executive 

 committee will be held in Cleveland 

 May 19. 



The floor plan of the show, including 

 the plan of the areas available for the 

 trade exhibition to be held in connec- 

 tion with it, is now practically settled, 

 and copies of it will be sent out as soon 

 as possible after the committee meet- 

 ing in Cleveland. 



National Publicity Campaign. 



The following subscriptions to the 

 campaign fund have been paid into the 

 secretary's office and are in addition 

 to the ILst previously published: 



H. W. Judge, Tyler, Tex $ 20 00 



Koethe 8, Flowers, Roxbrough. Pa 10 00 



Gerlach the Florist, Piqua, 500 



Rugby Greenhouse, Rugbv, N. D 10 00 



Friedley Co., Cleveland. 9000 



Richard Salm, Union Grove, Wis... 10 00 



W. H. Culp & Co., Wiohitii. Kan.... 1000 

 Miles City Greenhouses, Miles Citv, 



Mont ■ J 00 



Charles Thienel, Bayside. S.'y. '.'.'. '.'.'. 2 00 



Koerbel Itros.. Jeannctli-, I>ii ■>.^, (mi 



G. Messeberg, Brookl.vn. N. Y 10 00 



A. L. Bautleman, New York 10 00 



Philip T. Popp, Coviiiston, Ky 500 



Winter Floral Co., Charleston. W. Va. 25 00 



Otto P, Krueger, Toledo, 10 OO 



James Psenicka, Gross Point. 111... 35 OO 



Arnold-Fisher Co., Woburn. Mass.. 25 00 



Jacob Schulz Co.. Louisville. Kv 25 00 



Wilson's Flower Shop, I'niiiesville. ().. 5 00 



Edward Van Reuth, Jr., llaltimore. .M<I. 1.00 



Emma H. Alaxwoll, Wilkinsbiirg, I'a •'.-, 00 



N. Dugiin, Winfleld, Kan 500 



Wm. A. Walton, Oxford. Pa 20 00 



W. H. Mann, Oklahouiii Citv. Okla... 10 00 



Abner Miller. Hravo, .Midi 2 (Ki 



McRae-Jenkinson Co., New Kensinj;- 



,„*<>"• f " 10.00 



T. L. Metcaltc. Ilopkinsvilli.. Ky 2.0(1 



Andrew J. Dean. Gladstone. Minn 10 00 



Max Fueming, East P;itcrs(jn. \. J... 5.00 



Pennook Plantation, Jupiter. Pin 500 



Rust Craft Publishers, Boston 50 <Kt 



Fnmk L. Bates, Boston. Mass lo!oo 



Greene's Flower Shop. Indianapolis... 5.00 



H. V. .Sowle. New Bedford. Mass 5 00 



Jos. S. Merritt, Colgate. .Md ''0 00 



Chas. W. Keep. .Vortli Olmsted. O... 5.(NI 



Baker's Seed IIdiisc, Itutbiiiii. Vt 5.00 



Macaw Bros., Norwood, I'a 25 00 



Hall's Greenhouse, Clyde. O lo!oo 



W. W. Horlacher. Dayton. 25^00 



Previously reported 22.580.00 



Total $23,168.60 



The publicity comiiiittet' is anxious 

 to resume the national advertising at 

 the earliest possible time. Every week 

 lost now diminishes the prestige ob- 

 tained through tlic jirevious work of 

 the_ campaign. The coiHlition of the 

 florists' trade just now would seem to 

 suggest that a strong publicity effort 

 should be put fortli without delay. 

 With the many problems now calling 

 for coiisider.'ition among our vast pub- 

 lic, flowers are not likely to come to 

 mind as a medium for the carriage of 

 sentiment unless reminders of their use 

 are constantly appearing. The com- 

 mittee, therefore, urges the necessity 

 of person.'il subscriptions from the 

 trade to enable them to continue their 

 work. Any florist who has not already 

 subscribed will benefit himself as well 



as the entire industry by sending in 

 such amount as he feels he can afford 

 to the secretary. The sooner the 

 better. 



Chamber of Commerce. . 



The society has been advised of its 

 election to membership in an important 

 trade body, the United States Chamber 

 of Commerce. We are called upon for 

 the appointment of a national councilor 

 to represent the florists ' industry in the 

 chamber. A national councilor is chair- 

 man of the delegations from his organ- 

 ization at annual and spring meetings 

 of the chamber and serves in an ad- 

 visory capacity on the chamber's board 

 of directors. His duties are important, 

 as he becomes an active agent, inquir- 

 ing as to the questions vital to his 

 organization that should be brought 

 before the chamber, which operates as 

 a federation of American business and 

 derives its vitality as an initiating 

 body from its constituent members. In 

 the chamber, the society will have a 

 valuable aid whenever vigorous and 

 strong backing is required in any move- 

 ment of national importance to our in- 

 dustry. The appointment of a councilor 

 is now under consideration by Presi- 

 dent Roland. John Young, Sec'y. 



lowing were elected members of the ex- 

 ecutive board: Max Kaiser, chairman; 

 O. J. Olson, F. W. Topel and A. Lau- 

 ritzen, of St. Paul; Oscar Carlson, Hans 

 Rosacker, R. A. Latham and Hugh Will, 

 of Minneapolis. 



