64 



The Florists' Review 



May 12, 1»21 



New Beautiful Creations 



■IN- 



CHIFFONS AND NOVELTIES 



They comprise most interesting offerings 

 for spring weddings, from a standpoint 

 of design and quality. 



M. H. LEVINE CO. 



874 Broadway New York City 



ELCO BRAND OF RIBBONS 



PROVIDENCE, R. I. 



The Market. 



The dark, drizzling weather that 

 shrouded this section for the ten days 

 previous to Mothers' day had a de- 

 teriorating effect upon the quantity and 

 quality of tiowers offered and caused 

 a material increase in prices. Carna- 

 tions were especially hard hit. These 

 have been none too plentiful for the 

 last two weeks, being held at about 

 $8 per hundred for the best varieties. 

 But Thursday, May 5, they began to 

 stiffen and Saturday morning went to 

 $12.00 and $15 per hundred, retailing 

 at $2.25 to $4 per dozen. 



Various Notes. 



Mothers ' day was more generally ob- 

 served here this year than ever before, 

 due in a great measure to the coopera- 

 tive advertising in the daily news- 

 papers by several of the larger down- 

 town florists. Not only was a series 

 of display advertisements used, but at- 

 tractive display cards were placed in 

 the florists' windows calling attention 

 to the day more than a week in advance 

 Among those who joined in the coopera 

 tive advertising were Johnston Bros. 

 T. J. Johnston & Co., William A 

 Bowers, T. O'Connor, Smith the Florist 

 Macnair, Burke & Burns, V. J. Berar 

 ducci, Eugene McCarron, F. Macrae & 

 Sons and Westminster Greenhouses. 



William Chappell is somewhat im- 

 proved in health this spring. 



Hugo DeWild is making repairs on 

 the Elmwood Greenhouses. 



The store of T. O'Connor had a hand- 

 some large casket cover of roses and 

 maidenhair for the funeral of Harry C. 

 Arnold, superintendent of the General 

 Fire Extinguisher Co., last week. 



K. J. Murphy, East Providence, re- 

 ports a big demand for nursery stock 

 this spring, especially Japanese bar- 

 berry and California privet for hedges. 



The Quidnick Greenhouses, of Quid- 

 nick, are shipping some fine roses to 

 the Boston market, including Premier, 

 Prima Donna, Russell, White Killarney 

 and Pilgrim. 



The Colonial Flower Shop had several 

 large wedding decorations last week. 



William A. Bowers made an auto- 

 mobile trip through Connecticut last 

 week, looking for stock. 



Extensive repairs and alterations 

 are being made by the Westminster 

 Greenhouses. 



Frederick B. Luther has some excep- 

 tionally fine geraniums for bedding 

 this spring. 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window . 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Pri 



ce 



$3.00 each 



Percy Jones 



WboleMie Cot Flowers and Florittt' SoppUet 



30 East Randolph Street 

 Chicas^o - - Illinois 



V. J. Bcrarducci has taken a partner- 

 ship in an undertaking business in the 

 Italian section. 



Kinder Bros., Bristol, had the decora- 

 tions for the Paull-Trotter wedding 

 last week. Palms and pink tulips were 

 used in profusion. W, H. M. 



it's a pleasure 

 to observe — 



the joy and expression 

 of complete satisfaction 

 res:i»tered on the faces 

 of those who have their 

 potted plants, ferns and 

 some varieties of cut 

 flowers delivered in 

 these jardinieres — 



€[ it pays every florist 

 to use them — they cost 

 but a few cents each — 

 yet build dollars of 

 goodwill — 



^ we will sfladly send 

 you a small trial order to 

 convince you of their 

 merit and exceptional 

 beauty — 



€^ tell us to send the 

 trial order details — 



€L do this today. 



Mono Service Co. 



NEWARK. NEW JERSEY. 



