110 



The Florists^ Review 



May 19, 1921 





Pacific Coast Department 



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Portland, Ore. — A. Roy Kerr plans to 

 erect a small greeuhouse sometime dur- 

 ing the coming summer. He will grow 

 bulbs for the wholesale trade, besides 

 growing plants and cut flowers. 



LOS ANGELES, GAL. 



The Market. 



Seldom has there been such a com- 

 plete clean-up as there was on Mothers' 

 day this year. Much of the outdoor 

 stock was damaged by the heavy rains 

 of the latter part of the week previous 

 to Mothers' day, while orders kept pour- 

 ing iu from all parts and, fortunately, 

 for all classes of flowers, carnations, of 

 course, having the call and especially 

 white. Wholesalers and retailers alike 

 all had their hands full and only the 

 scarcity of stock prevented much more 

 business being done. Roses cleaned uj) 

 daily, almost before they were shown, 

 while orchids, valley and all choice 

 lines of stock sold readily at good 

 prices. Of plants, there were practi- 

 cally none on the market outside of 

 ferns and palms, but Mothers' day is a 

 cut flower day, anyway, and it kept up 

 its reputation here. Some fine pub- 

 licity was given by the local press and 

 this undoubtedly helped matters con- 

 siderably. On the whole, it was a most 

 satisfactory and profitable day and, 

 fortunately, there has been little let-up 

 since; all stock has cleaned up well on 

 the market daily. 



Various Notes. 



At the store of Walter Armacost & 

 Co., there is now the most complete 

 line of baskets ever seen in Los Angeles 

 and the retailer would be hard to please 

 that could not satisfy himself and his 

 customers from such a display. 



A. W. Smith, of Prescott, Ariz., 

 stopped off here between trains on his 

 way to San Francisco. Mr. Smith says 

 business conditions are improving in 

 Arizona and he is interested in chrys- 

 anthemum growing there. Owing to 

 the cool nights and dry atmosphere, the 

 incurved types like Bonnaffon do finely. 



("ajit.-iin Cirey has always a ])leasant 

 greeting for old friends at the store of 

 Howard & Smith, at Ninth and Olive 

 streets. 



At the store of the California Floral 

 Co., statice continues a leader and heavy 

 shipments are leaving there regularly. 

 Paul Miller said that their Mothers' day 

 business was excellent in every way. 

 Some of the finest cornflowers ever seen 

 on the market are being shown now, 

 with stems from thirty to thirty-six 

 inches long. These are grown by Victor 

 Swenson. 



Among the orders for Mothers' day 

 was one from the proprietor of a chain 

 of seventy-three grocery stores, for 

 2.1.000 carnations, to lie given away to 

 customers. Walter Carbett secured the 

 order. 



Douglas Fraser. of R. G. Fraser & 

 Son, Pasadena, said the rain was just 

 what was wanted for their flower seed 

 stand at El Monte. Some extra fine 

 varieties of Statice sinuata are now in 

 bloom at the Busch Gardens, at Pasa- 

 dena. 



Quite a number of people are kept 

 busy at the store of E. C. Amling Co., 

 making up colonial bouquets, wreaths 

 and other attractive devices in ever- 

 lasting flowers, for which there is a big 

 shipping demand. Orders come from 

 practically all over the east, while local 

 retailers are also good customers. 



George Eischen, of the Alexandria 

 Florist, had an accident with his auto- 

 mobile last week, as he and Hunter 

 Graham were driving through the city. 

 The machine was badly smashed up, but 

 fortunately neither of them was hurt, 

 though a passenger in the machine that 

 ran into them suffered a fractured col- 

 lar bone. Some magnificent specimens 

 of Cattleya Mossiaj and C. gigas were 

 shown in the store window last week. 



P. MacKenzie, formerly of this city 

 and now of Coronado, paid a flying 

 visit to old friends this week. San 

 Diego business is good, he says. 



James MacGillivray, superintendent 

 of Lincoln park, is packing a smile 

 again on account of the arrival of 



another son at his home. Fancy-leaved 

 caladiums are attractive at the park 

 greenhouses now. 



The Eedondo Floral Co. did the 

 largest telegraph business for Mothers' 

 day that it has ever done and was able 

 to send out more telegrams than were 

 received. Judging by present indica- 

 tions, May will be a record-breaker and 

 a number of wedding decorations are 

 already booked for June. A. F. Borden 

 has a new Studebaker, but the rumor 

 that it was he who broke the record 

 between Los Angeles and Phoenix, 

 Ariz., is not true. 



According to Manager John Gordon, 

 of Darling's Shop, it was necessary to 

 close early on Mothers' day, everything 

 being sold out and no more stock to be 

 had. Splendid stock is shown in this 

 attractive and up-to-date store. 



The entire force of the Broadway 

 Florists was kept busy on the occasion 

 of the best Mothers' day business ever 

 handled here. 



Westrem Garland report a constantly 



Wreaths for Decoration Day 



STATICE AND STRAWFLOWERS 

 MAGNOLIA LEAVES AND STRAWFLOWERS 



ALSO 



Gladioli Larkspurs Cornflowers 

 Daisies Roses Carnations 



California Floral Company 



THE BEST IN THE WEST 



217 Winston St. LOS ANGELES, CAL. 



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and Let Us Save 



You Money 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldect and Mo«t Experienced Shipper* in California 



WE NEVER MISS 