The movement was instituted under 

 the auspices of the Minnesota State 

 Florists' Association and will be man- 

 aged by the above-named board. J. F. 

 Ammann and H. V. Swenson have re- 

 ceived enough encouragement from the 

 success obtained in this, their first meet- 

 ing on the way to the Pacific coast, to 

 convince them that the trip will be a 

 great success. 



TWIN CITIES ORGANIZE. 



The meeting at the Twin Cities for 

 the organization of a local association 

 to do cooperative advertising was held 

 May 9 at the Midway Commercial Club 

 rooms, and was a big success. The fol- 



"SAY IT WITH FLOWERS." 



Four St. Louis florists were recently 

 instrumental in the promotion of the 

 trade's slogan by one of the writers of 

 the Evening Post Dispatch, of that city. 

 The florists were Thomas Carr, William 

 C. Smith, George Kuehner and Frank 

 Windier. L. C. Davis, who conducts a 

 column called "Sport Salad," wrote the 

 following poem and dedicated it to the 

 florists mentioned: 



FLOWERT LANGUAGE. 



When you've been to a fight 



And come home late at night 



And the wife has been waiting for hours. 

 Don't argue in vain 

 Or attempt to explain — 



Be crafty and say it with flowers. 



You'll come out all right 



If you only sit tight 



And head oft her lachrymal showers; 



Have nothing to say. 



Let a little bouquet 

 Explain in the language of flowers. 



NEW YORK CLUB MEETS, 



New Jersey Night. 



A regular monthly meeting of the 

 New York Florists' Club was held Mon- 

 day evening, May 9, in the club's rooms, 

 in the Engineering Societies' building. 

 President I. S. Hendrickson presided, 

 .■md there was a good attendance of 

 members. 



It was New .Jersey night, the attend- 

 ance from that state numbering twenty- 

 four, including both old and new mem- 

 bers. 



Newton H. Porter, president of the 

 Chamber of Commerce of New Jersey, 

 addressed the meeting at some length, 

 descril)ing the resources of the state 

 iind the part the chamber was taking 

 in the development of various indus- 

 tries. 



F. F. Rockwell, of Seabrook Farms, 

 Reabrook, N. .T., gave an interesting lec- 

 ture, illustrated by lantern slides, on 

 " Tlie Work and Development of Sea- 

 brook Farm." The farm has been de- 

 voted to the growing of truck crops un- 

 der most improved methods and is now 

 engaging in fruit culture on a large 

 scale. Both gentlemen wore given a 

 rising vote of thanks. 



Committee Reports. 



Clifford Lowther, chairman of the 

 committee on transportation, reported 

 for his committee in regard to proposed 

 arrangements for travel to the Wash- 

 ington convention of the S. A. F. A 



plan to leave New York at 10 a. m. 

 Monday, August 15, was adopted. The 

 Trunk Line Association has granted a 

 rate of one and one-half fare for the 

 round trip, 



C. H. Totty, for the flower show com- 

 mittee, reported progress. He an- 

 nounced that it had been definitely de- 

 cided that the Grand Central Palace 

 would no longer be available for ex- 

 hibitions; therefore, if a flower show 

 was to be held next spring, other quar- 

 ters would have to be obtained, and at 

 present there seemed to be none in 

 sight. 



The following were elected to mem- 

 bership in the club: Paul E. Atkinson, 

 7 West Forty-fifth street, New York; 

 James Hageruk, 15 Putnam avenue, 

 Brooklyn; Frank S. Bosolvage, 15 Put- 

 nam avenue, Brooklyn; Henry .T. Appel, 

 Whitestone, N. Y., and Anthony Denis, 

 314 Lenox avenue, New York. 



The secretary announced the death 

 since last meeting of Alfred J. Demeusy 

 .and Mrs. Rigby, wife of Percy B. Rigby, 

 a trustee of the club. He also referred 

 to the death May 5, by drowning, in 

 France, of B. Hammond Tracy, .Jr., only 

 son of B. Hammond Tracy, Wenham, 

 Mass. Committees were in each case ap- 

 pointed to prep.arc resolutions of sym- 

 pathy. 



A letter from Vincent J. Gorly. of 

 Grimm & Gorly, St. Louis, was read, 

 asking that the club give its support 

 to the establishment of a list of flowers 

 especially for each month. The matter 



