Mat 19, 1921 



The Florists^ Review 



Kansas 

 City 



is a town that 

 demands an 



enormous amount 

 of flowers for 

 Memorial Day. 



TELEGRAPH US 

 YOUR ORDERS 



4700 WARD Parkway 



MEMBER F. T. D. 



Did you read this — 



Pink Part FubUcity. 



At St. Valentine's day, Max Cohen, 

 who operates the Jackson Floral Shop, 

 doing a neighborhood trade near the 

 comer of Sixty-third street and Cot- 

 tage Grove avenue, on the far south 

 side of the city, took twenty-four 

 orders for out-of-town delivery — but 

 he did not receive any orders from out- 

 of-town for Chicago delivery. As Mr. 

 Cohen transferred each of his outgoing 

 orders to one or another of the adver- 

 tisers in the Pink Part of The Eeview, 

 it was a natural conclusion that there 



was where he should put his card to let 

 the trade know of his facilities for 

 making Chicago deliveries. He did it. 

 His first ad, only four inches, appeared 

 April 21. Within the next seventeen 

 days he received more than forty orders 

 by wire. They came from all over 

 America and went to all corners of Chi- 

 cago, but as the average size was a 

 little over $5 he could well afford to 

 send a messenger with each delivery. 



Is it any wonder Mr. Cohen called 

 The Eeview on the telephone to say 

 how pleas«d he isf 



— in last week's Chicago notes? 



Yoa can start your ad next week by mailing this blank today I 



19 



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