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The Florists^ Rcvkw 



MAT 1», 1031 



Flowers for Memorial Day 



A BIG CUT 



OF 



Roses, Carnations, Daisies, Gladioli, Straw- 

 flowers and Statice is in sight. 



Order early and have the best reserved for you. 



L. A. FLORAL CO. 



"The Hou$e of Quality and Service. " 



236 East 4th St. Los Angeles, Calif. 



increasing business and the store in its 

 new dress is attractive. H. K. R. 



SAN FRANCISCO, CAL. 



Tbe Market. 



Prices have eased considerably since 

 the Mothers' day shortage sent white 

 flowers, especially carnations, up to 

 rates formerly undreamed-of in Cali- 

 fornia. The market, at present, is well 

 supplied with roses, gladioli, irises, 

 peonies and a number of early summer 

 flowers, such as sweet peas, sweet Wil- 

 liams, etc. Easter lilies are still in and 

 will probably remain available till the 

 end of the Memorial day trade. 

 Pansies, lilies of the valley and ranun- 

 culi are still abundant. There is no 

 oversupply of stock, however, and the 

 market is cleared of good stock early. 

 During the Mothers ' day demand, it 

 was almost a case of able-bodied, 

 strong-minded florists getting their 

 needs filled by sheer force of determina- 

 tion, while those who pursued watchful 

 waiting tactics came out of the de- 

 pleted market empty-handed. 



Mothers' Day. 



San Francisco florists are unanimous 

 in saying that the Mothers' day trade 

 surpassed all expectations. Some of 

 them declare that it was double and 

 even treble tbe volume of last year's 

 Mothers ' day business, while other flo- 

 rists add that it surpassed the Easter 

 trade, which is saying a good deal, for 

 business was heavy last Easter. A 

 great shortage of flowers, compared with 

 the demand, caused some of the florists 



